Cities / Texas / Spans 3 counties / San Marcos
RentMarker city housing analysis
City housing brief · Incorporated place

San Marcos, TX

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield5.4%ZORI × 12 ÷ ZHVI · before costs
Direct city rent answer

What does rent cost in San Marcos, TX?

The latest city-level Zillow ZORI for San Marcos is $1,408 per month in 2026-06. It measures a typical asking-rent market across rental types—not an arithmetic average or an address-level rent estimate.

City Zillow ZORI$1,4082026-06 · down 2.2% year over year
City ACS gross rent$1,322ACS 2024 5-year occupied-renter survey
HUD two-bedroom contextn/aCity intersects 3 counties; no county selected
How to read the rent answer for San Marcos
MeasureCurrent valueGeographyMeasurement boundary
Zillow ZORI$1,408San Marcos cityTypical observed asking-rent index; not a unit quote.
Census ACS gross rent$1,322San Marcos citySurvey estimate for occupied renter homes, including specified utilities.
HUD 2BR FMRn/aNo single countyAdministrative bedroom standard; wider context, never substituted as city rent.

For a property decision, match bedroom count, condition, utilities, concessions, lease timing and nearby comparable listings. Wider county and metro evidence below stays explicitly labelled.Zillow pulled 2026-07-29

City market snapshot

Four figures that frame the city

Typical home value
$311k
▼ 4.1% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,408
▼ 2.2% year over year
Zillow ZORI · 2026-06
Entry affordability
6.1x
home value ÷ household income
Zillow + Census ACS
Population
70,897
▲ 12.1% between ACS vintages
ACS 2024 5-year
Current measured evidence

Use the source-dated charts while the narrative is refreshed

The city facts below remain available because they are generated directly from the current public records. The written interpretation will return only after it matches the same evidence set.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI −1.4%ZORI +7.9%
12511095202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
69.2%RENTER
Owner occupied30.8%
Renter occupied69.2%
Vacant units7.7%

Median structure year 2001

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$310.9K$1.4K
ACS occupied housing$310.4K$1.3K
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct local rental evidence

Recent leases and rental-market liquidity in San Marcos, TX

These Apartment List observations match the exact city Census code 4865600. They are kept separate from Zillow asking rent, Census occupied-home rent and wider metro measures.

Direct recent-lease rent history

Monthly overall-rent index; missing observations are not filled from another geography.

$1,316$1,179$1,0422021-082026-07
Recent-lease rent$1,0562026-07 · -7.5% year over year
Rental vacancy7.7%2026-07 · +0.8 percentage points year over year
Time on marketn/an/a
Direct city depth

Households and housing form behind the medians

Median household income$51k

Annual ACS household measure.

Rent-to-income screen33.0%

Annual ZORI divided by ACS median income.

ACS rent burden66.5%

Renters paying at least 30% of household income toward gross rent.

Average household size2.28

People per occupied housing unit.

Single-family stock39.6%

Detached and attached one-unit structures.

Large multifamily stock27.1%

Housing in structures with 20 or more units.

Vacant and for rent44.3%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment5.2%

Share of the civilian labor force.

Poverty26.9%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

San Marcos, TXGeorgetown, TXSpring, TXWest Des Moines, IA
Typical home valueZillow ZHVISan Marcos$310.9KGeorgetown$427.6KSpring$368.2KWest Des Moines$326.6KObserved market rentZillow ZORI / monthSan Marcos$1.4KGeorgetown$1.6KSpring$1.8KWest Des Moines$1.4KGross yieldZORI × 12 ÷ ZHVISan Marcos5.4%Georgetown4.6%Spring5.7%West Des Moines5.0%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same metro01

Georgetown, TX

Compared with San Marcos, typical home value is $117k higher, monthly rent is $235 higher, and gross yield is 0.8 percentage points lower.

Rent burden 30%+
56.4%
Renter share
30.5%
One-unit stock
77.1%
20+ unit stock
10.0%
Same state02

Spring, TX

Compared with San Marcos, typical home value is $57k higher, monthly rent is $342 higher, and gross yield is 0.3 percentage points higher.

Rent burden 30%+
39.1%
Renter share
25.6%
One-unit stock
88.3%
20+ unit stock
4.4%
Closest data profile03

West Des Moines, IA

Compared with San Marcos, typical home value is $16k higher, monthly rent is $40 lower, and gross yield is 0.4 percentage points lower.

Rent burden 30%+
42.8%
Renter share
42.6%
One-unit stock
57.6%
20+ unit stock
21.9%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$288.5K$373.1K$310.9KObserved market rent$1.6K$1.7K$1.4K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
Same Zillow index families

City limits versus the linked metro

San MarcosMetro
Observed market rentMetro $1.7KCity $1.4K · -14.8%Typical home valueMetro $426.9KCity $310.9K · -27.2%Gross yieldMetro 4.7%City 5.4% · +16.9%
Zillow ZORI and ZHVI use the same release month at both boundaries. Gross yield is rent × 12 ÷ home value; the metro contains the city and is context, not a substitute.

Search all direct city–metro gaps in the interactive atlas.

COUNTY LAYER

All 3 intersecting counties

Rows stay separate; no unweighted county average is presented as a city fact.

2026-06
Active listings
n/a
Listing DOM
n/a
FHFA one-year
▼ 2.4%
Net migration
687
Investor share
10.9%
Effective property tax
1.34%
Top hazard
inland flooding
Expected loss ratio
0.13%
2026-06
Active listings
1,303
Listing DOM
62 days
FHFA one-year
▼ 1.7%
Net migration
1,948
Investor share
6.8%
Effective property tax
1.43%
Top hazard
inland flooding
Expected loss ratio
0.16%
2026-06
Active listings
1,660
Listing DOM
64 days
FHFA one-year
▼ 0.1%
Net migration
3,311
Investor share
11.5%
Effective property tax
1.66%
Top hazard
inland flooding
Expected loss ratio
0.13%
METRO LAYER

Austin, TX

Open metro analysis →
Job growth▲ 1.4%12m to 2026-06
Permitted units21,0122026 YTD through M06
Permits / 1,0008.7broader metro population
Months of supply5.22026-05-01
Median DOM58 daysRedfin metro tracker
Price drops35.8%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
Sources and geography

What belongs to this city page

Census recognizes this as San Marcos city. The place intersects 3 counties (Caldwell County, Guadalupe County, Hays County); population and ACS measures are place-wide.