All homes and bedroom counts

Marion, NC
Marion, NC is treated here as a local rental-market decision record, not a comparative entry.
Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.
How much is rent in Marion, NC?
Zillow's metro-wide Observed Rent Index is $1,648 per month for 2026-06-30. The current release does not support a 12-month change.
Occupied rental units paying rent
Two-bedroom standard
These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.
HUD rent benchmarks inside Marion
Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.
| County | Studio | 1 BR | 2 BR | 3 BR | 4 BR |
|---|---|---|---|---|---|
| McDowell County, NCFIPS 37111 | $782 | $790 | $925 | $1,180 | $1,225 |
Why this market scores where it does
Marion, NC is treated here as a local rental-market decision record, not a comparative entry. Its population is 44,817, and the packet contains direct current readings on Zillow levels, household income, employment, construction authorizations, listed-home conditions, migration, mortgage occupancy, and FEMA risk. The limiting fact is equally important: Zillow does not publish enough history here to calculate a trailing-12-month rent change. That change is unavailable, so this report assigns no score or rank. The decision frame is consequently cross-sectional rather than directional: what do the contemporaneous rent, value, income, supply, participation, and risk measures say separately, and where do their scopes fail to meet? A renter, landlord, or small investor can use that distinction to identify the evidence still needed without treating a headline metric as a market verdict.
At 2026-06-30, Zillow's asking-rent index is $1,648 while its home-value index is $265,453. Zillow reports the home-value index down 2.06% year over year and a stated gross yield of 7.45%. These are useful level and value-economics observations, but they are not an observed rent-growth result. The unavailable 12-month Zillow rent change prevents a determination of whether the current asking-rent level is rising, falling, or stable over that interval. Nor does the home-value movement establish a rental-demand change, because the Zillow measures describe different indexes and the packet supplies no lease-signing or transaction-price series to bridge them. The reported yield is a gross relationship, not a statement about operating costs, vacancy, financing, taxes, insurance, or net return.
Census ACS puts median household income at $57,168, and the supplied rent-to-income measure is 34.58%; its price-to-income measure is 4.64. HUD's FY2026 two-bedroom Fair Market Rent is $925. Against Zillow's $1,648 asking-rent index, the stated rent-to-FMR ratio is 1.781, a $723 level difference computed from the supplied figures. This is an affordability boundary rather than a declaration that a typical household pays either amount. Census ACS is household-income evidence, HUD is an administrative two-bedroom benchmark, and Zillow is an asking-rent index; their unit definitions and market coverage are not interchangeable. The level spread leaves scope and definition as central open questions, rather than establishing a household burden distribution, an achieved-rent premium, or a shortage.
BLS LAUS reports metro employment down 0.58% over the 12 months to 2026-05. On the supply side, the Census Building Permits Survey records 168 permitted homes through 2026 M06, or 3.75 per 1,000 residents, with 0 in buildings of five or more units and 0.0% in that category. Permits are authorizations, not completions, occupied units, or rent listings. Redfin's 2026-05-01 for-sale reading shows 6.9 months of supply versus 6.2 previously, 73 median days on market versus 66, a 95.69% sale-to-list ratio, and 31.76% of listings with price drops versus 25.74%. The supplied changes are 0.7 months, 7 days, and 6.02 percentage points, respectively. This cluster characterizes the listed for-sale side at Redfin's observation date; it neither measures rental vacancy nor resolves how permitted units relate to rental availability. BLS labor change and sale-market friction are therefore context, not substitutes for missing Zillow rent history.
IRS county-to-county tax-return migration, aggregated to the market, records 1,033 movers in and 957 out, for net migration of 76. The supplied adjusted gross income averages are $63,631 inbound and $50,829 outbound, a $12,802 gap. Those migration counts and income averages describe the IRS tax-return file's movers; they do not identify tenure, lease terms, or a source of rent growth. HMDA's 2024 purchase-mortgage occupancy evidence reports 403 purchases, including 24 investor purchases, or a 5.96% investor share. HMDA therefore adds a defined participation reading, while the IRS file adds mobility evidence, but neither is contemporaneous with the 2026 indicators nor represents all housing transactions or the owned rental stock. The numbers support questions about coverage and timing, not a conclusion about investor control or future demand.
FEMA's National Risk Index supplies the risk evidence: the top hazard is inland flood, classified as water, with a climate-loss ratio of 0.001739 and an NRI risk score of 59.2. These measures are expected-annual-loss and index evidence, not records of a particular building's loss, an insurance quote, a mitigation condition, or a current expense. Available cost-level evidence is narrower: Zillow supplies the asking-rent and home-value indexes, while HUD supplies the two-bedroom FMR benchmark. The packet supplies no insurance-premium, tax, utility, repair, or operating-expense figures. Consequently, the FEMA reading can be placed alongside rent and value levels as a disclosed risk dimension, but it cannot convert the reported gross yield into a net-cost conclusion or quantify the cost impact for any address.
Taken together, Marion's evidence is informative but deliberately incomplete. Zillow places rent, home value, year-over-year value change, and gross yield in view, while Census ACS and HUD set distinct income and FMR reference points; their level separation is real in the supplied series but not a like-for-like rent comparison. BLS, Census Building Permits, and Redfin add labor, authorization, and resale-market observations, yet none supplies rental vacancy, executed rents, or completed-unit timing. IRS shows positive net migration and a higher inbound AGI average; HMDA records investor-purchase participation within its mortgage scope; FEMA identifies inland-flood risk without expense data. The practical due-diligence synthesis is a set of discriminating checks: the composition and coverage of Zillow asking rents; the tenure and unit-definition gap between Zillow and HUD; completion and intended use of permitted homes; the rental inventory and achieved-rent record; the coverage limits of IRS and HMDA; and the cost information absent from FEMA's risk dimension. Until those separate questions are answered, the packet supports investigation, not a rent trend, causal explanation, score, rank, or forecast.
Frequently Asked Investor Questions
Why does the report leave Marion unranked?
What does the Zillow-to-HUD rent comparison establish?
What do the employment, permits, and Redfin figures establish?
What does FEMA add to the rental-market evidence?
Investor Quick Takeaways
Computed from the current Zillow rent and home-value medians.
Zillow ZORI rent growth trend over trailing 12 months.
Originated investment purchase share (CFPB HMDA).
Annualized loss ratio evaluated for flood & hurricane risk.
Test the market, then test the deal
Keep Marion as the starting point or move into a more specific property and rent check.
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
What actually changed
This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.
The published component scores did not move in this release.
Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.
The named source periods advanced, but the measured values on this page held steady.
One market, several legitimate rent benchmarks
These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.
All homes and bedroom counts
A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.
View source release ↗One-bedroom standard
An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.
View source release ↗Two-bedroom standard
An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.
View source release ↗Occupied rental units paying rent
A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.
View source release ↗Keep Marion as context, then replace market-wide evidence with the candidate property's facts.
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
Where tax-return households moved from and to
These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.
- Asheville, NC245 arriving
- Hickory, NC118 arriving
- Charlotte, NC23 arriving
- Hickory, NC193 leaving
- Asheville, NC169 leaving
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- A counter-case to treating the Zillow rent level as uniformly strong is that it is an asking-rent index with no supplied trailing history or signed-lease evidence. Its difference from HUD's FMR may reflect scope, bedroom basis, or series construction rather than an achieved-rent condition. This interpretation leaves the apparent gross yield as a level relationship rather than validated income.
- A counter-case to reading the construction and resale figures as direct rental slack is that permits are authorizations and Redfin's data concern listed homes for sale. The packet does not report completions, the intended tenure of permits, rental vacancies, or lease concessions. The observed rise in months of supply and days on market can therefore remain confined to the listed for-sale evidence.
- A counter-case to a demand-led interpretation combines coverage and timing limits. IRS migration records tax-return movers and average AGI, while HMDA's 2024 share applies to purchase mortgages. Neither series identifies all transactions, tenant demand, or rental stock. FEMA flags inland-flood risk but contributes no insurance or operating costs, leaving gross-yield economics incomplete.
Move from the market-area average to local evidence
Use the available county and city pages to add local price, rent, housing, migration and hazard context to the market-area view.
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income and gross rent | direct | ACS 2024 5-year | 2026-08-05 |
| Census ACS 5-year — historical household income | direct | ACS 2019 and 2024 5-year | 2026-08-05 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| Apartment List Rent Estimates — recent-lease rent index | direct | Apartment List 2026-07 | 2026-08-08 |
| Apartment List Time on Market — listing liquidity | direct | Apartment List 2026-07 | 2026-08-08 |
| Apartment List Vacancy Index — rental vacancy | direct | Apartment List 2026-07 | 2026-08-08 |
| BEA County Personal Income — income and population | direct | 2024 County Personal Income (released 2026-02-05); history 1969-2024 | 2026-08-03 |
| BEA Regional Price Parities — metropolitan price levels | direct | 2024 Regional Price Parities (released 2026-02-19); history 2008-2024 | 2026-08-03 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS OEWS — occupation employment and wages | direct | May 2025 OEWS estimates (released 2026-05-15) | 2026-08-03 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2021-2025; latest 2025 vs 2024 | 2026-08-02 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS five-year — ZCTA housing and income | direct | ACS 2024 5-year ZCTA | 2026-08-08 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI history 1975-2025; latest 2025 | 2026-08-02 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD CHAS — renter burden by HAMFI income band | direct | HUD CHAS 2018-2022 ACS 5-year (released 2025-12-23) | 2026-08-03 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| HUD-USPS ZIP-to-county residential-address crosswalk | direct | HUD-USPS 2026Q1 | 2026-08-09 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-30 | 2026-08-06 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-08-06 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Realtor.com Rental Report — top-50 asking rents | direct | top-50 rental asking rents 2026-05 | 2026-08-05 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Redfin Data Center — ZIP resale activity and supply | direct | ZIP rolling 3 months through 2026-06-30; updated 2026-07-03 | 2026-08-12 |
| USDA ERS — Rural-Urban Continuum Codes | direct | USDA ERS 2023 Rural-Urban Continuum Codes | 2026-08-02 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI - metro market rents, not seasonally adjusted | direct | Metro_zori_uc_sfrcondomfr_sm_month.csv | 2026-08-15 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-08-08 |