Sterling, CO cityscape
Markets / Colorado / Sterling
RENTAL MARKET INTELLIGENCE

Sterling, CO

Sterling, CO’s statistical-area record offers a current decision frame built from disparate series rather than a completed rent-growth record.

Median price$259k
Median rent$1,070
Gross yield5.0%
Job growth▼ 3.8%
Micro Area · CBSA 4454040 public sourcesChecked nightly
Verified marketProfile

Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.

Direct rental answer

How much is rent in Sterling, CO?

Zillow's metro-wide Observed Rent Index is $1,070 per month for 2026-06-30. The current release does not support a 12-month change.

Zillow ZORI$1,0702026-06-30

All homes and bedroom counts

Census ACS gross rent$1,013ACS 2024 5-year

Occupied rental units paying rent

HUD 2BR FMR$1,101FY2026 FMR

Two-bedroom standard

These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.

Exact county schedules

HUD rent benchmarks inside Sterling

Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.

FY2026 FMR · FY2026 · monthly gross-rent standards
CountyStudio1 BR2 BR3 BR4 BR
Logan County, COFIPS 08075$769$839$1,101$1,452$1,458
The read

Why this market scores where it does

Sterling, CO’s statistical-area record offers a current decision frame built from disparate series rather than a completed rent-growth record. Zillow places the asking-rent index at $1,070 and the home-value index at $259,067 at 2026-06-30, but it does not publish the trailing-12-month rent change needed to establish rent momentum. Therefore Sterling is unranked: this report assigns neither a score nor a rank. The available material can clarify present trade-offs and identify what requires verification, but it cannot establish a direction for rents, values, jobs, migration, or risk. Source periods also differ, with Zillow through June, BLS labor through May, Census Building Permits through June, and Redfin in May, requiring restraint when the figures are read together.

Zillow’s asking-rent index and home-value index describe different sides of current market economics. At the stated June period, its rent index is $1,070 and home-value index is $259,067; the reported year-over-year home-value change is 0.0205 and the reported gross-yield figure is 0.0496. Those data permit a level comparison, not an operating statement: no tax, insurance, maintenance, financing, vacancy, or management cost is supplied, so gross yield cannot be treated as net income. Zillow’s scope is asking rents and home values, not a record of executed rents, lease concessions, or sale closings. Most importantly, the rent series lacks the trailing-12-month change. Positive home-value movement does not fill that gap and cannot be used to infer a current rent trajectory.

Census ACS establishes the household-income boundary: median income is $51,829, the supplied rent-to-income ratio is 0.2477, and price-to-income is 5.0. HUD’s FY2026 two-bedroom Fair Market Rent is $1,101. Zillow’s $1,070 asking-rent index is therefore $31 lower than that HUD benchmark and equals 0.972 of it. This is a useful comparison of published reference levels, but it is not a finding that all households face the same rent, qualify at the same income level, or experience the same burden. Census ACS measures household income, HUD supplies a two-bedroom Fair Market Rent benchmark, and Zillow supplies an asking-rent index. The close numerical relationship between Zillow and HUD should be investigated by bedroom mix and lease terms rather than treated as proof of realized affordability.

Labor, construction, and resale evidence create a more mixed operating context. BLS LAUS reports a job change of -0.0381 over the 12 months through 2026-05. The Census Building Permits Survey reports 4 total permits through 2026 YTD M06, no permits in the 5-or-more category, and 0.19 permits per 1k population. That is permitting evidence, not evidence of completions or available rental units. Redfin, measured at 2026-05-01, reports 7.2 months of supply versus 6.6 previously, a 0.6-month increase; median days on market rose from 54 to 65, an 11-day increase. Its sale-to-list ratio is 0.9021, while the price-drop share declined from 0.3131 to 0.2473, a 0.0658 reduction. More supply and longer market time coexist with fewer listed price reductions. Redfin concerns the for-sale market, so these results cannot be treated as a rental-inventory count or as a causal explanation for Zillow rents.

IRS and HMDA describe separate demand and participation channels. IRS county-to-county tax-return migration aggregated to the market shows 483 moves in and 546 moves out, for net migration of -63. Reported AGI for in-movers is $49,300 and for out-movers is $52,333, producing the supplied AGI gap of -$3,033. Those figures are not a measure of all household income, leases, or housing transactions. HMDA provides purchase-mortgage occupancy evidence: in 2024 it records 234 total purchases, including 37 investor purchases, for an investor share of 0.1581. That share is a mortgage-based investor-participation measure, not a complete inventory of every transaction or every owner. The IRS outflow and HMDA investor evidence can coexist without proving either the direction of rental demand or the motivation of buyers.

FEMA’s National Risk Index is the packet’s expected-annual-loss evidence, not a direct housing-cost quotation. It identifies inland flood as the top hazard, classifies the hazard type as water, assigns an NRI risk score of 58.7, and reports a climate loss ratio of 0.001515. The packet contains no numerical insurance premium, property-tax, utility, maintenance, repair, or mitigation cost. For recurring housing-cost context, the supplied levels remain Zillow’s $1,070 asking-rent index and HUD’s $1,101 two-bedroom Fair Market Rent; neither is a flood, insurance, or repair estimate. FEMA’s market-level evidence cannot calculate exposure, coverage, claims, or costs for an individual address. The missing cost-level information is material because the stated gross-yield figure is not a net-income measure.

The practical synthesis is not a directional verdict but a set of evidence tensions to resolve. Zillow shows a current rent and home-value level, while its missing trailing-12-month rent change prevents a rent-momentum conclusion. Census ACS and HUD put rent, income, and a two-bedroom benchmark in view, yet do not show lease-level affordability. BLS LAUS and IRS show negative job change and net migration, while Census Building Permits shows limited recorded permitting and HMDA shows measurable investor participation. Redfin adds softer-looking for-sale timing and inventory measures, but not rental supply. A decision-ready next file would reconcile current advertised and contracted rents with Zillow and HUD, separate rental availability from Redfin’s resale inventory, identify the components behind the BLS labor change and IRS flows, verify address-specific flood information and insurance terms against FEMA’s market evidence, and distinguish HMDA investor mortgages from broader ownership activity. Until those questions are answered, no score or rank is assigned.

Frequently Asked Investor Questions

Why is Sterling unranked despite having current Zillow rent and home-value data?
Zillow supplies a current asking-rent index, but the packet explicitly marks the trailing-12-month rent change as unavailable. A current rent level, home-value movement, and gross-yield figure do not substitute for a same-source rent-growth comparison. Consequently, the evidence supports no rent-momentum conclusion, score, or market rank.
How should the Zillow rent figure be read alongside Census ACS income and HUD Fair Market Rent?
Census ACS provides median household income, a rent-to-income ratio, and a price-to-income ratio, while HUD provides a FY2026 two-bedroom Fair Market Rent. Zillow’s asking-rent index is $31 below the HUD figure and equals 0.972 of it. That is a benchmark comparison, not proof of actual rents, tenant burdens, lease concessions, or bedroom-level availability.
What do BLS, Census Building Permits, and Redfin establish about supply and market conditions?
BLS LAUS records negative job change through 2026-05. Census Building Permits records limited permitting through M06 and no permits in the 5-or-more category, but permits are not completions. Redfin shows more months of supply and longer market time in the for-sale market, alongside a lower price-drop share. These series describe different segments and do not establish rental supply or causation.
What should be tested next in the IRS, HMDA, and FEMA evidence?
IRS migration should be examined as tax-return movement rather than direct evidence of leases, household affordability, or buyer intent. HMDA’s investor share should be separated from broader ownership and transaction activity because it is purchase-mortgage occupancy evidence. FEMA’s inland-flood and expected-annual-loss indicators require address-specific verification and actual insurance or mitigation documentation before housing costs or risk can be evaluated.

Investor Quick Takeaways

Gross Yield: 5.0%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: n/a

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 15.8%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Sterling
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply7.2 mo.▲ from 6.6 mo. a year ago
Median days on market65 days▲ from 54 days a year ago
Listings with price drops24.7%▼ from 31.3% a year ago
Sale-to-list ratio90.2%2026-05-01
Home value growth▲ 2.1%Zillow ZHVI · trailing 12 months
Rent growthn/aZillow ZORI · trailing 12 months
Gross rental yield5.0%Rent × 12 ÷ price
Payroll job growth▼ 3.8%LAUS · 12m to 2026-05
Release-to-release evidence

What actually changed

This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.

No published score movementn/an/a
n/a

The published component scores did not move in this release.

Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.

The named source periods advanced, but the measured values on this page held steady.

Independent rent evidence

One market, several legitimate rent benchmarks

These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.

Monthly benchmark4 of 4 reported values
Zero-based scale
Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$313$625$938$1,250Zillow ZORI2026-06-30$1,070HUD 1BR FMRFY2026 FMR$839HUD 2BR FMRFY2026 FMR$1,101Census ACS gross rentACS 2024 5-year$1,013Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$625$1,250Zillow ZORI2026-06-30$1,070HUD 1BR FMRFY2026 FMR$839HUD 2BR FMRFY2026 FMR$1,101ACS gross rentACS 2024 5-year$1,013
The chart compares published levels without averaging them. A longer bar does not mean a source is more accurate; it means that source measures a higher rent under its own definition.
Typical observed market rentZillow ZORI
$1,070Primary RentMarker baseline
2026-06-30

All homes and bedroom counts

A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.

View source release ↗
Fair Market RentHUD 1BR FMR
$839−$231 vs ZORI
FY2026 FMR

One-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Fair Market RentHUD 2BR FMR
$1,101+$31 vs ZORI
FY2026 FMR

Two-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Median gross rentCensus ACS gross rent
$1,013−$57 vs ZORI
ACS 2024 5-year

Occupied rental units paying rent

A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.

View source release ↗
Take the next step

Keep Sterling as context, then replace market-wide evidence with the candidate property's facts.

Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

National supply context

Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
12202452025420265+ unit buildingssingle family
4 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
−63
483 in vs 546 out (IRS SOI)
▼ 13.0% of arriving households
Mover Income Gap
−$3,033
Arriving $49,300 vs leaving $52,333
Average AGI per tax return (IRS SOI)
Investor Purchase Share
15.8%
37 of 234 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.151% building value annual loss ratio
FEMA NRI · risk type: water
Compare yield and FEMA exposure →
Households arrive mainly from: Weld County · Morgan County · Larimer County · Adams County · Arapahoe County
✓ 483 in − 546 out = -63 net
Direct market links

Where tax-return households moved from and to

These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.

Explore every route
Leading inbound markets
  1. Denver, CO62 arriving
  2. Greeley, CO55 arriving
  3. Fort Morgan, CO36 arriving
Leading outbound markets
  1. Denver, CO46 leaving
  2. Greeley, CO44 leaving
  3. Fort Collins, CO31 leaving
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. A bear interpretation is that the current Zillow rent level and gross-yield figure provide false comfort because neither supplies the missing trailing-12-month rent change or net operating costs. The comparison with HUD Fair Market Rent may also be less informative if available units, lease terms, or bedroom mixes differ from the published benchmarks.
  2. Negative BLS LAUS job change and IRS net migration can be read as material demand-side questions, even though neither series proves a housing outcome. In that reading, the positive Zillow home-value movement is insufficient to offset uncertainty about who is leaving, who is arriving, and how their housing choices appear in rental data.
  3. The FEMA evidence could be underappreciated if a reader treats the climate loss ratio as a complete cost measure. It is not an insurance or repair quote. Separately, HMDA investor participation may be overread because it is mortgage occupancy evidence rather than a complete accounting of ownership, cash activity, or rental stock.
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household income and gross rentdirectACS 2024 5-year2026-08-05
Census ACS 5-year — historical household incomedirectACS 2019 and 2024 5-year2026-08-05
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
Apartment List Rent Estimates — recent-lease rent indexdirectApartment List 2026-072026-08-08
Apartment List Time on Market — listing liquiditydirectApartment List 2026-072026-08-08
Apartment List Vacancy Index — rental vacancydirectApartment List 2026-072026-08-08
BEA County Personal Income — income and populationdirect2024 County Personal Income (released 2026-02-05); history 1969-20242026-08-03
BEA Regional Price Parities — metropolitan price levelsdirect2024 Regional Price Parities (released 2026-02-19); history 2008-20242026-08-03
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS OEWS — occupation employment and wagesdirectMay 2025 OEWS estimates (released 2026-05-15)2026-08-03
BLS QCEW — county employment and wagesdirectannual county employment and wages 2021-2025; latest 2025 vs 20242026-08-02
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
Census ACS five-year — ZCTA housing and incomedirectACS 2024 5-year ZCTA2026-08-08
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI history 1975-2025; latest 20252026-08-02
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD CHAS — renter burden by HAMFI income banddirectHUD CHAS 2018-2022 ACS 5-year (released 2025-12-23)2026-08-03
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
HUD-USPS ZIP-to-county residential-address crosswalkdirectHUD-USPS 2026Q12026-08-09
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-302026-08-06
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-08-06
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Realtor.com Rental Report — top-50 asking rentsdirecttop-50 rental asking rents 2026-052026-08-05
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Redfin Data Center — ZIP resale activity and supplydirectZIP rolling 3 months through 2026-06-30; updated 2026-07-032026-08-12
USDA ERS — Rural-Urban Continuum CodesdirectUSDA ERS 2023 Rural-Urban Continuum Codes2026-08-02
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI - metro market rents, not seasonally adjusteddirectMetro_zori_uc_sfrcondomfr_sm_month.csv2026-08-15
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-08-08