Shawano, WI cityscape
Markets / Wisconsin / Shawano
RENTAL MARKET INTELLIGENCE

Shawano, WI

Shawano, WI presents a decision record with direct but nonparallel evidence: 45,291 residents, a current Zillow price-and-rent snapshot, household-income and rent-benchmark measures, labor and construction data, sale-listing conditions,...

Median price$282k
Median rent$1,150
Gross yield4.9%
Job growth▼ 0.1%
Micro Area · CBSA 4302040 public sourcesChecked nightly
Verified marketProfile

Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.

Direct rental answer

How much is rent in Shawano, WI?

Zillow's metro-wide Observed Rent Index is $1,150 per month for 2026-06-30. The current release does not support a 12-month change.

Zillow ZORI$1,1502026-06-30

All homes and bedroom counts

Census ACS gross rent$806ACS 2024 5-year

Occupied rental units paying rent

HUD 2BR FMR$973FY2026 FMR

Two-bedroom standard

These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.

Exact county schedules

HUD rent benchmarks inside Shawano

Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.

FY2026 FMR · FY2026 · monthly gross-rent standards
CountyStudio1 BR2 BR3 BR4 BR
Shawano County, WIFIPS 55115$692$814$973$1,245$1,288
Menominee County, WIFIPS 55078$691$888$973$1,314$1,319
The read

Why this market scores where it does

Shawano, WI presents a decision record with direct but nonparallel evidence: 45,291 residents, a current Zillow price-and-rent snapshot, household-income and rent-benchmark measures, labor and construction data, sale-listing conditions, migration and mortgage-occupancy evidence, and FEMA risk data. The key limitation is decisive for comparative treatment. Zillow does not publish enough history here to calculate a trailing-12-month rent change. Accordingly, Shawano is unranked and this report assigns no score and no rank; its purpose is to identify what the available measures do and do not settle for a renter, landlord, or small investor. The useful reading is cross-sectional and source-specific, not a conclusion about future rent or value.

At June 30, 2026, Zillow's home-value index is $282,344, with a supplied year-over-year change of 10.46%, while its asking-rent index is $1,150. The supplied gross yield is 4.89%. These figures put a current value measure beside a current asking-rent measure, but the absent 12-month Zillow rent change prevents a like-for-like statement about whether rents have risen, fallen, or been unchanged over that interval. Zillow's rent scope is asking rents and its value scope is a home-value index; neither item is presented here as a signed-lease series or a transaction-price series. The notable tension is therefore not proof of a trend: measured value growth is available, whereas measured rent momentum is not.

Census ACS places median household income at $66,189, alongside a rent-to-income measure of 20.85% and a price-to-income measure of 4.27. HUD's FY2026 two-bedroom Fair Market Rent is $973. Zillow's $1,150 asking rent equals 1.182 times that HUD benchmark, a calculated excess of 18.2%. This is an affordability boundary rather than a universal affordability finding. Census reports a median household-income measure, HUD supplies a two-bedroom rent benchmark, and Zillow supplies an asking-rent index; their differing definitions and unit bases matter. The comparison identifies a gap worth understanding, but it does not show any particular household's housing burden or any particular unit's rent.

Supply and market-tempo indicators do not deliver a single directional reading. BLS LAUS reports metro labor change of -0.14% over the 12 months through May 2026. The Census Building Permits Survey records 98 total permits in 2026 year to date through M06, or 2.16 per 1,000 residents, with zero in the 5-plus-unit category. Redfin, as of May 1, 2026, shows 3.8 months of supply versus 3.9 previously, 53 median days on market versus 45, a 99.21% sale-to-list ratio, and 18.25% of listings with price drops versus 21.09%. The supplied changes are a 0.1-month lower supply reading, 8 additional days on market, and a 2.84-percentage-point lower price-drop share. BLS is labor evidence, Census Building Permits is permitted-supply evidence, and Redfin is for-sale listing evidence; together, they show mixed measures rather than one established condition for rentals.

IRS and HMDA answer narrower questions about movement and financed purchase occupancy. IRS county-to-county tax-return migration, aggregated to the market, shows 1,014 moved in and 1,009 moved out, for a net migration of 5. The supplied incoming AGI is $55,857, outgoing AGI is $50,860, and the stated gap is $4,997. HMDA's 2024 purchase-mortgage occupancy evidence counts 404 purchases, including 36 investor purchases, a share of 8.91%. The near-balanced IRS flow does not establish rental demand, and the HMDA share does not describe all housing acquisitions or all landlords. Still, the sources distinguish a small net migration measure from a specific financed-purchase investor measure, preventing either from standing in for the other.

FEMA adds a risk lens that cannot be read as a property-level cost quote. FEMA's National Risk Index identifies inland flood, a water hazard, as the top hazard and supplies a risk score of 58.1 plus a climate loss ratio of 0.001049 in its expected-annual-loss evidence. Those are area-level risk indicators, not evidence of exposure, insurance pricing, repair expense, or loss at a specific address. The packet contains no insurance-premium, tax, utility, maintenance, or other operating-cost figure to set beside the FEMA measures. Thus the available cost-level evidence is limited to the climate loss ratio itself; it should remain distinct from Zillow rent, HUD FMR, purchase values, and gross yield.

The practical diligence synthesis is a set of unresolved comparisons, not a market call. For a renter, the open issue is how current asking rents comparable to the needed unit type relate to the Census median-income measure and HUD's two-bedroom benchmark. For a landlord, the unresolved record is whether a current asking-rent figure remains coherent when viewed with the missing Zillow rent history, the BLS labor change, the permits composition, and Redfin's differing supply, days-on-market, and price-drop signals. For a small investor, the separate questions are whether IRS migration and HMDA investor participation are relevant to the intended purchase context and whether FEMA's inland-flood evidence has a documented cost counterpart. Current dated rent observations, scope-matched unit comparisons, permit detail, and location-specific risk and cost records would answer different gaps. Until then, the evidence supports investigation, not a score, rank, forecast, neighborhood conclusion, or property conclusion.

Frequently Asked Investor Questions

Why is Shawano unranked despite having Zillow rent and home-value figures?
Zillow provides a June 30, 2026 asking-rent index of $1,150, but the packet explicitly says its 12-month rent change is unavailable. A current rent level is not a rent-growth series. The price index's 10.46% year-over-year change cannot substitute for rent history, so a score or rank would lack its stated rent-change input.
What does the income and Fair Market Rent comparison actually establish?
Census ACS median household income is $66,189, while HUD's FY2026 two-bedroom Fair Market Rent is $973 and Zillow's asking rent is $1,150. The rent is 1.182 times FMR, or 18.2% above it. That comparison is informative but bounded: an income median, a two-bedroom benchmark, and an asking-rent index are different measures, not a household-level burden calculation.
Do the permits, labor, and listing measures establish one clear supply condition?
No. Census Building Permits reports 98 total permits through M06 and zero in the 5-plus-unit category, while Redfin reports 3.8 months of supply, 53 days on market, and a 99.21% sale-to-list ratio. The supply reading is lower than 3.9, yet market time is higher than 45 days. BLS adds a -0.14% labor change, so these sources do not establish one condition for rentals.
What do IRS, HMDA, and FEMA add that Zillow and Redfin do not?
IRS records near-balanced tax-return migration: 1,014 moved in and 1,009 moved out, for net migration of 5. HMDA reports 36 investor purchases among 404 purchases in 2024, but that is purchase-mortgage occupancy evidence, not a full count of every housing acquisition. FEMA identifies inland flood and gives area-level risk measures, but the packet gives no property-specific cost measure.

Investor Quick Takeaways

Gross Yield: 4.9%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: n/a

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 8.9%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Shawano
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply3.8 mo.▼ from 3.9 mo. a year ago
Median days on market53 days▲ from 45 days a year ago
Listings with price drops18.3%▼ from 21.1% a year ago
Sale-to-list ratio99.2%2026-05-01
Home value growth▲ 10.5%Zillow ZHVI · trailing 12 months
Rent growthn/aZillow ZORI · trailing 12 months
Gross rental yield4.9%Rent × 12 ÷ price
Payroll job growth▼ 0.1%LAUS · 12m to 2026-05
Release-to-release evidence

What actually changed

This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.

No published score movementn/an/a
n/a

The published component scores did not move in this release.

Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.

The named source periods advanced, but the measured values on this page held steady.

Independent rent evidence

One market, several legitimate rent benchmarks

These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.

Monthly benchmark4 of 4 reported values
Zero-based scale
Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$313$625$938$1,250Zillow ZORI2026-06-30$1,150HUD 1BR FMRFY2026 FMR$851HUD 2BR FMRFY2026 FMR$973Census ACS gross rentACS 2024 5-year$806Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$625$1,250Zillow ZORI2026-06-30$1,150HUD 1BR FMRFY2026 FMR$851HUD 2BR FMRFY2026 FMR$973ACS gross rentACS 2024 5-year$806
The chart compares published levels without averaging them. A longer bar does not mean a source is more accurate; it means that source measures a higher rent under its own definition.
Typical observed market rentZillow ZORI
$1,150Primary RentMarker baseline
2026-06-30

All homes and bedroom counts

A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.

View source release ↗
Fair Market RentHUD 1BR FMR
$851−$299 vs ZORI
FY2026 FMR

One-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Fair Market RentHUD 2BR FMR
$973−$177 vs ZORI
FY2026 FMR

Two-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Median gross rentCensus ACS gross rent
$806−$344 vs ZORI
ACS 2024 5-year

Occupied rental units paying rent

A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.

View source release ↗
Take the next step

Keep Shawano as context, then replace market-wide evidence with the candidate property's facts.

Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

National supply context

Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
88202412120259820265+ unit buildingssingle family
98 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
+5
1,014 in vs 1,009 out (IRS SOI)
▲ 0.5% of arriving households
Mover Income Gap
+$4,997
Arriving $55,857 vs leaving $50,860
Average AGI per tax return (IRS SOI)
Investor Purchase Share
8.9%
36 of 404 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.105% building value annual loss ratio
FEMA NRI · risk type: water
Compare yield and FEMA exposure →
Households arrive mainly from: Brown County · Outagamie County · Waupaca County · Marathon County · Oconto County
✓ 1,014 in − 1,009 out = 5 net
Direct market links

Where tax-return households moved from and to

These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.

Explore every route
Leading inbound markets
  1. Green Bay, WI245 arriving
  2. Appleton, WI100 arriving
  3. Wausau, WI84 arriving
Leading outbound markets
  1. Green Bay, WI216 leaving
  2. Appleton, WI92 leaving
  3. Wausau, WI87 leaving
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. One counter-case is that the reported 4.89% gross yield may overstate how informative the snapshot is for an operating decision. It uses a current Zillow asking-rent measure against a current home-value measure, while no Zillow 12-month rent change is available and no operating-cost series is supplied. The result is a ratio, not a demonstrated income trend.
  2. A second counter-case is that the for-sale evidence could be read as a slower transaction environment rather than a tight one: median days on market rose from 45 to 53 while BLS labor change was -0.14%. The decline in months of supply from 3.9 to 3.8 and lower price-drop share do not resolve that tension, and neither directly measures leased-rental conditions.
  3. A third counter-case is that the apparently positive net migration of 5 is too narrow to support a broad demand reading. IRS records 1,014 inbound and 1,009 outbound tax-return moves, while HMDA's 8.91% investor share only covers the reported 2024 purchase-mortgage occupancy evidence. FEMA's inland-flood metrics add a separate risk question without supplying property costs.
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household income and gross rentdirectACS 2024 5-year2026-08-05
Census ACS 5-year — historical household incomedirectACS 2019 and 2024 5-year2026-08-05
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
Apartment List Rent Estimates — recent-lease rent indexdirectApartment List 2026-072026-08-08
Apartment List Time on Market — listing liquiditydirectApartment List 2026-072026-08-08
Apartment List Vacancy Index — rental vacancydirectApartment List 2026-072026-08-08
BEA County Personal Income — income and populationdirect2024 County Personal Income (released 2026-02-05); history 1969-20242026-08-03
BEA Regional Price Parities — metropolitan price levelsdirect2024 Regional Price Parities (released 2026-02-19); history 2008-20242026-08-03
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS OEWS — occupation employment and wagesdirectMay 2025 OEWS estimates (released 2026-05-15)2026-08-03
BLS QCEW — county employment and wagesdirectannual county employment and wages 2021-2025; latest 2025 vs 20242026-08-02
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
Census ACS five-year — ZCTA housing and incomedirectACS 2024 5-year ZCTA2026-08-08
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI history 1975-2025; latest 20252026-08-02
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD CHAS — renter burden by HAMFI income banddirectHUD CHAS 2018-2022 ACS 5-year (released 2025-12-23)2026-08-03
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
HUD-USPS ZIP-to-county residential-address crosswalkdirectHUD-USPS 2026Q12026-08-09
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-302026-08-06
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-08-06
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Realtor.com Rental Report — top-50 asking rentsdirecttop-50 rental asking rents 2026-052026-08-05
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Redfin Data Center — ZIP resale activity and supplydirectZIP rolling 3 months through 2026-06-30; updated 2026-07-032026-08-12
USDA ERS — Rural-Urban Continuum CodesdirectUSDA ERS 2023 Rural-Urban Continuum Codes2026-08-02
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI - metro market rents, not seasonally adjusteddirectMetro_zori_uc_sfrcondomfr_sm_month.csv2026-08-15
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-08-08