Counties / Wisconsin / Brown County

Brown County, WI

FIPS 55009 · population 270,892 · part of Green Bay, WI

$360k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$360k
▲ 5.0% year over year
Zillow ZHVI · direct
Median asking rent
$1,159
▲ 2.4% year over year
Zillow ZORI · direct
Gross yield
3.9%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,164
market rent is 1.00x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+66.1%not annualized · through 2025
0%ZILLOW ZHVI2026-06+5.0%FHFA HPI2025+6.6%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$266k
Surveyed gross rent$1,031
Rent burden 30%+40.9%
Median year built1981
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
4.0%vacant
115,493estimated housing units
Occupied tenure34.0% renter
owner 66.0%renter 34.0%
Structure mix70.2% single-family
Single-family 70.2%20+ units 7.0%Mobile home 1.4%Other 21.3%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs160,287▲ 1.6% from the prior annual release
Covered establishments7,814annual average reporting locations
Average weekly wage$1,275▲ 4.7% from the prior annual release
Largest private supersectorTrade, transportation, and utilities21.8% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+1.6%WEEKLY WAGE+4.7%Trade, transportation, and utilities21.8%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Brown County’s tension is a higher-priced asset with a modest gross-rent return, supported by workplace employment and migration evidence but exposed to inland flood and carrying costs. Cash-flow underwriters should be cautious until parcel flood, insurance, and operating costs are known; price-focused buyers should test whether rent supports the basis. County figures screen conditions but cannot establish submarket or property performance.

02Housing economics

At Zillow’s county 2026-06 observation, median home value was $359,659, with 5% annual growth, while median asking rent was $1,159 monthly. The supplied 3.87% gross yield uses annual market rent before costs, so it is not net cash flow. HUD’s two-bedroom FMR was $1,164 monthly, a payment standard rather than evidence of asking rent. The effective property-tax rate was 1.38%, a carrying-cost line item against that yield. FHFA’s 2025 repeat-transaction HPI rose 6.64% annually; it corroborates direction, but is neither a home value nor the same vintage or method as Zillow.

03Demand & competition

County workplace QCEW annual-average covered employment was 160,287, up 1.55%. Trade, transportation, and utilities was the largest disclosed private supersector, representing 21.83% of private covered employment; this does not describe the whole county economy or resident employment. Tax-return data show positive net migration and higher average AGI among entering moving households than exiting households. Investor participation was 8.64% of 2,872 purchase mortgages to non-occupants, showing a defined competitor segment but not its bidding behavior.

04Risk & next checks

Inland flood is the dominant hazard, and modeled climate loss equals 0.09% of building value per year. That is not a dollar loss or a parcel forecast; flood zone, insurance premium, deductible, and mitigation data are absent. Realtor.com MLS listing price, active listings, days on market, price-reduced share, and pending ratio are not published, preventing assessment of visible supply, marketing time, and seller concessions. Achieved rents, vacancy, repairs, capital needs, and financing are also absent, so the gross yield cannot become a property-level net-income conclusion.

Cities & communities

Where people live within Brown County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Green Bay city106.3KDe Pere city25.3KHoward village*21.1KAshwaubenon village17.3KBellevue village16.4KAllouez village14KSuamico village13KHobart village10.6K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

13 Census places

Population
  1. 01
    Green Bay cityIncorporated place
    106,253
  2. 02
    De Pere cityIncorporated place
    25,301
  3. 03
    Howard villageIncorporated place · spans 2 counties
    21,087
  4. 04
    Ashwaubenon villageIncorporated place
    17,314
  5. 05
    Bellevue villageIncorporated place
    16,442
  6. 06
    Allouez villageIncorporated place
    13,975
  7. 07
    Suamico villageIncorporated place
    12,985
  8. 08
    Hobart villageIncorporated place
    10,610
  9. 09
    Pulaski villageIncorporated place · spans 3 counties
    4,006
  10. 10
    Wrightstown villageIncorporated place · spans 2 counties
    3,322
  11. 11
    Denmark villageIncorporated place
    2,558
  12. 12
    Greenleaf CDPCensus-designated place
    865
Show 1 more places
  1. 13
    Dyckesville CDPCensus-designated place · spans 2 counties
    391

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.088% of building value expected lost per year

Effective property tax1.38%

$3,663 median annual bill

02
DemandIRS SOI household flows
Net migration+160

5,782 in · 5,622 out

Arriving vs leaving income+$5,319

$70,368 arriving · $65,049 leaving

03
CompetitionHMDA financed purchases
Purchases by investors8.6%

248 of 2,872 mortgages

investorother financed
Same metro

The other counties in Green Bay, WI

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Brown County270,892$360k$1,1593.9%inland flooding
Oconto County39,589$315kn/an/ainland flooding
Kewaunee County20,664$326kn/an/ainland flooding
Bear case

What can break the county thesis

  1. Parcel-level flood exposure, insurance premiums, and mitigation needs may be materially different from the county model.
  2. Achieved rent and property operating costs may make the reported gross yield unrepresentative of net income.
  3. Unpublished Realtor.com listing metrics prevent testing current visible supply, marketing time, and seller concessions.
Underwriting questions

Before pricing a property

Is the published market rent the same measure as HUD FMR?

No. The published rent is median monthly asking rent, while the HUD two-bedroom FMR is a payment standard rather than an asking-rent estimate.

Does QCEW establish resident employment conditions?

No. It measures annual average covered jobs at workplaces located in the county.

Can current MLS supply and seller concessions be assessed from this record?

No. Realtor.com active-listing, days-on-market, price-reduction, pending-ratio, and listing-price figures are not published.