Counties / Wisconsin / Portage County

Portage County, WI

FIPS 55097 · population 70,832 · part of Stevens Point, WI

$327k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$327k
▲ 10.7% year over year
Zillow ZHVI · direct
Median asking rent
$1,274
▲ 2.1% year over year
Zillow ZORI · direct
Gross yield
4.7%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,037
market rent is 1.23x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+57.3%not annualized · through 2025
0%ZILLOW ZHVI2026-06+10.7%FHFA HPI2025+4.5%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$243k
Surveyed gross rent$940
Rent burden 30%+39.1%
Median year built1979
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
6.5%vacant
31,746estimated housing units
Occupied tenure30.3% renter
owner 69.7%renter 30.3%
Structure mix72.4% single-family
Single-family 72.4%20+ units 3.7%Mobile home 3.4%Other 20.5%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs33,433▲ 1.0% from the prior annual release
Covered establishments1,985annual average reporting locations
Average weekly wage$1,132▲ 3.5% from the prior annual release
Largest private supersectorTrade, transportation, and utilities23.8% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+1.0%WEEKLY WAGE+3.5%Trade, transportation, and utilities23.8%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Portage County presents an income-underwriting tension: Zillow’s county median home value was $327,104 in 2026-06, up 10.67% year over year, while median asking rent was $1,274 per month and grew 2.13%. The reported gross yield was 4.67% before costs. FHFA’s 2025 repeat-transaction HPI increased 4.47% year over year, directionally consistent with appreciation but neither a dollar valuation nor the same observation period or method as Zillow. Income-focused buyers should investigate achievable lease terms and operating costs rather than treat recent price movement as income support.

02Housing economics

At county level, the $3,492 median annual property tax is a carrying cost that gross yield does not include, so taxes, insurance, repairs and vacancy require property-level pricing. The modeled annual climate loss ratio is 0.13% of building value, and inland flood is the dominant hazard; both require site-specific exposure and insurance review. The supplied figures calculate median asking market rent as 22.9% above HUD’s two-bedroom FMR. That FMR is a payment standard, not an estimate of asking rent or a substitute for lease revenue.

03Demand & competition

QCEW reports annual covered workplace employment and average weekly wage increased, while Trade, transportation, and utilities was the largest disclosed private supersector. Those are covered workplace measures, not resident employment, unemployment or a forecast. Tax-return migration produced a calculated net gain of 53 households; arrivals’ average AGI was $5,014 higher than departures’. Nonoccupant investors accounted for 43 of 587 purchases, or 7.33%. This evidence identifies participants and mover income, but does not establish tenant demand or buyer competition for a specific property.

04Risk & next checks

Realtor.com MLS listing-market figures for median listing price, active listings, days on market and price-reduced share are not published, preventing a read on visible supply, marketing time or seller concessions. They would be asking-price and listing evidence, not closed-sale prices or proof of buyer demand. Next checks are property rent comparables and achieved collections, operating and insurance quotes, flood-zone and elevation review, and closed-sale comparables. Without these, the county evidence cannot determine cash flow durability, resale value or a building’s actual flood exposure.

Cities & communities

Where people live within Portage County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Stevens Point city25.8KPlover village13.9KWhiting village1.5KAmherst village1.1KPolonia CDP776Bancroft CDP673Park Ridge village626Rosholt village460
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

13 Census places

Population
  1. 01
    Stevens Point cityIncorporated place
    25,785
  2. 02
    Plover villageIncorporated place
    13,884
  3. 03
    Whiting villageIncorporated place
    1,493
  4. 04
    Amherst villageIncorporated place
    1,113
  5. 05
    Polonia CDPCensus-designated place
    776
  6. 06
    Bancroft CDPCensus-designated place
    673
  7. 07
    Park Ridge villageIncorporated place
    626
  8. 08
    Rosholt villageIncorporated place
    460
  9. 09
    Almond villageIncorporated place
    441
  10. 10
    Milladore villageIncorporated place · spans 2 counties
    419
  11. 11
    Amherst Junction villageIncorporated place
    341
  12. 12
    Junction City villageIncorporated place
    311
Show 1 more places
  1. 13
    Nelsonville villageIncorporated place
    190

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.127% of building value expected lost per year

Effective property tax1.44%

$3,492 median annual bill

02
DemandIRS SOI household flows
Net migration+53

1,846 in · 1,793 out

Arriving vs leaving income+$5,014

$58,296 arriving · $53,282 leaving

03
CompetitionHMDA financed purchases
Purchases by investors7.3%

43 of 587 mortgages

investorother financed
Bear case

What can break the county thesis

  1. Median asking rent may not translate into achieved rent or support the reported pre-cost yield after vacancy and operating costs.
  2. Property-level inland-flood exposure, insurance availability and deductibles may differ sharply from the county modeled loss ratio.
  3. Absent Realtor.com MLS metrics and closed-sale evidence, exit pricing, visible supply and seller-concession conditions cannot be tested.
Underwriting questions

Before pricing a property

How does reported market rent compare with HUD’s two-bedroom FMR?

The supplied calculation places median asking market rent 22.9% above the HUD two-bedroom FMR; FMR is a payment standard rather than market rent.

How much purchase activity involved nonoccupant investors?

Nonoccupant investors accounted for 43 of 587 purchases, or 7.33%.

What is the county’s dominant climate hazard?

Inland flood is the dominant hazard, and the modeled annual climate loss ratio is 0.13% of building value.