Stevens Point, WI cityscape
Markets / Wisconsin / Stevens Point
RENTAL MARKET INTELLIGENCE

Stevens Point, WI

Stevens Point merits investigation by income-focused buyers who can accept limited rent momentum; buyers relying on rapid rent growth or strong labor expansion should avoid it.

Median price$327k
Median rent$1,274
Gross yield4.7%
Job growth▲ 0.1%
CBSA 4462026 public sourcesChecked nightly
SCORE / 10053RANK #230 / 571
Composite Market ScoreRank #230 of 571 scored US metros
The read

Why this market scores where it does

Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.

Stevens Point merits investigation by income-focused buyers who can accept limited rent momentum; buyers relying on rapid rent growth or strong labor expansion should avoid it. Median asking rent is $1,274 against a $327,042 median home value, producing a 4.68% gross yield, while rent rose 2.13% year over year.

The opportunity is renter affordability and time for acquisition diligence. Rent absorbs 20.1% of median household income, suggesting tenants have some payment capacity. Supply conditions also give buyers time to assess pricing and condition: months of supply is 3.5, and homes take a median 56 days to sell.

The risk is that demand signals are modest. LAUS employment grew 0.12% year over year, and net migration was positive by only 53 households. Meanwhile, home values rose 10.69%, far faster than rents, weakening entry economics. Inland flood is the dominant hazard, so property-level exposure and insurance terms need verification.

Frequently Asked Investor Questions

How affordable is the median asking rent relative to local income?
Median asking rent is $1,274 per month, equal to 20.1% of the $76,070 median household income.
Is household migration positive?
Yes. 1,846 households moved in and 1,793 moved out, resulting in net migration of 53 households.
How active are non-occupant buyers?
Non-occupants account for 7.33% of purchase mortgages, and the record reports 587 total purchases.

Investor Quick Takeaways

Gross Yield: 4.7%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: ▲ 2.13%

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 7.3%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Stevens Point
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply3.5 mo.▲ from 2.8 mo. a year ago
Median days on market56 days▼ from 57 days a year ago
Listings with price drops13.2%▲ from 12.0% a year ago
Sale-to-list ratio99.4%2026-05-01
Home value growth▲ 10.7%Zillow ZHVI · trailing 12 months
Rent growth▲ 2.13%Zillow ZORI · trailing 12 months
Gross rental yield4.7%Rent × 12 ÷ price
Payroll job growth▲ 0.1%LAUS · 12m to 2026-05
Composite breakdown

What each component measures

Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.

Jobs58Rent trend30Affordability81Supply47Climate safety62
Published arithmeticComponent × weight = points
53
SignalScoreWeightPoints
Job growth5830%17.40
Rent trend3025%7.50
Affordability8115%12.15
Supply pressure4715%7.05
Climate risk6215%9.30
Published score53
Stevens Point, WI scoreRank #230
53
Job growth58/100

Job: LAUS employment grew 0.12% year over year -> employment provides positive but thin rental-demand support.

Rent trend30/100

Rent: Asking rent rose 2.13% and gross yield is 4.68% -> current income is measurable, but rent momentum is limited.

Affordability81/100

Afford: Rent equals 20.1% of income while home value equals 4.3 times income -> renter affordability is stronger than buyer affordability.

Supply pressure47/100

Supply: Inventory stands at 3.5 months with a 56-day median market time -> buyers have time to scrutinize pricing and condition.

Climate risk62/100

Climate: Inland flood is the dominant hazard and the annual loss ratio is 0.127% -> water exposure requires property-specific diligence.

The numbers

What this market costs and what it earns

Every derived ratio below recomputes from the same source record used by the article and score.

ZHVI Median Price
$327k
YoY ▲ 10.7%
ZORI Median Rent
$1,274
YoY ▲ 2.13%
Gross Rental Yield
4.7%
Rent × 12 ÷ price
$1,274 × 12 ÷ $327,042
Job Growth (YoY)
▲ 0.1%
LAUS payrolls
Job signal 58/100
Median Household Income
$76k
Census ACS 5-year
Rent Burden
20.1%
Annual rent ÷ household income
Price-to-Income
4.3x
Median value ÷ household income
HUD 2BR Fair Market Rent
$1,037
Market rent 122.9% of FMR
Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
2292024186202517220265+ unit buildingssingle family
172 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
+53
1,846 in vs 1,793 out (IRS SOI)
▲ 2.9% of arriving households
Mover Income Gap
+$5,014
Arriving $58,296 vs leaving $53,282
Average AGI per tax return (IRS SOI)
Investor Purchase Share
7.3%
43 of 587 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.127% building value annual loss ratio
FEMA NRI · risk type: water
Households arrive mainly from: Wood County · Marathon County · Waupaca County · Dane County · Waushara County
1,846 in − 1,793 out = 53 net
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. Median home-value growth of 10.69% outpaced 2.13% asking-rent growth, putting acquisition prices and rental income on divergent tracks.
  2. LAUS employment grew just 0.12% year over year, leaving a thin labor-demand signal.
  3. Inland flood is the dominant hazard, and the annual climate loss ratio is 0.127% of building value.
Statistical peers

Metros that behave like Stevens Point

Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.

MetroScorePriceRentYieldJob Growth
Stevens Point, WI (Target)53$327k$1,2744.7%▲ 0.1%
Mankato, MN55$313k$1,2244.7%▼ 0.1%
Warsaw, IN57$294k$1,1224.6%▼ 0.1%
Minot, ND80$274k$1,1465.0%▲ 0.2%
Sonora, CA56$396k$1,4724.5%▼ 0.1%
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household incomedirectACS 2024 5-year2026-07-26
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS QCEW — county employment and wagesdirectannual county employment and wages 2025 vs 20242026-07-31
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI 20252026-07-28
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-232026-07-27
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-07-27
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-07-26