Marion, NC cityscape
RENTAL MARKET INTELLIGENCE

Marion, NC

Marion, NC is treated here as a local rental-market decision record, not a comparative entry.

Median price$265k
Median rent$1,648
Gross yield7.4%
Job growth▼ 0.6%
Micro Area · CBSA 3200040 public sourcesChecked nightly
Verified marketProfile

Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.

Direct rental answer

How much is rent in Marion, NC?

Zillow's metro-wide Observed Rent Index is $1,648 per month for 2026-06-30. The current release does not support a 12-month change.

Zillow ZORI$1,6482026-06-30

All homes and bedroom counts

Census ACS gross rent$806ACS 2024 5-year

Occupied rental units paying rent

HUD 2BR FMR$925FY2026 FMR

Two-bedroom standard

These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.

Exact county schedules

HUD rent benchmarks inside Marion

Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.

FY2026 FMR · FY2026 · monthly gross-rent standards
CountyStudio1 BR2 BR3 BR4 BR
McDowell County, NCFIPS 37111$782$790$925$1,180$1,225
The read

Why this market scores where it does

Marion, NC is treated here as a local rental-market decision record, not a comparative entry. Its population is 44,817, and the packet contains direct current readings on Zillow levels, household income, employment, construction authorizations, listed-home conditions, migration, mortgage occupancy, and FEMA risk. The limiting fact is equally important: Zillow does not publish enough history here to calculate a trailing-12-month rent change. That change is unavailable, so this report assigns no score or rank. The decision frame is consequently cross-sectional rather than directional: what do the contemporaneous rent, value, income, supply, participation, and risk measures say separately, and where do their scopes fail to meet? A renter, landlord, or small investor can use that distinction to identify the evidence still needed without treating a headline metric as a market verdict.

At 2026-06-30, Zillow's asking-rent index is $1,648 while its home-value index is $265,453. Zillow reports the home-value index down 2.06% year over year and a stated gross yield of 7.45%. These are useful level and value-economics observations, but they are not an observed rent-growth result. The unavailable 12-month Zillow rent change prevents a determination of whether the current asking-rent level is rising, falling, or stable over that interval. Nor does the home-value movement establish a rental-demand change, because the Zillow measures describe different indexes and the packet supplies no lease-signing or transaction-price series to bridge them. The reported yield is a gross relationship, not a statement about operating costs, vacancy, financing, taxes, insurance, or net return.

Census ACS puts median household income at $57,168, and the supplied rent-to-income measure is 34.58%; its price-to-income measure is 4.64. HUD's FY2026 two-bedroom Fair Market Rent is $925. Against Zillow's $1,648 asking-rent index, the stated rent-to-FMR ratio is 1.781, a $723 level difference computed from the supplied figures. This is an affordability boundary rather than a declaration that a typical household pays either amount. Census ACS is household-income evidence, HUD is an administrative two-bedroom benchmark, and Zillow is an asking-rent index; their unit definitions and market coverage are not interchangeable. The level spread leaves scope and definition as central open questions, rather than establishing a household burden distribution, an achieved-rent premium, or a shortage.

BLS LAUS reports metro employment down 0.58% over the 12 months to 2026-05. On the supply side, the Census Building Permits Survey records 168 permitted homes through 2026 M06, or 3.75 per 1,000 residents, with 0 in buildings of five or more units and 0.0% in that category. Permits are authorizations, not completions, occupied units, or rent listings. Redfin's 2026-05-01 for-sale reading shows 6.9 months of supply versus 6.2 previously, 73 median days on market versus 66, a 95.69% sale-to-list ratio, and 31.76% of listings with price drops versus 25.74%. The supplied changes are 0.7 months, 7 days, and 6.02 percentage points, respectively. This cluster characterizes the listed for-sale side at Redfin's observation date; it neither measures rental vacancy nor resolves how permitted units relate to rental availability. BLS labor change and sale-market friction are therefore context, not substitutes for missing Zillow rent history.

IRS county-to-county tax-return migration, aggregated to the market, records 1,033 movers in and 957 out, for net migration of 76. The supplied adjusted gross income averages are $63,631 inbound and $50,829 outbound, a $12,802 gap. Those migration counts and income averages describe the IRS tax-return file's movers; they do not identify tenure, lease terms, or a source of rent growth. HMDA's 2024 purchase-mortgage occupancy evidence reports 403 purchases, including 24 investor purchases, or a 5.96% investor share. HMDA therefore adds a defined participation reading, while the IRS file adds mobility evidence, but neither is contemporaneous with the 2026 indicators nor represents all housing transactions or the owned rental stock. The numbers support questions about coverage and timing, not a conclusion about investor control or future demand.

FEMA's National Risk Index supplies the risk evidence: the top hazard is inland flood, classified as water, with a climate-loss ratio of 0.001739 and an NRI risk score of 59.2. These measures are expected-annual-loss and index evidence, not records of a particular building's loss, an insurance quote, a mitigation condition, or a current expense. Available cost-level evidence is narrower: Zillow supplies the asking-rent and home-value indexes, while HUD supplies the two-bedroom FMR benchmark. The packet supplies no insurance-premium, tax, utility, repair, or operating-expense figures. Consequently, the FEMA reading can be placed alongside rent and value levels as a disclosed risk dimension, but it cannot convert the reported gross yield into a net-cost conclusion or quantify the cost impact for any address.

Taken together, Marion's evidence is informative but deliberately incomplete. Zillow places rent, home value, year-over-year value change, and gross yield in view, while Census ACS and HUD set distinct income and FMR reference points; their level separation is real in the supplied series but not a like-for-like rent comparison. BLS, Census Building Permits, and Redfin add labor, authorization, and resale-market observations, yet none supplies rental vacancy, executed rents, or completed-unit timing. IRS shows positive net migration and a higher inbound AGI average; HMDA records investor-purchase participation within its mortgage scope; FEMA identifies inland-flood risk without expense data. The practical due-diligence synthesis is a set of discriminating checks: the composition and coverage of Zillow asking rents; the tenure and unit-definition gap between Zillow and HUD; completion and intended use of permitted homes; the rental inventory and achieved-rent record; the coverage limits of IRS and HMDA; and the cost information absent from FEMA's risk dimension. Until those separate questions are answered, the packet supports investigation, not a rent trend, causal explanation, score, rank, or forecast.

Frequently Asked Investor Questions

Why does the report leave Marion unranked?
Zillow's current asking-rent index is $1,648 as of 2026-06-30, but the supplied fact explicitly marks its 12-month rent change unavailable. Since the stated ranking basis requires that trailing-12-month measure, current rent level, home-value change, gross yield, or any other supplied indicator cannot replace it. The report therefore assigns neither a score nor a rank.
What does the Zillow-to-HUD rent comparison establish?
The $723 difference is computed by subtracting HUD's FY2026 two-bedroom Fair Market Rent of $925 from Zillow's $1,648 asking-rent index. The stated ratio is 1.781. This comparison locates a difference between supplied benchmarks, but Census ACS income, HUD FMR, and Zillow asking rents have distinct definitions, so it does not establish the rent paid by a particular household or unit.
What do the employment, permits, and Redfin figures establish?
BLS LAUS identifies a 0.58% employment decline over 12 months to 2026-05. Census Building Permits reports 168 authorizations through 2026 M06, while Redfin records 6.9 months of listed for-sale supply. Those measures provide labor, prospective construction, and resale-listing context. They do not directly measure completed rental homes, rental vacancy, executed leases, or the unavailable Zillow rent trend.
What does FEMA add to the rental-market evidence?
FEMA identifies inland flood as the top hazard and provides a climate-loss ratio of 0.001739 with an NRI risk score of 59.2. It therefore adds a risk dimension to reported rent and home-value levels. Yet the packet contains no insurance premiums, taxes, utilities, repairs, or operating expenses, so FEMA cannot turn the stated gross yield into a net-cost or address-specific conclusion.

Investor Quick Takeaways

Gross Yield: 7.4%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: n/a

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 6.0%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Marion
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply6.9 mo.▲ from 6.2 mo. a year ago
Median days on market73 days▲ from 66 days a year ago
Listings with price drops31.8%▲ from 25.7% a year ago
Sale-to-list ratio95.7%2026-05-01
Home value growth▼ 2.1%Zillow ZHVI · trailing 12 months
Rent growthn/aZillow ZORI · trailing 12 months
Gross rental yield7.4%Rent × 12 ÷ price
Payroll job growth▼ 0.6%LAUS · 12m to 2026-05
Release-to-release evidence

What actually changed

This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.

No published score movementn/an/a
n/a

The published component scores did not move in this release.

Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.

The named source periods advanced, but the measured values on this page held steady.

Independent rent evidence

One market, several legitimate rent benchmarks

These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.

Monthly benchmark4 of 4 reported values
Zero-based scale
Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$438$875$1,313$1,750Zillow ZORI2026-06-30$1,648HUD 1BR FMRFY2026 FMR$790HUD 2BR FMRFY2026 FMR$925Census ACS gross rentACS 2024 5-year$806Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$875$1,750Zillow ZORI2026-06-30$1,648HUD 1BR FMRFY2026 FMR$790HUD 2BR FMRFY2026 FMR$925ACS gross rentACS 2024 5-year$806
The chart compares published levels without averaging them. A longer bar does not mean a source is more accurate; it means that source measures a higher rent under its own definition.
Typical observed market rentZillow ZORI
$1,648Primary RentMarker baseline
2026-06-30

All homes and bedroom counts

A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.

View source release ↗
Fair Market RentHUD 1BR FMR
$790−$858 vs ZORI
FY2026 FMR

One-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Fair Market RentHUD 2BR FMR
$925−$723 vs ZORI
FY2026 FMR

Two-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Median gross rentCensus ACS gross rent
$806−$842 vs ZORI
ACS 2024 5-year

Occupied rental units paying rent

A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.

View source release ↗
Take the next step

Keep Marion as context, then replace market-wide evidence with the candidate property's facts.

Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

National supply context

Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
1752024164202516820265+ unit buildingssingle family
168 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
+76
1,033 in vs 957 out (IRS SOI)
▲ 7.4% of arriving households
Mover Income Gap
+$12,802
Arriving $63,631 vs leaving $50,829
Average AGI per tax return (IRS SOI)
Investor Purchase Share
6.0%
24 of 403 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.174% building value annual loss ratio
FEMA NRI · risk type: water
Compare yield and FEMA exposure →
Households arrive mainly from: Buncombe County · Burke County · Rutherford County · Henderson County · Mitchell County
1,033 in − 957 out = 76 net
Direct market links

Where tax-return households moved from and to

These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.

Explore every route
Leading inbound markets
  1. Asheville, NC245 arriving
  2. Hickory, NC118 arriving
  3. Charlotte, NC23 arriving
Leading outbound markets
  1. Hickory, NC193 leaving
  2. Asheville, NC169 leaving
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. A counter-case to treating the Zillow rent level as uniformly strong is that it is an asking-rent index with no supplied trailing history or signed-lease evidence. Its difference from HUD's FMR may reflect scope, bedroom basis, or series construction rather than an achieved-rent condition. This interpretation leaves the apparent gross yield as a level relationship rather than validated income.
  2. A counter-case to reading the construction and resale figures as direct rental slack is that permits are authorizations and Redfin's data concern listed homes for sale. The packet does not report completions, the intended tenure of permits, rental vacancies, or lease concessions. The observed rise in months of supply and days on market can therefore remain confined to the listed for-sale evidence.
  3. A counter-case to a demand-led interpretation combines coverage and timing limits. IRS migration records tax-return movers and average AGI, while HMDA's 2024 share applies to purchase mortgages. Neither series identifies all transactions, tenant demand, or rental stock. FEMA flags inland-flood risk but contributes no insurance or operating costs, leaving gross-yield economics incomplete.
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household income and gross rentdirectACS 2024 5-year2026-08-05
Census ACS 5-year — historical household incomedirectACS 2019 and 2024 5-year2026-08-05
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
Apartment List Rent Estimates — recent-lease rent indexdirectApartment List 2026-072026-08-08
Apartment List Time on Market — listing liquiditydirectApartment List 2026-072026-08-08
Apartment List Vacancy Index — rental vacancydirectApartment List 2026-072026-08-08
BEA County Personal Income — income and populationdirect2024 County Personal Income (released 2026-02-05); history 1969-20242026-08-03
BEA Regional Price Parities — metropolitan price levelsdirect2024 Regional Price Parities (released 2026-02-19); history 2008-20242026-08-03
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS OEWS — occupation employment and wagesdirectMay 2025 OEWS estimates (released 2026-05-15)2026-08-03
BLS QCEW — county employment and wagesdirectannual county employment and wages 2021-2025; latest 2025 vs 20242026-08-02
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
Census ACS five-year — ZCTA housing and incomedirectACS 2024 5-year ZCTA2026-08-08
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI history 1975-2025; latest 20252026-08-02
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD CHAS — renter burden by HAMFI income banddirectHUD CHAS 2018-2022 ACS 5-year (released 2025-12-23)2026-08-03
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
HUD-USPS ZIP-to-county residential-address crosswalkdirectHUD-USPS 2026Q12026-08-09
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-302026-08-06
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-08-06
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Realtor.com Rental Report — top-50 asking rentsdirecttop-50 rental asking rents 2026-052026-08-05
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Redfin Data Center — ZIP resale activity and supplydirectZIP rolling 3 months through 2026-06-30; updated 2026-07-032026-08-12
USDA ERS — Rural-Urban Continuum CodesdirectUSDA ERS 2023 Rural-Urban Continuum Codes2026-08-02
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI - metro market rents, not seasonally adjusteddirectMetro_zori_uc_sfrcondomfr_sm_month.csv2026-08-15
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-08-08