All homes and bedroom counts

Shawano, WI
Shawano, WI presents a decision record with direct but nonparallel evidence: 45,291 residents, a current Zillow price-and-rent snapshot, household-income and rent-benchmark measures, labor and construction data, sale-listing conditions,...
Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.
How much is rent in Shawano, WI?
Zillow's metro-wide Observed Rent Index is $1,150 per month for 2026-06-30. The current release does not support a 12-month change.
Occupied rental units paying rent
Two-bedroom standard
These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.
HUD rent benchmarks inside Shawano
Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.
| County | Studio | 1 BR | 2 BR | 3 BR | 4 BR |
|---|---|---|---|---|---|
| Shawano County, WIFIPS 55115 | $692 | $814 | $973 | $1,245 | $1,288 |
| Menominee County, WIFIPS 55078 | $691 | $888 | $973 | $1,314 | $1,319 |
Why this market scores where it does
Shawano, WI presents a decision record with direct but nonparallel evidence: 45,291 residents, a current Zillow price-and-rent snapshot, household-income and rent-benchmark measures, labor and construction data, sale-listing conditions, migration and mortgage-occupancy evidence, and FEMA risk data. The key limitation is decisive for comparative treatment. Zillow does not publish enough history here to calculate a trailing-12-month rent change. Accordingly, Shawano is unranked and this report assigns no score and no rank; its purpose is to identify what the available measures do and do not settle for a renter, landlord, or small investor. The useful reading is cross-sectional and source-specific, not a conclusion about future rent or value.
At June 30, 2026, Zillow's home-value index is $282,344, with a supplied year-over-year change of 10.46%, while its asking-rent index is $1,150. The supplied gross yield is 4.89%. These figures put a current value measure beside a current asking-rent measure, but the absent 12-month Zillow rent change prevents a like-for-like statement about whether rents have risen, fallen, or been unchanged over that interval. Zillow's rent scope is asking rents and its value scope is a home-value index; neither item is presented here as a signed-lease series or a transaction-price series. The notable tension is therefore not proof of a trend: measured value growth is available, whereas measured rent momentum is not.
Census ACS places median household income at $66,189, alongside a rent-to-income measure of 20.85% and a price-to-income measure of 4.27. HUD's FY2026 two-bedroom Fair Market Rent is $973. Zillow's $1,150 asking rent equals 1.182 times that HUD benchmark, a calculated excess of 18.2%. This is an affordability boundary rather than a universal affordability finding. Census reports a median household-income measure, HUD supplies a two-bedroom rent benchmark, and Zillow supplies an asking-rent index; their differing definitions and unit bases matter. The comparison identifies a gap worth understanding, but it does not show any particular household's housing burden or any particular unit's rent.
Supply and market-tempo indicators do not deliver a single directional reading. BLS LAUS reports metro labor change of -0.14% over the 12 months through May 2026. The Census Building Permits Survey records 98 total permits in 2026 year to date through M06, or 2.16 per 1,000 residents, with zero in the 5-plus-unit category. Redfin, as of May 1, 2026, shows 3.8 months of supply versus 3.9 previously, 53 median days on market versus 45, a 99.21% sale-to-list ratio, and 18.25% of listings with price drops versus 21.09%. The supplied changes are a 0.1-month lower supply reading, 8 additional days on market, and a 2.84-percentage-point lower price-drop share. BLS is labor evidence, Census Building Permits is permitted-supply evidence, and Redfin is for-sale listing evidence; together, they show mixed measures rather than one established condition for rentals.
IRS and HMDA answer narrower questions about movement and financed purchase occupancy. IRS county-to-county tax-return migration, aggregated to the market, shows 1,014 moved in and 1,009 moved out, for a net migration of 5. The supplied incoming AGI is $55,857, outgoing AGI is $50,860, and the stated gap is $4,997. HMDA's 2024 purchase-mortgage occupancy evidence counts 404 purchases, including 36 investor purchases, a share of 8.91%. The near-balanced IRS flow does not establish rental demand, and the HMDA share does not describe all housing acquisitions or all landlords. Still, the sources distinguish a small net migration measure from a specific financed-purchase investor measure, preventing either from standing in for the other.
FEMA adds a risk lens that cannot be read as a property-level cost quote. FEMA's National Risk Index identifies inland flood, a water hazard, as the top hazard and supplies a risk score of 58.1 plus a climate loss ratio of 0.001049 in its expected-annual-loss evidence. Those are area-level risk indicators, not evidence of exposure, insurance pricing, repair expense, or loss at a specific address. The packet contains no insurance-premium, tax, utility, maintenance, or other operating-cost figure to set beside the FEMA measures. Thus the available cost-level evidence is limited to the climate loss ratio itself; it should remain distinct from Zillow rent, HUD FMR, purchase values, and gross yield.
The practical diligence synthesis is a set of unresolved comparisons, not a market call. For a renter, the open issue is how current asking rents comparable to the needed unit type relate to the Census median-income measure and HUD's two-bedroom benchmark. For a landlord, the unresolved record is whether a current asking-rent figure remains coherent when viewed with the missing Zillow rent history, the BLS labor change, the permits composition, and Redfin's differing supply, days-on-market, and price-drop signals. For a small investor, the separate questions are whether IRS migration and HMDA investor participation are relevant to the intended purchase context and whether FEMA's inland-flood evidence has a documented cost counterpart. Current dated rent observations, scope-matched unit comparisons, permit detail, and location-specific risk and cost records would answer different gaps. Until then, the evidence supports investigation, not a score, rank, forecast, neighborhood conclusion, or property conclusion.
Frequently Asked Investor Questions
Why is Shawano unranked despite having Zillow rent and home-value figures?
What does the income and Fair Market Rent comparison actually establish?
Do the permits, labor, and listing measures establish one clear supply condition?
What do IRS, HMDA, and FEMA add that Zillow and Redfin do not?
Investor Quick Takeaways
Computed from the current Zillow rent and home-value medians.
Zillow ZORI rent growth trend over trailing 12 months.
Originated investment purchase share (CFPB HMDA).
Annualized loss ratio evaluated for flood & hurricane risk.
Test the market, then test the deal
Keep Shawano as the starting point or move into a more specific property and rent check.
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
What actually changed
This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.
The published component scores did not move in this release.
Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.
The named source periods advanced, but the measured values on this page held steady.
One market, several legitimate rent benchmarks
These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.
All homes and bedroom counts
A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.
View source release ↗One-bedroom standard
An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.
View source release ↗Two-bedroom standard
An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.
View source release ↗Occupied rental units paying rent
A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.
View source release ↗Keep Shawano as context, then replace market-wide evidence with the candidate property's facts.
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
Where tax-return households moved from and to
These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.
- Green Bay, WI245 arriving
- Appleton, WI100 arriving
- Wausau, WI84 arriving
- Green Bay, WI216 leaving
- Appleton, WI92 leaving
- Wausau, WI87 leaving
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- One counter-case is that the reported 4.89% gross yield may overstate how informative the snapshot is for an operating decision. It uses a current Zillow asking-rent measure against a current home-value measure, while no Zillow 12-month rent change is available and no operating-cost series is supplied. The result is a ratio, not a demonstrated income trend.
- A second counter-case is that the for-sale evidence could be read as a slower transaction environment rather than a tight one: median days on market rose from 45 to 53 while BLS labor change was -0.14%. The decline in months of supply from 3.9 to 3.8 and lower price-drop share do not resolve that tension, and neither directly measures leased-rental conditions.
- A third counter-case is that the apparently positive net migration of 5 is too narrow to support a broad demand reading. IRS records 1,014 inbound and 1,009 outbound tax-return moves, while HMDA's 8.91% investor share only covers the reported 2024 purchase-mortgage occupancy evidence. FEMA's inland-flood metrics add a separate risk question without supplying property costs.
Move from the market-area average to local evidence
Use the available county and city pages to add local price, rent, housing, migration and hazard context to the market-area view.
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income and gross rent | direct | ACS 2024 5-year | 2026-08-05 |
| Census ACS 5-year — historical household income | direct | ACS 2019 and 2024 5-year | 2026-08-05 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| Apartment List Rent Estimates — recent-lease rent index | direct | Apartment List 2026-07 | 2026-08-08 |
| Apartment List Time on Market — listing liquidity | direct | Apartment List 2026-07 | 2026-08-08 |
| Apartment List Vacancy Index — rental vacancy | direct | Apartment List 2026-07 | 2026-08-08 |
| BEA County Personal Income — income and population | direct | 2024 County Personal Income (released 2026-02-05); history 1969-2024 | 2026-08-03 |
| BEA Regional Price Parities — metropolitan price levels | direct | 2024 Regional Price Parities (released 2026-02-19); history 2008-2024 | 2026-08-03 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS OEWS — occupation employment and wages | direct | May 2025 OEWS estimates (released 2026-05-15) | 2026-08-03 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2021-2025; latest 2025 vs 2024 | 2026-08-02 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS five-year — ZCTA housing and income | direct | ACS 2024 5-year ZCTA | 2026-08-08 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI history 1975-2025; latest 2025 | 2026-08-02 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD CHAS — renter burden by HAMFI income band | direct | HUD CHAS 2018-2022 ACS 5-year (released 2025-12-23) | 2026-08-03 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| HUD-USPS ZIP-to-county residential-address crosswalk | direct | HUD-USPS 2026Q1 | 2026-08-09 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-30 | 2026-08-06 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-08-06 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Realtor.com Rental Report — top-50 asking rents | direct | top-50 rental asking rents 2026-05 | 2026-08-05 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Redfin Data Center — ZIP resale activity and supply | direct | ZIP rolling 3 months through 2026-06-30; updated 2026-07-03 | 2026-08-12 |
| USDA ERS — Rural-Urban Continuum Codes | direct | USDA ERS 2023 Rural-Urban Continuum Codes | 2026-08-02 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI - metro market rents, not seasonally adjusted | direct | Metro_zori_uc_sfrcondomfr_sm_month.csv | 2026-08-15 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-08-08 |