Cities / Oklahoma / Comanche County / Lawton
Lawton cityscape
City housing brief · Incorporated place

Lawton, OK

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield9.2%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$142k
▲ 5.6% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,086
▲ 6.0% year over year
Zillow ZORI · 2026-06
Entry affordability
2.6x
home value ÷ household income
Zillow + Census ACS
Population
90,595
▼ 3.6% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Lawton’s Zillow ZHVI typical home value is $142,204, and Zillow ZORI typical observed market rent is $1,086 monthly. They imply a 9.16% gross yield before every operating cost, not a net return. ZHVI equals 2.61x the ACS median household income, while annual ZORI equals 23.94% of that income. ZHVI increased 5.64% year over year and ZORI increased 6.03%, but those changes do not forecast future prices or rents. This supports initial affordability and revenue screening, not a purchase conclusion.

02Housing stock

Citywide, renters occupy 55.22% of occupied units, while 16.02% of all housing units are vacant. These are housing-stock and tenure context, not evidence that a particular rental will lease quickly. The ACS median owner-reported home value is $142,100, and median gross rent is $967, including selected utilities. Those surveyed occupied-housing measures differ in concept and period from Zillow ZHVI and ZORI and must not be averaged together. Their survey medians should inform context, not substitute for a target property’s price or rent.

03City depth

Single-family units are 73.47% of city stock and large multifamily units 4.89%; these ACS structure shares do not measure available investment inventory. Among city renters, 43.60% are rent-burdened, limiting room for higher housing costs. Of vacant city units, 22.19% are classified for rent; other recorded reasons include sale and seasonal use. Population is 90,595, down 3.64% between overlapping ACS vintages; the comparison is not annualized and may reflect boundary changes. Median household income is $54,433, the poverty rate is 21.12%, and unemployment is 8.11%. Poverty and unemployment are descriptive demand constraints, not causal claims, and none of these citywide facts proves property-level lease-up.

04Wider context

At the county scope, Comanche County listings had a median 60 days on market, and 13.17% were price-reduced; this is negotiation context, not city-level liquidity. At the metro scope, the Lawton, OK metro had 3.8 months of supply while metro jobs declined 1.46% year over year; neither measure establishes demand for a Lawton property. At the national scope, the Freddie Mac mortgage rate was 6.58%, a national financing input rather than a city housing measure.

05Limits & next checks

Underwriting remains limited by citywide typicals and survey medians, differing periods and definitions, overlapping population vintages, and no property-level expenses or condition. Verify the target’s price, achievable contract rent, tenant-paid utilities, taxes, insurance, hazard exposure, financing, management fees, maintenance, capital needs, and vacancy and turnover assumptions. Compare the unit with genuinely comparable leases and sales, then reconcile inspection findings and legal restrictions before calculating net cash flow.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +29.1%ZORI +39.9%
14011795202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
55.2%RENTER
Owner occupied44.8%
Renter occupied55.2%
Vacant units16.0%

Median structure year 1973

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$142.2K$1.1K
ACS occupied housing$142.1K$967
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$54k

Annual ACS household measure.

Rent-to-income screen23.9%

Annual ZORI divided by ACS median income.

ACS rent burden43.6%

Renters paying at least 30% of household income toward gross rent.

Average household size2.43

People per occupied housing unit.

Single-family stock73.5%

Detached and attached one-unit structures.

Large multifamily stock4.9%

Housing in structures with 20 or more units.

Vacant and for rent22.2%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment8.1%

Share of the civilian labor force.

Poverty21.1%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Lawton, OKNorman, OKEdmond, OKPeoria, IL
Typical home valueZillow ZHVILawton$142.2KNorman$265.8KEdmond$358.4KPeoria$137.4KObserved market rentZillow ZORI / monthLawton$1.1KNorman$1.4KEdmond$1.7KPeoria$1.2KGross yieldZORI × 12 ÷ ZHVILawton9.2%Norman6.2%Edmond5.7%Peoria10.8%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Norman, OK

Compared with Lawton, typical home value is $124k higher, monthly rent is $297 higher, and gross yield is 2.9 percentage points lower.

Rent burden 30%+
50.7%
Renter share
46.7%
One-unit stock
66.1%
20+ unit stock
7.9%
Same state02

Edmond, OK

Compared with Lawton, typical home value is $216k higher, monthly rent is $616 higher, and gross yield is 3.5 percentage points lower.

Rent burden 30%+
52.1%
Renter share
29.7%
One-unit stock
82.5%
20+ unit stock
5.0%
Closest data profile03

Peoria, IL

Compared with Lawton, typical home value is $5k lower, monthly rent is $150 higher, and gross yield is 1.6 percentage points higher.

Rent burden 30%+
50.0%
Renter share
42.5%
One-unit stock
68.0%
20+ unit stock
11.1%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$156.8K$156.8K$142.2KObserved market rent$1.1K$1.1K$1.1K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
429
Listing DOM
60 days
FHFA one-year
▲ 3.0%
Net migration
-304
Investor share
18.9%
Effective property tax
0.89%
Top hazard
inland flooding
Expected loss ratio
0.17%
METRO LAYER

Lawton, OK

Open metro analysis →
Job growth▼ 1.5%12m to 2026-06
Permitted units2062026 YTD through M06
Permits / 1,0001.6broader metro population
Months of supply3.82026-05-01
Median DOM62 daysRedfin metro tracker
Price drops19.3%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The city ACS vacancy rate is 16.02%, while 22.19% of vacant city units are for rent; neither measure shows whether a specific competing unit is available.

  2. 02

    The city poverty rate is 21.12% and unemployment is 8.11%; these are descriptive demand constraints, not causal evidence.

  3. 03

    At the county scope, Comanche County’s property-tax rate is 0.89%, while the national mortgage rate is 6.58%; neither substitutes for the target’s actual tax bill or financing terms.

Questions answered

Quick reading guide

What does the 9.16% city gross yield represent?

It is annualized Zillow ZORI divided by Zillow ZHVI for Lawton city, before every operating cost; it is not net cash flow.

Can the city vacancy and renter figures predict lease-up?

No. The citywide 16.02% vacancy rate and 55.22% renter share describe housing stock and tenure, not a specific rental’s availability, condition, price, or leasing speed.

How should broader conditions enter financing and sale assumptions?

Use Comanche County’s county median days on market of 60 only as county listing context, the Lawton, OK metro months supply of 3.8 only as metro context, and the 6.58% national mortgage rate only as a national financing input.

Sources and geography

What belongs to this city page

Census recognizes this as Lawton city. The place intersects Comanche County.