Counties / Wisconsin / Shawano County

Shawano County, WI

FIPS 55115 · population 41,039 · part of Shawano, WI

$281k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$281k
▲ 10.6% year over year
Zillow ZHVI · direct
Median asking rent
$1,150
n/a year over year
Zillow ZORI · direct
Gross yield
4.9%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$973
market rent is 1.18x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+70.6%not annualized · through 2025
0%ZILLOW ZHVI2026-06+10.6%FHFA HPI2025+4.9%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$194k
Surveyed gross rent$821
Rent burden 30%+42.3%
Median year built1975
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
16.6%vacant
20,670estimated housing units
Occupied tenure22.5% renter
owner 77.5%renter 22.5%
Structure mix81.2% single-family
Single-family 81.2%20+ units 2.2%Mobile home 6.6%Other 10.0%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs12,315▼ 0.2% from the prior annual release
Covered establishments1,104annual average reporting locations
Average weekly wage$906▲ 3.4% from the prior annual release
Largest private supersectorTrade, transportation, and utilities23.1% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−0.2%WEEKLY WAGE+3.4%Trade, transportation, and utilities23.1%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Shawano County presents a valuation-versus-income tension: Zillow’s 2026-06 median home value was $280,667 after a 10.62% year-over-year rise, while FHFA’s 2025 annual repeat-transaction HPI increased 4.91%. The measures point in the same direction but have different vintages and methods; they cannot be combined. Investors needing current cash flow should investigate whether rent durability supports the value move, while buyers relying chiefly on appreciation should be cautious.

02Housing economics

Published median asking market rent is $1,150 per month, and the supplied gross yield is 4.92% before costs. That yield is measured from market rent, not HUD’s $973 FMR, which is a payment standard rather than an asking-rent estimate. The effective property-tax rate is 1.36%, making tax a material carrying-cost line against the pre-cost yield. Insurance, debt service, repairs, vacancy, and property-level tax bills are not published, preventing net-yield underwriting.

03Demand & competition

Realtor.com’s MLS listing-market evidence shows active supply nearly doubled year over year as marketing time shortened and a share of sellers reduced prices. That combination describes visible supply and concessions, not closed-sale pricing or buyer demand. Migration was narrowly positive—1,017 moving households in and 1,007 out—with inbound average income $4,004 higher. Investor purchase mortgages accounted for 36 of 373 purchases, showing participation without establishing control of the buyer pool. QCEW workplace employment edged down 0.23%; Trade, transportation, and utilities was the largest disclosed private supersector, while average weekly wage is only a covered-worker average.

04Risk & next checks

The principal physical-risk check is inland flood: modeled annual climate loss equals 0.11% of building value, a modeled ratio rather than a realized expense. It raises the need for address-level flood zone, insurance quote, deductible, and mitigation review. Missing closed-sale and transaction-financing detail prevents a sale-price or buyer-depth conclusion; missing property condition and insurance costs prevents net-operating-income underwriting. County aggregates also cannot establish exposure or rent performance for a specific property.

Cities & communities

Where people live within Shawano County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Shawano city9.5KPulaski village*4KBonduel village1.5KMarion city*1.2KWittenberg village1KTigerton village762Birnamwood village*643Gresham village570
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

25 Census places

Population
  1. 01
    Shawano cityIncorporated place
    9,522
  2. 02
    Pulaski villageIncorporated place · spans 3 counties
    4,006
  3. 03
    Bonduel villageIncorporated place
    1,535
  4. 04
    Marion cityIncorporated place · spans 2 counties
    1,238
  5. 05
    Wittenberg villageIncorporated place
    1,027
  6. 06
    Tigerton villageIncorporated place
    762
  7. 07
    Birnamwood villageIncorporated place · spans 2 counties
    643
  8. 08
    Gresham villageIncorporated place
    570
  9. 09
    Cecil villageIncorporated place
    466
  10. 10
    Mattoon villageIncorporated place
    457
  11. 11
    Caroline CDPCensus-designated place
    426
  12. 12
    Bowler villageIncorporated place
    316
Show 13 more places
  1. 13
    Krakow CDPCensus-designated place
    301
  2. 14
    Aniwa villageIncorporated place
    245
  3. 15
    Middle Village CDPCensus-designated place · spans 2 counties
    236
  4. 16
    Eland villageIncorporated place
    169
  5. 17
    Navarino CDPCensus-designated place
    159
  6. 18
    Pulcifer CDPCensus-designated place
    145
  7. 19
    Angelica CDPCensus-designated place
    115
  8. 20
    Pella CDPCensus-designated place
    112
  9. 21
    Leopolis CDPCensus-designated place
    100
  10. 22
    Tilleda CDPCensus-designated place
    72
  11. 23
    Paac Ciinak CDPCensus-designated place
    58
  12. 24
    Green Valley CDPCensus-designated place
    37
  13. 25
    Thornton CDPCensus-designated place
    32

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.106% of building value expected lost per year

Effective property tax1.36%

$2,644 median annual bill

02
DemandIRS SOI household flows
Net migration+10

1,017 in · 1,007 out

Arriving vs leaving income+$4,004

$53,522 arriving · $49,518 leaving

03
CompetitionHMDA financed purchases
Purchases by investors9.7%

36 of 373 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings111▲ 99.1% year over year
Median days on market35▼ 10.4% year over year
Listings price-reduced12.5%seller-concession signal
Median listing pricen/a▲ 4.3% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Same metro

The other counties in Shawano, WI

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Shawano County41,039$281k$1,1504.9%inland flooding
Menominee County4,252$310kn/an/ainland flooding
Bear case

What can break the county thesis

  1. Address-level flood exposure and insurance costs could materially weaken the stated pre-cost yield.
  2. County median rent may not match the target property’s unit type, condition, or location.
  3. MLS supply and moving-household data may not translate into closed-sale liquidity for a specific asset.
Underwriting questions

Before pricing a property

Is published market rent available for a gross-yield measure?

Yes. The record publishes county median asking market rent and a supplied pre-cost gross yield.

Is HUD Fair Market Rent an estimate of asking rent?

No. The record identifies HUD FMR as a payment standard, not a market-rent estimate.

Does QCEW show resident employment or an employment forecast?

No. It measures annual covered employment at workplaces in the county, not resident employment or a forecast.