Cities / North Carolina / Rowan County / Salisbury
Salisbury cityscape
City housing brief · Incorporated place

Salisbury, NC

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield5.1%ZORI × 12 ÷ ZHVI · before costs
Direct city rent answer

What does rent cost in Salisbury, NC?

The latest city-level Zillow ZORI for Salisbury is $1,206 per month in 2026-06. It measures a typical asking-rent market across rental types—not an arithmetic average or an address-level rent estimate.

City Zillow ZORI$1,2062026-06 · up 1.2% year over year
City ACS gross rent$1,071ACS 2024 5-year occupied-renter survey
HUD two-bedroom context$1,196Rowan County administrative standard
How to read the rent answer for Salisbury
MeasureCurrent valueGeographyMeasurement boundary
Zillow ZORI$1,206Salisbury cityTypical observed asking-rent index; not a unit quote.
Census ACS gross rent$1,071Salisbury citySurvey estimate for occupied renter homes, including specified utilities.
HUD 2BR FMR$1,196Rowan CountyAdministrative bedroom standard; wider context, never substituted as city rent.

For a property decision, match bedroom count, condition, utilities, concessions, lease timing and nearby comparable listings. Wider county and metro evidence below stays explicitly labelled.Zillow pulled 2026-07-29

City market snapshot

Four figures that frame the city

Typical home value
$286k
▲ 1.3% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,206
▲ 1.2% year over year
Zillow ZORI · 2026-06
Entry affordability
5.3x
home value ÷ household income
Zillow + Census ACS
Population
35,825
▲ 6.2% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Decision frame: Zillow’s current city ZHVI is $285,761 and its city ZORI is $1,206 per month. The implied gross yield is 5.1% before taxes, insurance, maintenance, management, financing, or vacancy. The price-to-income measure is 5.3x, while annual ZORI equals 26.9% of the city ACS median household income; these are screening ratios, not a payment estimate or a household budget.

02Housing stock

Citywide ACS housing stock contains 15,637 units, with a 10.2% vacancy rate and a 48.2% renter share among occupied units. The ACS median home value is $242,500; ACS gross rent includes selected utilities and both measures describe surveyed occupied housing, unlike Zillow’s current typical value and observed market rent. They should not be blended or averaged.

03City depth

Within the city’s renter base, 53.8% pay at least 30% of income toward rent. Of all city units, 65.0% are single-family and 5.4% are large multifamily. Of vacant city units, 278 are for rent and 300 are for sale; these ACS reasons and structure shares do not identify available investment inventory or a particular unit’s lease-up prospects. The city population is 35,825 versus 33,727 in overlapping ACS five-year vintages, a 6.2% change that should not be annualized and may reflect boundary differences. Median household income is $53,716, poverty is 26.3%, and unemployment is 5.8%; these are descriptive demand constraints, not causes of tenant outcomes.

04Wider context

Rowan County’s property-tax rate is 0.652%; this county input does not measure a Salisbury property’s assessed value or bill. In the Charlotte metro, supply was 3.7 months; this metro inventory measure does not measure city supply. The national Freddie Mac 30-year mortgage rate was 6.7%, a national financing reference rather than a city loan quote.

05Limits & next checks

Main underwriting limits are the absence of property condition, actual lease, operating-cost, insurance, financing, and title data. Before relying on the screen, verify the address’s tax bill and zoning, inspect building systems, obtain insurance and lender quotes, compare current competing rents, and model utilities, repairs, management, turnover, and property-specific vacancy. Confirm legal rent status and any required repairs before setting a separate property-level operating budget with documented property assumptions. Retain dated source documents and evidence for every material underwriting assumption through closing and ownership, as terms may change.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +28.7%ZORI +18.5%
12911295202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
48.2%RENTER
Owner occupied51.8%
Renter occupied48.2%
Vacant units10.2%

Median structure year 1976

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$285.8K$1.2K
ACS occupied housing$242.5K$1.1K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$54k

Annual ACS household measure.

Rent-to-income screen26.9%

Annual ZORI divided by ACS median income.

ACS rent burden53.8%

Renters paying at least 30% of household income toward gross rent.

Average household size2.30

People per occupied housing unit.

Single-family stock65.0%

Detached and attached one-unit structures.

Large multifamily stock5.4%

Housing in structures with 20 or more units.

Vacant and for rent17.4%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment5.8%

Share of the civilian labor force.

Poverty26.3%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Curated city comparisons

Salisbury in direct city-to-city decisions

Each comparison keeps both records inside city limits and opens only when the pair differs materially on multiple decision signals.

Browse all city comparisons →
Regional alternative

Sumter, SC vs Salisbury, NC

Carolinas regional centers of comparable population scale with material differences across entry price, yield, tenant budgets, housing form and demand risk.

gross yieldentry pricebuyer affordabilityrenter pressurehousing stocklocal demand risk
Sumter home value
$217k
Sumter gross yield
8.5%
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Salisbury, NCGastonia, NCHickory, NCGoshen, IN
Typical home valueZillow ZHVISalisbury$285.8KGastonia$280.9KHickory$300.5KGoshen$283.6KObserved market rentZillow ZORI / monthSalisbury$1.2KGastonia$1.5KHickory$1.5KGoshen$1KGross yieldZORI × 12 ÷ ZHVISalisbury5.1%Gastonia6.5%Hickory5.8%Goshen4.4%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same metro01

Gastonia, NC

Compared with Salisbury, typical home value is $5k lower, monthly rent is $317 higher, and gross yield is 1.4 percentage points higher.

Rent burden 30%+
54.3%
Renter share
45.8%
One-unit stock
71.4%
20+ unit stock
4.2%
Same state02

Hickory, NC

Compared with Salisbury, typical home value is $15k higher, monthly rent is $256 higher, and gross yield is 0.8 percentage points higher.

Rent burden 30%+
40.3%
Renter share
45.0%
One-unit stock
58.8%
20+ unit stock
8.4%
Closest data profile03

Goshen, IN

Compared with Salisbury, typical home value is $2k lower, monthly rent is $177 lower, and gross yield is 0.7 percentage points lower.

Rent burden 30%+
49.5%
Renter share
38.5%
One-unit stock
65.4%
20+ unit stock
6.3%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$281.8K$281.8K$285.8KObserved market rent$1.3K$1.3K$1.2K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
Same Zillow index families

City limits versus the linked metro

SalisburyMetro
Observed market rentMetro $1.8KCity $1.2K · -31.1%Typical home valueMetro $390.9KCity $285.8K · -26.9%Gross yieldMetro 5.4%City 5.1% · -5.7%
Zillow ZORI and ZHVI use the same release month at both boundaries. Gross yield is rent × 12 ÷ home value; the metro contains the city and is context, not a substitute.

Search all direct city–metro gaps in the interactive atlas.

COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
537
Listing DOM
57 days
FHFA one-year
▲ 4.1%
Net migration
577
Investor share
5.9%
Effective property tax
0.65%
Top hazard
inland flooding
Expected loss ratio
0.12%
METRO LAYER

Charlotte, NC

Open metro analysis →
Job growth▲ 1.1%12m to 2026-06
Permitted units21,8462026 YTD through M06
Permits / 1,0007.9broader metro population
Months of supply3.72026-05-01
Median DOM53 daysRedfin metro tracker
Price drops31.6%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The city’s 10.2% vacancy rate and 278 vacant-for-rent units are citywide context -> they cannot establish absorption or lease-up for a subject property.

  2. 02

    City poverty of 26.3% and unemployment of 5.8% are descriptive demand constraints, not tenant-performance predictions.

  3. 03

    The national 30-year mortgage rate of 6.7% is a national benchmark; a property-specific loan quote may differ.

Questions answered

Quick reading guide

How should the city’s 5.1% gross yield be read?

It uses city Zillow ZORI of $1,206 against city ZHVI of $285,761 and excludes operating costs, vacancy, taxes, insurance, and financing.

Can Rowan County tax data be used as Salisbury’s tax bill?

No. The 0.652% Rowan County property-tax rate is county context; the subject property’s assessed value and bill require separate verification.

What financing reference is in the record?

The national Freddie Mac 30-year mortgage rate is 6.7%; this national rate is not a property-specific borrowing quote.

Sources and geography

What belongs to this city page

Census recognizes this as Salisbury city. The place intersects Rowan County.