Platteville, WI cityscape
Markets / Wisconsin / Platteville
RENTAL MARKET INTELLIGENCE

Platteville, WI

Platteville, WI is intentionally unranked, not evidence-free.

Median price$230k
Median rent$1,208
Gross yield6.3%
Job growth▼ 1.1%
Micro Area · CBSA 3842040 public sourcesChecked nightly
Verified marketProfile

Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.

Direct rental answer

How much is rent in Platteville, WI?

Zillow's metro-wide Observed Rent Index is $1,208 per month for 2026-06-30. The current release does not support a 12-month change.

Zillow ZORI$1,2082026-06-30

All homes and bedroom counts

Census ACS gross rent$813ACS 2024 5-year

Occupied rental units paying rent

HUD 2BR FMR$973FY2026 FMR

Two-bedroom standard

These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.

Exact county schedules

HUD rent benchmarks inside Platteville

Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.

FY2026 FMR · FY2026 · monthly gross-rent standards
CountyStudio1 BR2 BR3 BR4 BR
Grant County, WIFIPS 55043$745$762$973$1,213$1,594
The read

Why this market scores where it does

Platteville, WI is intentionally unranked, not evidence-free. Zillow supplies current asking-rent and home-value levels, but its trailing-12-month rent change is unavailable. Consequently, this report assigns neither a score nor a rank and does not treat a current rent level as proof of rent momentum. The decision frame is cross-sectional: current rent, value, household-income, labor, supply, migration, mortgage-occupancy, and risk measures describe distinct slices of the market. Their dates and scopes differ, so agreement would be informative and disagreement is itself a due-diligence issue. The practical question is what those observations establish now, and which unresolved links matter before a renter, landlord, or small investor draws a market conclusion.

On 2026-06-30, Zillow’s asking-rent index was $1,208 and its home-value index was $229,966. Zillow reports the value index 6.82% higher than a year earlier, while the supplied gross yield is 6.3% and the price-to-income ratio is 3.44. These are level and value measures: gross yield relates the reported rent and value inputs before operating costs, and price-to-income places the home-value level beside Census ACS income. They do not show lease concessions, renewal outcomes, or realized operating results. Most importantly, the 12-month Zillow rent change is unavailable. A value-side annual change cannot stand in for missing rent history; the coexistence of a higher reported value and a current asking-rent level says nothing numerical about the direction or size of the absent rent change. That gap is why Platteville remains unranked.

Census ACS reports median household income of $66,858. With Zillow’s $1,208 asking-rent level, the supplied rent-to-income ratio is 21.69%; the price-to-income ratio remains 3.44. HUD’s FY2026 two-bedroom Fair Market Rent is $973. The Zillow asking-rent level exceeds that HUD benchmark by $235 and equals 124.2% of it. This is an affordability boundary, not a claim that the measures describe identical homes or actual signed leases: HUD provides a two-bedroom Fair Market Rent benchmark, whereas Zillow provides an asking-rent index. Income, asking rent, and the HUD reference locate present levels, but the packet has no household budget, lease, or unit-level evidence that would convert those levels into an individual affordability finding.

Labor, permitting, and listings add a material tension. BLS LAUS shows metro labor change of -1.08% for the 12 months to 2026-05. The Census Building Permits Survey reports 136 permitted homes in 2026 year-to-date through M06, none in the five-plus category, or 2.63 permits per 1,000 residents. Redfin’s 2026-05-01 reading shows 2.3 months of supply, versus 2.2 previously; median days on market fell to 36 from 71, a 35-day difference. At the same time, Redfin’s price-drop share rose from 17.65% to 27.59%, an increase of 9.94 percentage points, and the sale-to-list ratio was 98.88%. Shorter marketing time and a larger reduction share are mixed listing signals, while permits are not completions or a count of rental units. The sources therefore do not establish whether the permitted pipeline changes rental availability or whether the sales indicators point to a single market condition.

Migration and mortgage evidence likewise describe different channels. IRS county-to-county tax-return migration, aggregated to this market, records 1,069 moves in and 1,152 moves out, for net migration of -83. The inbound AGI is $50,716 and outbound AGI is $56,510, producing the supplied -$5,794 gap. HMDA’s 2024 purchase-mortgage occupancy evidence lists 353 purchases, including 41 investor purchases, an investor share of 11.61%. The IRS figures show observed return migration and associated AGI aggregates; HMDA identifies investor participation within purchase-mortgage evidence. Neither source, as scoped here, identifies the tenure of IRS movers or the full ownership composition of the market. Negative net migration, the AGI gap, and investor share therefore are facts to hold alongside one another, not proof that any group is driving current asking rents, home values, or sale listings.

FEMA’s National Risk Index puts a distinct boundary around the economic readings. Its climate loss ratio is 0.001023, its risk score is 61.1, and its top listed hazard is inland flood, categorized as water. FEMA supplies expected annual loss evidence, not a parcel condition, an insurance quote, or a realized expense history. The available housing-level dollar evidence is Zillow’s rent and home-value indexes and HUD’s Fair Market Rent; none is an operating-cost schedule. No insurance premium, flood-mitigation expense, property tax, repair cost, vacancy cost, or management cost appears in the supplied record. Accordingly, the stated 6.3% gross yield is a rent-and-value relationship before such costs, not a cost-adjusted return. FEMA risk and the yield can both be relevant to a decision, but the packet does not quantify their connection.

Taken together, the record offers an evidence map rather than a directional verdict. The open due-diligence inquiries concern the coverage and composition of Zillow’s asking-rent index; the relation between that index and actual signed-rent terms; the type, status, and eventual use of Census Building Permits Survey activity; and the relation of FEMA’s inland-flood evidence to local cost records. The IRS migration series and HMDA investor-purchase evidence also need to be read at their stated periods rather than combined as a contemporaneous demand measure. Redfin’s faster marketing time, slightly higher months of supply, and higher price-drop share deserve the same restraint because each is a for-sale listing measure with a stated date. Resolving these links would sharpen a renter’s, landlord’s, or small investor’s decision file, but no supplied fact warrants a forecast, a neighborhood or property conclusion, or a buy, sell, or rent recommendation. With the Zillow 12-month rent change unavailable, Platteville remains unranked and receives no score or rank.

Frequently Asked Investor Questions

Why does Platteville receive no score or rank?
Zillow provides a current asking-rent index of $1,208, but the supplied record explicitly marks the trailing-12-month rent change unavailable. The home-value index rose 6.82% over its reported year, yet that is a value-side measure. It cannot numerically substitute for missing rent history, so the market receives neither score nor rank.
How should current rent be read against income and HUD Fair Market Rent?
Census ACS reports median household income of $66,858 and a supplied rent-to-income ratio of 21.69%, while HUD’s FY2026 two-bedroom Fair Market Rent is $973. The Zillow asking-rent index is $235 higher, or 124.2% of that benchmark. This comparison bounds current levels; it does not identify actual lease terms, household circumstances, or unit equivalence.
What is the principal tension in the supply and listings evidence?
Census Building Permits Survey records 136 permitted homes year-to-date through M06, with zero in the five-plus category. Redfin, at its May reading, shows 2.3 months of supply, a 36-day median marketing time, and a 27.59% price-drop share. Those results do not form a single supply conclusion because permits and listings measure different stages and dates.
What information remains unresolved for a market decision?
IRS migration shows more move-outs than move-ins and a negative AGI gap, while HMDA reports investor participation within purchase-mortgage evidence. FEMA separately identifies inland flood as the leading hazard and reports expected annual loss evidence. The packet does not connect these measures to signed rents, completed units, operating costs, or a parcel-specific risk result, leaving those relationships unresolved.

Investor Quick Takeaways

Gross Yield: 6.3%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: n/a

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 11.6%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Platteville
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply2.3 mo.▲ from 2.2 mo. a year ago
Median days on market36 days▼ from 71 days a year ago
Listings with price drops27.6%▲ from 17.6% a year ago
Sale-to-list ratio98.9%2026-05-01
Home value growth▲ 6.8%Zillow ZHVI · trailing 12 months
Rent growthn/aZillow ZORI · trailing 12 months
Gross rental yield6.3%Rent × 12 ÷ price
Payroll job growth▼ 1.1%LAUS · 12m to 2026-05
Release-to-release evidence

What actually changed

This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.

No published score movementn/an/a
n/a

The published component scores did not move in this release.

Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.

The named source periods advanced, but the measured values on this page held steady.

Independent rent evidence

One market, several legitimate rent benchmarks

These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.

Monthly benchmark4 of 4 reported values
Zero-based scale
Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$313$625$938$1,250Zillow ZORI2026-06-30$1,208HUD 1BR FMRFY2026 FMR$762HUD 2BR FMRFY2026 FMR$973Census ACS gross rentACS 2024 5-year$813Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$625$1,250Zillow ZORI2026-06-30$1,208HUD 1BR FMRFY2026 FMR$762HUD 2BR FMRFY2026 FMR$973ACS gross rentACS 2024 5-year$813
The chart compares published levels without averaging them. A longer bar does not mean a source is more accurate; it means that source measures a higher rent under its own definition.
Typical observed market rentZillow ZORI
$1,208Primary RentMarker baseline
2026-06-30

All homes and bedroom counts

A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.

View source release ↗
Fair Market RentHUD 1BR FMR
$762−$446 vs ZORI
FY2026 FMR

One-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Fair Market RentHUD 2BR FMR
$973−$235 vs ZORI
FY2026 FMR

Two-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Median gross rentCensus ACS gross rent
$813−$395 vs ZORI
ACS 2024 5-year

Occupied rental units paying rent

A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.

View source release ↗
Take the next step

Keep Platteville as context, then replace market-wide evidence with the candidate property's facts.

Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

National supply context

Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
1072024112202513620265+ unit buildingssingle family
136 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
−83
1,069 in vs 1,152 out (IRS SOI)
▼ 7.8% of arriving households
Mover Income Gap
−$5,794
Arriving $50,716 vs leaving $56,510
Average AGI per tax return (IRS SOI)
Investor Purchase Share
11.6%
41 of 353 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.102% building value annual loss ratio
FEMA NRI · risk type: water
Compare yield and FEMA exposure →
Households arrive mainly from: Dane County · Lafayette County · Iowa County · Dubuque County · Crawford County
1,069 in − 1,152 out = -83 net
Direct market links

Where tax-return households moved from and to

These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.

Explore every route
Leading inbound markets
  1. Madison, WI182 arriving
  2. Dubuque, IA78 arriving
  3. Baraboo, WI21 arriving
Leading outbound markets
  1. Madison, WI227 leaving
  2. Dubuque, IA108 leaving
  3. Milwaukee, WI50 leaving
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. A rent-side counter-case begins with the missing Zillow history. The reported $1,208 asking-rent level may be consistent with many recent rent paths, and neither the 6.82% value-index change nor the 6.3% gross yield measures that path. If decision logic depends on rent momentum, the supplied evidence cannot confirm it, which preserves the unranked status.
  2. A supply-and-sales counter-case is that the short 36-day Redfin marketing time and 2.3 months of supply do not settle the market’s pricing stance. The Redfin price-drop share increased from 17.65% to 27.59%, while permits are a separate, earlier-stage measure. This combination can be read as mixed listing evidence rather than as confirmation of one directional condition.
  3. A demand-and-cost counter-case is that IRS records net migration of -83 and an AGI gap of -$5,794, but those aggregates do not identify the tenure or timing of movers. HMDA’s 11.61% investor share is limited to its purchase-mortgage occupancy evidence. FEMA’s inland-flood designation adds a risk measure without an insurance or operating-cost figure, so ownership economics remain incomplete.
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household income and gross rentdirectACS 2024 5-year2026-08-05
Census ACS 5-year — historical household incomedirectACS 2019 and 2024 5-year2026-08-05
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
Apartment List Rent Estimates — recent-lease rent indexdirectApartment List 2026-072026-08-08
Apartment List Time on Market — listing liquiditydirectApartment List 2026-072026-08-08
Apartment List Vacancy Index — rental vacancydirectApartment List 2026-072026-08-08
BEA County Personal Income — income and populationdirect2024 County Personal Income (released 2026-02-05); history 1969-20242026-08-03
BEA Regional Price Parities — metropolitan price levelsdirect2024 Regional Price Parities (released 2026-02-19); history 2008-20242026-08-03
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS OEWS — occupation employment and wagesdirectMay 2025 OEWS estimates (released 2026-05-15)2026-08-03
BLS QCEW — county employment and wagesdirectannual county employment and wages 2021-2025; latest 2025 vs 20242026-08-02
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
Census ACS five-year — ZCTA housing and incomedirectACS 2024 5-year ZCTA2026-08-08
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI history 1975-2025; latest 20252026-08-02
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD CHAS — renter burden by HAMFI income banddirectHUD CHAS 2018-2022 ACS 5-year (released 2025-12-23)2026-08-03
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
HUD-USPS ZIP-to-county residential-address crosswalkdirectHUD-USPS 2026Q12026-08-09
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-302026-08-06
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-08-06
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Realtor.com Rental Report — top-50 asking rentsdirecttop-50 rental asking rents 2026-052026-08-05
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Redfin Data Center — ZIP resale activity and supplydirectZIP rolling 3 months through 2026-06-30; updated 2026-07-032026-08-12
USDA ERS — Rural-Urban Continuum CodesdirectUSDA ERS 2023 Rural-Urban Continuum Codes2026-08-02
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI - metro market rents, not seasonally adjusteddirectMetro_zori_uc_sfrcondomfr_sm_month.csv2026-08-15
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-08-08