Counties / Florida / Collier County

Collier County, FL

FIPS 12021 · population 398,291 · part of Naples, FL

$556k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$556k
▼ 4.6% year over year
Zillow ZHVI · direct
Median asking rent
$2,675
▲ 0.2% year over year
Zillow ZORI · direct
Gross yield
5.8%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,986
market rent is 1.35x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+67.7%not annualized · through 2025
0%ZILLOW ZHVI2026-06−4.6%FHFA HPI2025−2.5%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$541k
Surveyed gross rent$1,862
Rent burden 30%+63.3%
Median year built1996
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
30.7%vacant
239,406estimated housing units
Occupied tenure23.4% renter
owner 76.6%renter 23.4%
Structure mix49.9% single-family
Single-family 49.9%20+ units 18.0%Mobile home 4.4%Other 27.7%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs172,372▲ 0.3% from the prior annual release
Covered establishments18,522annual average reporting locations
Average weekly wage$1,350▲ 3.2% from the prior annual release
Largest private supersectorLeisure and hospitality21.1% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.3%WEEKLY WAGE+3.2%Leisure and hospitality21.1%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Collier’s decision tension is a lower Zillow value against largely flat asking rent, leaving a stated gross yield that may look usable before costs but little basis for an appreciation thesis. At Zillow’s county observation labeled 2026-06, the median home value was $555,973, down 4.56%, while median asking market rent was $2,675 per month and gross yield was 5.77% before costs. The county warrants property-level income testing; buyers relying on rapid price recovery or thin insurance allowances should be cautious.

02Housing economics

HUD’s two-bedroom FMR is $1,986, and market rent exceeds it by a calculated 34.7%. FMR is a payment standard, not an estimate of asking rent or a substitute for lease underwriting. The 0.63% effective property-tax rate and 0.41% modeled annual building-value loss ratio need to be carried beside rent; the latter is consistent with the named hurricane hazard but does not measure an owner’s insurance bill, deductible, or mitigation cost. Net yield therefore cannot be established from the published gross yield.

03Demand & competition

Realtor.com’s MLS listing market labeled 2026-06 had declining active inventory, a 102-day median marketing time, a 13.52% price-reduced share, and a 24.18% pending-to-active ratio. These are visible asking-market supply, seller-concession, and marketing-time evidence—not closed-sale prices or proof of buyer demand by themselves. Annual QCEW data at county workplaces show covered jobs and average weekly wage increasing; Leisure and hospitality is the largest disclosed private supersector, not the whole economy. Tax-return migration was positive, with higher average AGI for arrivals than departures; non-occupant mortgage purchases were a minority of total purchase mortgages. This combination warrants submarket demand testing rather than a countywide demand conclusion.

04Risk & next checks

FHFA’s separately labeled 2025 annual repeat-transaction HPI declined 2.5%, after a 67.7% cumulative five-year gain. It is an appreciation index rather than a dollar home value; its negative annual direction accords with Zillow’s decline, but the observations have different vintages and methods and cannot be averaged. Missing insurance quotes, vacancy and operating-expense history, closed-sale and achieved-rent comps, flood or elevation detail, and loan terms prevent net-yield, debt-service, liquidity, and property-specific hazard conclusions.

Cities & communities

Where people live within Collier County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Golden Gate CDP29.2KImmokalee CDP26.4KNaples city19.7KMarco Island city16.2KLely Resort CDP8.6KAve Maria CDP8.3KPelican Bay CDP6.2KOrangetree CDP6.1K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

24 Census places

Population
  1. 01
    Golden Gate CDPCensus-designated place
    29,234
  2. 02
    Immokalee CDPCensus-designated place
    26,361
  3. 03
    Naples cityIncorporated place
    19,704
  4. 04
    Marco Island cityIncorporated place
    16,205
  5. 05
    Lely Resort CDPCensus-designated place
    8,582
  6. 06
    Ave Maria CDPCensus-designated place
    8,258
  7. 07
    Pelican Bay CDPCensus-designated place
    6,159
  8. 08
    Orangetree CDPCensus-designated place
    6,084
  9. 09
    Naples Manor CDPCensus-designated place
    5,501
  10. 10
    Naples Park CDPCensus-designated place
    5,122
  11. 11
    Vineyards CDPCensus-designated place
    3,849
  12. 12
    Lely CDPCensus-designated place
    3,804
Show 12 more places
  1. 13
    Island Walk CDPCensus-designated place
    2,722
  2. 14
    Verona Walk CDPCensus-designated place
    2,695
  3. 15
    Pelican Marsh CDPCensus-designated place
    2,617
  4. 16
    Berkshire Lakes CDPCensus-designated place
    2,064
  5. 17
    Pine Ridge CDP (Collier County)Census place
    1,910
  6. 18
    Winding Cypress CDPCensus-designated place
    1,160
  7. 19
    Chokoloskee CDPCensus-designated place
    808
  8. 20
    Heritage Bay CDPCensus-designated place
    802
  9. 21
    Marco Shores-Hammock Bay CDPCensus-designated place
    794
  10. 22
    Everglades cityIncorporated place
    200
  11. 23
    Goodland CDPCensus-designated place
    104
  12. 24
    Plantation Island CDPCensus-designated place
    43

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardhurricane

0.411% of building value expected lost per year

Effective property tax0.63%

$3,386 median annual bill

02
DemandIRS SOI household flows
Net migration+742

13,658 in · 12,916 out

Arriving vs leaving income+$158,223

$284,082 arriving · $125,859 leaving

03
CompetitionHMDA financed purchases
Purchases by investors13.1%

733 of 5,585 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings5,494▼ 20.2% year over year
Median days on market102▼ 2.4% year over year
Listings price-reduced13.5%seller-concession signal
Median listing pricen/a▼ 5.2% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. Insurance, deductibles, or hurricane-mitigation costs could erase the apparent gross-yield support.
  2. County asking-rent evidence may not match the asset’s submarket, unit type, or achieved lease rate.
  3. MLS and migration evidence may not translate into closed-sale liquidity or property-specific buyer depth.
Underwriting questions

Before pricing a property

Is the reported rent a market-rent measure or a HUD standard?

It is median asking market rent; HUD FMR is separately provided as a payment standard.

What hazard is identified for the county?

Hurricane.

Does QCEW measure resident employment?

No. It measures annual covered employment at workplaces located in the county.