Green Bay, WI
Green Bay merits investigation by buyers prioritizing tenant affordability and a small recorded climate-loss ratio; buyers requiring a high going-in cash yield should avoid it at current pricing.
Why this market scores where it does
Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.
Green Bay merits investigation by buyers prioritizing tenant affordability and a small recorded climate-loss ratio; buyers requiring a high going-in cash yield should avoid it at current pricing. A $350,524 median value against $1,162 monthly asking rent produces a 3.98% gross yield before expenses and financing.
Demand signals are positive but restrained: CES employment grew 0.35% and asking rent rose 2.64%, while rent equals 17.58% of median income. Tenants appear to have payment headroom, but the labor signal does not justify assuming strong demand growth.
Supply signals are mixed: 3.0 months of inventory suggests limited listings, yet permitting runs at 6.52 units per thousand residents and 54.9% falls in the record's larger-building category. Inland flood remains the dominant hazard despite a 0.0889% recorded annual climate-loss ratio, requiring property-level review.
Frequently Asked Investor Questions
What are the migration and mover-income signals?
What do current resale conditions show?
What climate issue needs property-level diligence?
Investor Quick Takeaways
Computed from the current Zillow rent and home-value medians.
Zillow ZORI rent growth trend over trailing 12 months.
Originated investment purchase share (CFPB HMDA).
Annualized loss ratio evaluated for flood & hurricane risk.
Test the market, then test the deal
Keep Green Bay as the starting point or move into a more specific property and rent check.
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
What each component measures
Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.
| Signal | Score | Weight | Points |
|---|---|---|---|
| Job growth | 62 | 30% | 18.60 |
| Rent trend | 37 | 25% | 9.25 |
| Affordability | 92 | 15% | 13.80 |
| Supply pressure | 34 | 15% | 5.10 |
| Climate risk | 92 | 15% | 13.80 |
| Published score | 61 | ||
Job: CES employment growth of 0.35% -> labor-market momentum is positive but does not support an aggressive demand assumption.
Rent: Asking-rent growth of 2.64% and a 3.98% gross yield -> rents are rising, but the going-in return remains limited before costs.
Affordability: Rent at 17.58% of median income and a 4.42 price-to-income ratio -> renter burden appears manageable, while purchase pricing remains a material income multiple.
Supply: 3.0 months of supply alongside 2,160 permits, 6.52 per thousand residents, and 54.9% in the larger-building category -> review both acquisition competition and the localized rental pipeline.
Climate: A 0.0889% annual loss ratio with inland flood as the dominant hazard -> the aggregate loss figure should not replace parcel-level flood review.
What this market costs and what it earns
Every derived ratio below recomputes from the same source record used by the article and score.
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- The 3.98% gross yield is measured before operating costs and financing, so net cash flow may be limited.
- CES employment growth of 0.35% and asking-rent growth of 2.64% provide limited evidence of strong demand momentum.
- The permitted pipeline totals 2,160 units, or 6.52 per thousand residents, with 54.9% in the larger-building category, warranting scrutiny as a potential source of rental competition.
Move from the metro average to local evidence
County pages carry tax, migration, listing and hazard records. City pages appear only where direct city price, rent and Census evidence pass the publication gate.
Metros that behave like Green Bay
Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.
| Metro | Score | Price | Rent | Yield | Job Growth |
|---|---|---|---|---|---|
| Green Bay, WI (Target) | 61 | $351k | $1,162 | 4.0% | ▲ 0.4% |
| Sioux Falls, SD | 63 | $344k | $1,310 | 4.6% | ▲ 0.3% |
| Spokane, WA | 49 | $425k | $1,547 | 4.4% | ▲ 0.1% |
| Idaho Falls, ID | 38 | $413k | $1,414 | 4.1% | ▼ 0.1% |
| La Crosse, WI | 66 | $337k | $1,160 | 4.1% | ▲ 0.2% |
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income | direct | ACS 2024 5-year | 2026-07-26 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2025 vs 2024 | 2026-07-31 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI 2025 | 2026-07-28 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-23 | 2026-07-27 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-07-27 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-07-26 |