Counties / Texas / Rusk County

Rusk County, TX

FIPS 48401 · population 52,842 · part of Longview, TX

$215k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$215k
▲ 3.9% year over year
Zillow ZHVI · direct
ACS median gross rent
$1,015
occupied-unit survey; not current asking rent
Census ACS · surveyed
Gross yield
n/a
gross yield cannot be computed without measured market rent
requires both measured price and measured rent
HUD 2-bed standard
$1,175
the Section 8 payment standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+50.5%not annualized · through 2025
0%ZILLOW ZHVI2026-06+3.9%FHFA HPI2025+2.4%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$171k
Surveyed gross rent$1,015
Rent burden 30%+43.7%
Median year built1980
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
15.4%vacant
21,311estimated housing units
Occupied tenure21.2% renter
owner 78.8%renter 21.2%
Structure mix74.2% single-family
Single-family 74.2%20+ units 0.5%Mobile home 18.9%Other 6.4%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs13,335▲ 1.8% from the prior annual release
Covered establishments868annual average reporting locations
Average weekly wage$1,074▲ 3.6% from the prior annual release
Largest private supersectorTrade, transportation, and utilities21.8% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+1.8%WEEKLY WAGE+3.6%Trade, transportation, and utilities21.8%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Rusk County’s decision tension is a county value measure still rising while its visible listing market is softening, leaving an investor to test entry basis rather than assume momentum. At Zillow’s 2026-06 county observation, median home value was $214,655, up 3.90% year over year; FHFA’s 2025 repeat-transaction HPI rose 2.36%. These are separate vintages and methods, and the HPI is an appreciation index rather than a home value. Their shared positive direction supports price resilience, but not a closed-sale-price conclusion. Buyers relying on rapid resale or narrow entry pricing warrant caution.

02Housing economics

No county market rent is published, so gross yield cannot be computed. HUD’s two-bedroom FMR of $1,175 per month is a payment standard, not market asking rent, and cannot substitute for it. The 1.05% effective property-tax rate is a carrying-cost input. Realtor.com’s MLS evidence points to seller negotiation: median listing prices fell 8.51% year over year, with 177 active listings, 72 median days on market, and 21.33% of listings reduced in price. These are asking-price, visible-supply, and marketing-time measures—not closed sales or proof of buyer demand.

03Demand & competition

QCEW’s county workplace series reports 13,335 annual average covered jobs. Trade, transportation, and utilities, the largest disclosed private supersector, represents 21.75% of private covered employment; that concentration describes covered workplaces, not the whole county economy or resident employment. Net tax-return migration was positive, and inbound movers had an average AGI $9,206 above outbound movers, a favorable composition signal that does not establish renter demand. Investor purchasers accounted for 10.79% of purchase mortgages, showing a visible non-owner-occupant buyer cohort but not all-cash participation.

04Risk & next checks

Modeled climate loss equals 0.10% of building value per year and is directionally consistent with the county’s inland-flood hazard, but it is not a parcel insurance quote or flood-zone determination. Missing market rent prevents yield underwriting; missing closed-sale comparables, vacancy and turnover, property condition, insurance quotes, elevation, flood-zone status, and financing terms prevent a parcel-level cash-flow, basis, and downside conclusion. Next checks are property-specific rent evidence, sale comparables, tax assessment, flood exposure, and insurance availability.

Cities & communities

Where people live within Rusk County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Kilgore city*13.5KHenderson city13.4KLake Cherokee CDP*3.1KOverton city*2.4KTatum city*1.4KNew London city1.1KEaston city*429Mount Enterprise city357
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

9 Census places

Population
  1. 01
    Kilgore cityIncorporated place · spans 2 counties
    13,470
  2. 02
    Henderson cityIncorporated place
    13,385
  3. 03
    Lake Cherokee CDPCensus-designated place · spans 2 counties
    3,093
  4. 04
    Overton cityIncorporated place · spans 2 counties
    2,444
  5. 05
    Tatum cityIncorporated place · spans 2 counties
    1,435
  6. 06
    New London cityIncorporated place
    1,085
  7. 07
    Easton cityIncorporated place · spans 2 counties
    429
  8. 08
    Mount Enterprise cityIncorporated place
    357
  9. 09
    Reklaw cityIncorporated place · spans 2 counties
    255

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.102% of building value expected lost per year

Effective property tax1.05%

$1,793 median annual bill

02
DemandIRS SOI household flows
Net migration+136

1,487 in · 1,351 out

Arriving vs leaving income+$9,206

$59,570 arriving · $50,364 leaving

03
CompetitionHMDA financed purchases
Purchases by investors10.8%

49 of 454 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings177▲ 2.6% year over year
Median days on market72▼ 4.0% year over year
Listings price-reduced21.3%seller-concession signal
Median listing pricen/a▼ 8.5% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

No rent index is published for this county.Zillow’s county rent series does not cover every county, and estimating one from a neighbouring county would be a guess wearing a number’s clothes. Everything above is measured here; for a rent figure, the Longview, TX page covers the wider market.
Same metro

The other counties in Longview, TX

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Rusk County52,842$215kn/an/ainland flooding
Gregg County125,480$225k$1,1666.2%inland flooding
Harrison County70,155$209k$1,3417.7%inland flooding
Upshur County42,567$242k$1,7508.7%inland flooding
Bear case

What can break the county thesis

  1. Asking-price cuts and marketing time may not track closed-sale values, so comparable sales could reverse the apparent basis tension.
  2. County-level migration, workplace employment, and investor-mortgage evidence may not describe a target neighborhood, tenant pool, or financing mix.
  3. Inland-flood exposure and modeled loss may differ materially by parcel, insurance terms, and mitigation measures.
Underwriting questions

Before pricing a property

Can gross yield be calculated from this record?

No. County market rent is not published, and the HUD two-bedroom FMR is a payment standard rather than market rent.

What evidence measures visible seller concessions?

Realtor.com reports listing-price change, active listings, median days on market, and the share of listings with price reductions; it does not provide closed-sale evidence.

What is the largest disclosed private employment supersector?

Trade, transportation, and utilities.