Cities / Georgia / Douglas County / Douglasville
Douglasville cityscape
City housing brief · Incorporated place

Douglasville, GA

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield7.5%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$306k
▼ 2.7% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,905
▲ 1.1% year over year
Zillow ZORI · 2026-06
Entry affordability
3.9x
home value ÷ household income
Zillow + Census ACS
Population
37,536
▲ 13.6% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Douglasville’s Zillow ZHVI typical city home value is $306,359, versus Zillow ZORI typical observed market rent of $1,905 monthly. That implies a 7.5% gross yield before every operating cost. City ZHVI fell 2.7% over the year while ZORI rose 1.1%, improving the yield arithmetic but not proving net income. The city price-to-income measure is 3.9x; annualized ZORI is 28.9% of median household income. These affordability gauges describe neither a specific household nor property.

02Housing stock

Douglasville has 15,356 housing units. Renters occupy 51.7% of occupied units, while the citywide housing vacancy rate is 8.2%; neither indicates lease-up speed for a particular rental. Single-family structures are 63.2% of units and large multifamily structures are 12.6%, making property type important. ACS reports a $359,200 median value for surveyed owner-occupied housing and $1,582 median gross rent for surveyed renter-occupied housing, including selected utilities. These ACS measures differ in concept and period from Zillow’s typical value and observed market rent and should not be averaged.

03City depth

ACS reports its city rent-burden measure for 51.9% of renter households, an affordability constraint. For-rent units are 38.4% of vacant units; for-sale, seasonal and other reasons mean total vacancy is not available rental inventory. Population increased 13.6% between overlapping ACS vintages, but the change is not annualized and may reflect boundary changes. Median household income is $79,107, poverty is 10.7%, and unemployment is 6.0%. These facts describe demand and labor constraints but cannot establish applicant quality, attainable rent, absorption, property condition or investable inventory.

04Wider context

At county scope, Douglas County listings have a median 57 days on market, and 22.0% show price reductions; those are county selling conditions, not Douglasville results. At county scope, Douglas County’s FHFA index fell 2.0% over the year, which cannot substitute for city ZHVI. The Atlanta metro recorded 0.2% job growth and 3.7 months of supply, providing metro labor-demand and resale-supply context without measuring the city. The national Freddie Mac mortgage rate is 6.58%, a national financing benchmark rather than a property quote.

05Limits & next checks

Main limitation: citywide indicators are not a property’s cash flow; the headline yield excludes taxes, insurance, repairs, capital spending, management, vacancy, utilities, association charges and financing. For a specific home, verify purchase price, lease terms, utility responsibility, condition, near-term capital needs, title, zoning and rental restrictions. Obtain parcel-level tax and insurance quotes, inspect hazard exposure, and test downtime, management costs and financing. Confirm property-level comparable leases and sales rather than treating city, county, metro or national aggregates as substitutes.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +20.0%ZORI +21.2%
12911295202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
51.7%RENTER
Owner occupied48.3%
Renter occupied51.7%
Vacant units8.2%

Median structure year 2001

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$306.4K$1.9K
ACS occupied housing$359.2K$1.6K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$79k

Annual ACS household measure.

Rent-to-income screen28.9%

Annual ZORI divided by ACS median income.

ACS rent burden51.9%

Renters paying at least 30% of household income toward gross rent.

Average household size2.59

People per occupied housing unit.

Single-family stock63.2%

Detached and attached one-unit structures.

Large multifamily stock12.6%

Housing in structures with 20 or more units.

Vacant and for rent38.4%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment6.0%

Share of the civilian labor force.

Poverty10.7%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Douglasville, GALawrenceville, GAGainesville, GAMyrtle Beach, SC
Typical home valueZillow ZHVIDouglasville$306.4KLawrenceville$383.9KGainesville$376.2KMyrtle Beach$323.5KObserved market rentZillow ZORI / monthDouglasville$1.9KLawrenceville$1.9KGainesville$1.6KMyrtle Beach$1.7KGross yieldZORI × 12 ÷ ZHVIDouglasville7.5%Lawrenceville5.9%Gainesville5.2%Myrtle Beach6.2%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same metro01

Lawrenceville, GA

Compared with Douglasville, typical home value is $78k higher, monthly rent is $24 lower, and gross yield is 1.6 percentage points lower.

Rent burden 30%+
62.0%
Renter share
53.0%
One-unit stock
61.6%
20+ unit stock
13.0%
Same state02

Gainesville, GA

Compared with Douglasville, typical home value is $70k higher, monthly rent is $270 lower, and gross yield is 2.2 percentage points lower.

Rent burden 30%+
58.4%
Renter share
60.8%
One-unit stock
47.5%
20+ unit stock
14.0%
Closest data profile03

Myrtle Beach, SC

Compared with Douglasville, typical home value is $17k higher, monthly rent is $229 lower, and gross yield is 1.2 percentage points lower.

Rent burden 30%+
59.4%
Renter share
39.5%
One-unit stock
46.5%
20+ unit stock
20.8%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$304.7K$304.7K$306.4KObserved market rent$1.8K$1.8K$1.9K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
710
Listing DOM
57 days
FHFA one-year
▼ 2.0%
Net migration
373
Investor share
7.1%
Effective property tax
0.74%
Top hazard
inland flooding
Expected loss ratio
0.09%
METRO LAYER

Atlanta, GA

Open metro analysis →
Job growth▲ 0.2%12m to 2026-06
Permitted units35,8662026 YTD through M06
Permits / 1,0005.7broader metro population
Months of supply3.72026-05-01
Median DOM43 daysRedfin metro tracker
Price drops32.6%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The citywide gross yield excludes all operating and financing costs, so it is not a net return.

  2. 02

    City vacancy and renter share describe the housing stock but do not prove that a particular rental will lease quickly.

  3. 03

    Douglas County county measures, Atlanta metro measures and national financing measures use different scopes and denominators; blending them with city figures can misstate local economics.

Questions answered

Quick reading guide

What does the headline gross yield represent?

It annualizes city Zillow ZORI and divides it by city Zillow ZHVI before every operating and financing cost.

Does ACS median gross rent validate an attainable property rent?

No. ACS surveys occupied housing and includes selected utilities, while Zillow ZORI measures typical observed market rent and differs in concept and period.

How should the wider-market evidence be used?

Douglas County county measures, Atlanta metro measures and the national rate provide context with different geographies and denominators; none directly measures Douglasville or a specific property.

Sources and geography

What belongs to this city page

Census recognizes this as Douglasville city. The place intersects Douglas County.