ZIP reports / CA / 92104
ZIP rental intelligence · 2026-06

ZIP 92104, San Diego, CA

Asking rent, household capacity, housing stock and local context—kept at their original geographic and measurement scopes.

Direct local rent answer

What does rent cost in ZIP 92104?

The latest Zillow ZORI for ZIP 92104 is $2,602 per month in 2026-06. It is a typical observed asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.

Zillow asking-rent index$2,6022026-06 · up 0.4% year over year
ACS median gross rent$1,993ACS 2024 5-year survey · ±$61 margin of error
HUD two-bedroom standard$3,090Administrative FMR/SAFMR · not asking rent
Bedroom-level rent benchmarks in ZIP 92104
BedroomsModelled asking-rent lensHUD standardHow to use it
Studio$1,987ZORI scaled by the local HUD bedroom ladder$2,360HUD FMR/SAFMR administrative benchmarkCompare with current same-bedroom listings; do not average these two measures.
1 bedroom$2,130ZORI scaled by the local HUD bedroom ladder$2,530HUD FMR/SAFMR administrative benchmarkCompare with current same-bedroom listings; do not average these two measures.
2 bedrooms$2,602ZORI scaled by the local HUD bedroom ladder$3,090HUD FMR/SAFMR administrative benchmarkCompare with current same-bedroom listings; do not average these two measures.
3 bedrooms$3,469ZORI scaled by the local HUD bedroom ladder$4,120HUD FMR/SAFMR administrative benchmarkCompare with current same-bedroom listings; do not average these two measures.
4 bedrooms$4,202ZORI scaled by the local HUD bedroom ladder$4,990HUD FMR/SAFMR administrative benchmarkCompare with current same-bedroom listings; do not average these two measures.

Bedroom estimates are modelled, not observed rents. Zillow, Census ACS and HUD describe different housing universes and remain separate throughout this report.Zillow pulled 2026-08-08

Median household income$94,014ACS 2024 5-year · ±$3,592 MOE
Renter share71.2%16,855 renter households
Rent burden 30%+47.9%8,068 observed households
Housing vacancy5.6%1,403 of 25,064 units
Six views · one local decision

Read the measures together, without merging them

ZORI tracks observed asking rent, ACS describes occupied renter homes, and HUD publishes an administrative benchmark. The charts preserve those differences and add wider context only where the geography is named.

Three definitions of rent

Useful as a spread, not interchangeable observations.

Three rent measures for ZIP 92104Zillow asking-rent index$2,602ACS median gross rent$1,993HUD two-bedroom standard$3,090

Affordability screen

Annual income implied by 30% of the current ZIP ZORI.

Income screen for ZIP 92104ACS median household income$94,014Income at 30% of ZIP ZORI$104,080

Bedroom ladder

Modelled from ZIP ZORI using the local HUD ladder.

Modelled bedroom rent ladder for ZIP 92104Studio$1,987One bedroom$2,130Two bedrooms$2,602Three bedrooms$3,469Four bedrooms$4,202

Observed renter burden

ACS ZCTA households with computable gross-rent burden.

Observed renter cost burden in ZCTA 9210430% or more of income8,068 householdsBelow 30%8,787 households

ZIP versus wider rent context

Each bar retains its own ZIP, city, county or metro scope.

Asking-rent context for ZIP 92104ZIP 92104$2,602San Diego city$3,038San Diego County county$2,991San Diego-Chula Vista-Carlsbad, CA metro$2,991

Monthly asking-rent history

Direct Zillow ZORI observations over the latest five years. Missing months remain visible gaps.

Five-year direct Zillow asking-rent history for ZIP 92104; missing months remain gaps$2,707$2,456$2,205$1,9542021-062023-122026-06
Five-year change
27.8%exact same-month endpoints
Largest observed drawdown
1.3%peak to a later observed month
Annualized monthly variability
1.9%137 consecutive returns
Monthly coverage
100.0%138 of 138 months
Decision brief

What the evidence says for ZIP 92104

At $2,602 in June 2026, ZIP 92104’s Zillow asking-rent index sits in a measurable affordability tension with the matched ACS median gross rent of $1,993, a 30.6% difference across non-equivalent rent concepts. A 30% required-income screen converts the current asking-rent index to $104,080 of annual income. That arithmetic benchmark exceeds the ZCTA median household income of $94,014, producing a 33.2% asking-rent-to-income screen; it is not advice, an applicant qualification rule, or a statement about any household. The ACS rent-burden measure also reports that 47.9% of renter households pay at least 30% of income toward rent, reinforcing the area-level tension without proving the burden or rent on any particular unit.

The current reading follows a much slower recent path than the longer history. The exact same-month annualized one-year ZORI change was 0.4%, versus 0.9% over three years and 5.0% over five years. Thus, the latest direction breaks from the stronger five-year pace and is also below the three-year trend, although all three retrospective measures remain positive. Annualized monthly-return variability measured 1.9%, indicating relatively restrained movement in the historical index. The maximum drawdown was 1.3%, a limited historical peak-to-trough decline. Coverage is complete at 100% across 138 observations and 137 consecutive monthly returns. Transparent national discovery ranks place momentum at 2,193, stability at 61, and balance at 1,200 among history-eligible ZIPs, with lower ranks stronger; these are descriptive discovery measures, not forecasts or investment ratings.

Definitions matter before comparing those figures. The five-digit label 92104 is both a Zillow ZIP market identifier and a Census ZCTA match; a ZCTA is a Census statistical area and is not identical to a USPS delivery ZIP. Zillow ZORI is a typical observed asking-rent index blended across rental types. ACS median gross rent is a five-year survey measure for occupied renter homes and includes selected utilities. HUD FMR/SAFMR is instead an administrative, bedroom-specific standard, not asking rent. Scaling the ZIP ZORI by the local HUD ladder produces modelled monthly estimates of $1,987 for a studio, $2,130 for one bedroom, $2,602 for two bedrooms, $3,469 for three bedrooms, and $4,202 for four bedrooms. They are modelled estimates, never measured bedroom rents. The corresponding HUD standards are $2,360, $2,530, $3,090, $4,120, and $4,990, respectively.

The matched ACS housing-stock record shows 25,064 housing units and 23,661 occupied units. Renters occupy 16,855 homes while owners occupy 6,806, making the renter share 71.2% of occupied housing. There are 1,403 vacant units, for a 5.6% vacancy rate. Among specified vacant categories, 680 units are reported vacant for rent and 50 vacant for sale. These are area-level survey counts, rather than a real-time inventory of rentable homes, and they do not establish availability, condition, lease terms, or pricing for a specific unit. The stock mix nevertheless provides important context for why an asking-rent index and an occupied-home gross-rent median can describe materially different populations.

Broader benchmarks position this ZIP below its surrounding rent measures, but they remain context rather than substitutes for ZIP evidence: San Diego city context rent is $3,038; San Diego County context rent is $2,991 and its two-bedroom HUD FMR is $3,001; and San Diego-Chula Vista-Carlsbad metro context rent matches the County figure, while metro months of supply are 2.6. Each value belongs to its named city, county, or metro geography rather than 92104 itself. The lower ZIP asking-rent index relative to these wider rent contexts does not make the measures interchangeable, because the city, county, and metro figures summarize broader markets with different housing composition and source coverage. The metro resale supply figure is likewise useful only as a wider comparator to the direct ZIP resale observation.

Redfin provides that direct rolling-three-month ZIP resale observation, and it belongs entirely to the for-sale market rather than rental transactions. Median sold price was $914,793, down 6.7% year over year. There were 76 homes sold, with a median 20 days on market, inventory of 90 homes, and 3.6 months of supply. Sale-to-list signals were mixed: the average sale-to-list ratio was 99.96%, while 35.2% of homes sold above list price. This resale evidence challenges any simple reading of the steadier rent history: asking rents were nearly flat while sold prices declined and supply exceeded the metro context figure. The annualized ZIP ZORI divided by median sold price is a 3.4% cross-source screening ratio only, not a cap rate, net return, expected return, or property yield.

The ACS burden and vacancy measures require especially careful interpretation. Rent burden describes survey-reported renter households in the matched ZCTA, not the affordability of a new lease, and vacancy does not prove that a particular property is available or suitable. The reported ACS renter-total, burden, and gross-rent estimates also carry survey margins of error. Meanwhile, the occupied-home gross-rent median can differ from a current Zillow asking-rent index because of resident tenure, included utilities, rental-type mix, and timing. HUD standards add a useful local bedroom ladder but do not supply market rent comparables. Read together, the sources identify a gap between current asking-rent conditions and older occupied-household outcomes; they cannot identify its cause or translate it into a lease outcome for any individual home.

Several limits remain material for property-level use. ZORI is an index rather than a live listing feed, the bedroom ladder is modelled rather than observed, and Redfin’s ZIP resale statistics are aggregates rather than rental comparables or property economics. A property-level review should verify advertised bedroom count, current asking price, lease start date, utility responsibilities, concessions, furnished status, and actual availability. For any sale-side comparison, it should also verify property type, condition, lot or unit characteristics, list history, closing timing, and whether the relevant sale resembles the subject property. The historical measures are backward-looking and the resale block is a dated observation, so neither establishes a forecast. The unresolved question is whether a specific listing’s terms and physical attributes align with these area-level screens.

Decision signals

What deserves a closer property-level check

Current asking rent exceeds the occupied-home gross-rent benchmark

ZIP 92104’s Zillow asking-rent index is materially above the matched ACS median gross-rent measure. That difference is decision-relevant, but it is not a direct rent-comp comparison: Zillow tracks a typical observed asking-rent index, while ACS summarizes occupied renter homes over five years and includes selected utilities. The gap should be interpreted as a source-and-population contrast.

Recent rent movement is positive but markedly slower than the long path

The one-year same-month change is below both the three-year and five-year annualized changes. Low measured variability, limited drawdown, complete historical coverage, and a strong stability discovery rank support confidence that the series has been comparatively calm. However, the current near-flat reading breaks from the stronger long-run growth pace and should remain backward-looking.

Bedroom figures are a HUD-scaled model, not measured rents

The studio-through-four-bedroom estimates allocate the ZIP asking-rent index using the local HUD bedroom ladder. They provide a transparent size-based screen where direct bedroom rent observations are absent. Because HUD FMR/SAFMR is an administrative standard rather than asking rent, the resulting figures must be treated as modelled estimates and never as observed rents for available units.

Resale conditions create a cross-market tension

Redfin’s direct ZIP resale data show a year-over-year decline in median sold price alongside a measurable volume of sales, moderate marketing time, and supply above the metro context figure. Those for-sale signals sit uneasily beside a rent index that remains positive but barely growing. The annualized-rent-to-sold-price figure is only a screening ratio across different sources, not an ownership return measure.

  • The Zillow asking-rent index, ACS gross-rent median, and HUD bedroom standards describe different populations, timing windows, and purposes, so apparent dollar gaps cannot be treated as direct market-rent spreads for a particular apartment.
  • The matched Census ZCTA is a statistical area rather than a USPS delivery ZIP, meaning survey estimates may not align perfectly with every address, listing boundary, or delivery ZIP associated with 92104.
  • Rent-burden and vacancy figures are area-level ACS survey measures with uncertainty; neither establishes that a specific household is burdened or that a particular vacant home is currently rentable.
  • Redfin resale statistics cover for-sale transactions in a rolling ZIP observation, not rental deals. Sold-price, inventory, and marketing-time signals therefore cannot establish rental comparables or unit-level property economics.
Direct ZIP resale evidence

For-sale liquidity inside ZIP 92104

Redfin reports these as a rolling three-month ZIP observation through 2026-06-30. They describe the for-sale market, not rental vacancy or the rent of a particular property.

Median sale price$914,793-6.7% year over year
Homes sold76rolling three-month observation
Median days on market20 daysfor-sale listing absorption
Months of supply3.6resale inventory relative to sales pace

Activity and available supply

Direct ZIP counts remain separate because each describes a different stage of the resale funnel.

Direct resale activity for ZIP 92104Active listings198Inventory90Pending sales92Homes sold76

Counter-signals before underwriting

A price alone does not reveal how quickly buyers are absorbing available homes.

Inventory direction

90 observed inventory · +20.4% year over year.

Price realization

100.0% average sale-to-list ratio · 35.2% sold above original list.

Early absorption

40.1% went off market within two weeks; compare this with 20 median days on market.

Measurement boundary

Small ZIP samples can move sharply. This rolling period smooths monthly noise but does not replace current address-level sale and rent comparables.

Redfin Data Center · updated 2026-07-03 · exact five-digit ZIP key. Implausible source values are withheld as n/a rather than repaired or inherited from a broader geography.

Wider market evidence

Listing and rental liquidity around the ZIP

These measures are not ZIP observations. They are labelled county or metro context so they can challenge the local story without being copied into it.

San Diego County listing conditions

5,739 active Realtor.com listings · 43 median days on market · 17.9% price-reduced share · 2026-06.

San Diego-Chula Vista-Carlsbad, CA resale supply

2.6 months of supply · 24 median days on market · 31.5% listings with price drops · Redfin 2026-05-01.

Apartment List metro liquidity

6.6% reported apartment vacancy · 29 days on market. These are direct metro observations and do not describe a particular ZIP unit.

Property-level next step

Compare live same-bedroom listings, concessions, utilities, condition and days listed inside ZIP 92104. The report frames the market; it does not replace a rent roll, lease review or address-level comparable set.

Questions this report can answer

Scope-aware answers

Why is the current Zillow rent higher than the ACS median gross rent?

The measures use different evidence universes. Zillow ZORI is a current typical observed asking-rent index blended across rental types. ACS median gross rent is a five-year survey estimate for occupied renter homes and includes selected utilities. Differences in timing, renter tenure, included costs, and housing mix can all be reflected in the comparison without establishing a pricing error.

Are the studio through four-bedroom figures observed market rents?

No. They are modelled monthly estimates generated by scaling the ZIP Zillow asking-rent index with the local HUD bedroom ladder. HUD FMR/SAFMR is an administrative bedroom-specific standard, not an asking-rent survey. The model is useful for a consistent size screen, but it does not measure the rent of a listed or leased unit.

What does the rent history say about confidence in the current reading?

The history indicates a relatively stable index path, with low annualized monthly-return variability, a limited historical drawdown, and complete coverage over the available observations. That reduces concern that the current snapshot is simply part of a highly erratic series. Still, one-year growth is slower than the three-year and five-year measures, so the current level should not be treated as a forecast.

How should the Redfin rent-to-price screening ratio be used?

It should be read only as annualized ZIP ZORI divided by Redfin’s median sold price, combining two different sources and market universes. It can flag the relationship between an area-level asking-rent index and resale pricing, but it excludes operating costs, financing, taxes, property condition, and lease details. It is not a cap rate, property yield, or expected return.