Owatonna, MN cityscape
Markets / Minnesota / Owatonna
RENTAL MARKET INTELLIGENCE

Owatonna, MN

Owatonna, MN is treated here as a metropolitan or micropolitan statistical area with a population of 37,439, but the decision frame is intentionally incomplete rather than comparative.

Median price$301k
Median rent$1,186
Gross yield4.7%
Job growth▼ 1.3%
Micro Area · CBSA 3694040 public sourcesChecked nightly
Verified marketProfile

Not ranked: unavailable score components: 12-month rent growth. Measured components cover 75% of the index weight.

Direct rental answer

How much is rent in Owatonna, MN?

Zillow's metro-wide Observed Rent Index is $1,186 per month for 2026-06-30. The current release does not support a 12-month change.

Zillow ZORI$1,1862026-06-30

All homes and bedroom counts

Census ACS gross rent$1,061ACS 2024 5-year

Occupied rental units paying rent

HUD 2BR FMR$1,142FY2026 FMR

Two-bedroom standard

These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.

Exact county schedules

HUD rent benchmarks inside Owatonna

Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.

FY2026 FMR · FY2026 · monthly gross-rent standards
CountyStudio1 BR2 BR3 BR4 BR
Steele County, MNFIPS 27147$787$870$1,142$1,549$1,816
The read

Why this market scores where it does

Owatonna, MN is treated here as a metropolitan or micropolitan statistical area with a population of 37,439, but the decision frame is intentionally incomplete rather than comparative. Zillow provides June 30, 2026 asking-rent and home-value index readings, yet it does not publish enough history here to calculate a trailing-12-month rent change. The 12-month rent change is unavailable. For that reason, this report does not assign a score or rank. It does not convert a current rent level into a momentum conclusion. The usable question is narrower: how do the available rent, value, income, labor, construction, resale, migration, mortgage-occupancy, and hazard readings sit beside each other, and what missing measurements would change their interpretation? This is a due-diligence map, not a market-wide verdict.

At June 30, 2026, Zillow's asking-rent index is $1,186 and its home-value index is $301,106. The supplied year-over-year value change is 0.0315, while gross yield is 0.0472. This is an indexed rent-and-value snapshot with an explicit yield measure, but it is not a complete operating statement. The supplied information contains no expense, financing, vacancy, maintenance, tax, insurance, or lease-term amount. Zillow's source scope matters: asking-rent and home-value indexes should remain distinct from executed leases and individual sale outcomes. The missing trailing rent history is especially important because the level of $1,186 alone says nothing in the available evidence about the direction or pace of rent change.

Census ACS supplies a median household income of $84,196, a rent-to-income measure of 0.169, and a price-to-income measure of 3.58. HUD, by contrast, sets the FY2026 two-bedroom Fair Market Rent at $1,142. The Zillow asking-rent index is $44 above that HUD benchmark, and the supplied rent-versus-FMR ratio is 1.038. The two sources define an affordability boundary rather than a universal affordability finding: Census ACS is the income source, HUD is the Fair Market Rent benchmark, and Zillow is an asking-rent index. Neither the reported median income nor the difference from FMR identifies renter income distribution, household composition, lease terms, or an individual household's rent burden.

BLS LAUS records a year-over-year job change of -0.0127 in the 12 months through 2026-05. Census Building Permits reports 76 total permits in 2026 YTD through M06; 20 sit in the 5+ category, or 26.3 percent, and the supplied rate is 2.03 per 1,000. Redfin's 2026-05-01 for-sale reading shows 1.7 months of supply versus 1.9 previously, median days on market of 15 versus 13, a sale-to-list ratio of 1.0037, and a price-drop measure of 0.2289 versus 0.2667. Lower measured for-sale supply and fewer price drops coexist with longer median marketing time. That tension should not be reduced to a single condition: the Census survey captures permitted housing supply rather than completions in the available figures, Redfin captures for-sale conditions rather than rental vacancy, and the BLS change establishes no explanation for either.

IRS county-to-county tax-return migration, aggregated to the market, records 925 moves in and 965 moves out, for supplied net migration of -40. Its AGI-in reading is $55,983, its AGI-out reading is $59,345, and the supplied AGI gap is -$3,362. HMDA provides a different lens: its 2024 purchase-mortgage occupancy evidence totals 410 purchases, including 17 investor purchases, for an investor share of 0.0415. These are not interchangeable demand measures. IRS describes tax-return migration and associated AGI readings, whereas HMDA describes purchase-mortgage occupancy evidence. They do not establish a tenant-demand trend, lease absorption, renter turnover, or a count of all acquisitions. Their dates and coverage should remain visible beside the current Zillow, BLS, permit, and Redfin readings.

FEMA's National Risk Index identifies inland flood as the top hazard and water as the hazard type. The reported climate-loss ratio is 0.001254 and the NRI risk score is 37.2. FEMA supplies expected annual loss evidence, not an actual insurance premium, repair bill, tax bill, operating expense, or site-specific loss amount in this record. Available cost-level evidence remains limited to Zillow's indexed rent and value levels and HUD's Fair Market Rent benchmark; none is a risk-adjusted operating-cost figure. The FEMA reading can therefore sit alongside the Zillow gross-yield measure, but the available evidence supplies no stated arithmetic bridge between them. Risk evidence and rental-value evidence should be kept separate rather than combined into a net-return claim.

The practical synthesis is a set of unresolved checks, not a directional call. The next evidence to investigate is a Zillow series long enough to calculate the trailing-12-month rent change; the subsequent status of the 76 permits; rental vacancy and current lease availability; the composition behind the BLS LAUS job change; the timing and coverage of IRS migration; the coverage boundary of HMDA purchase mortgages; and actual cost documentation relevant to FEMA's hazard evidence. Census ACS income, HUD FMR, Census Building Permits, Redfin, and Zillow measure different objects and periods, while IRS, HMDA, BLS, and FEMA answer still different questions. The available evidence supports comparison of supplied levels and ratios, including its stated tensions, but it does not support a forecast, a property or neighborhood conclusion, a market ranking, or a single renter, landlord, or small-investor decision.

Frequently Asked Investor Questions

Why does the report not score or rank Owatonna?
Zillow has a June 30, 2026 asking-rent index of $1,186, but it does not publish the history needed here to calculate a trailing-12-month rent change. A current index level does not document the pace or direction of rent movement. Owatonna is therefore unranked in this report, with neither a score nor a rank assigned.
What does the Zillow and HUD comparison establish?
HUD's FY2026 two-bedroom FMR is $1,142, compared with Zillow's June 30, 2026 asking-rent index of $1,186. The supplied difference is $44, and rent versus FMR is 1.038. Census ACS adds median household income of $84,196 and a rent-to-income measure of 0.169, but neither source makes a household-specific burden finding.
How should BLS, Census Building Permits, and Redfin be read together?
Redfin reports 1.7 months of for-sale supply, 15 median days on market, a 1.0037 sale-to-list ratio, and a 0.2289 price-drop measure at its 2026-05-01 reading. Census Building Permits reports 76 permits through M06, while BLS LAUS reports job change of -0.0127 through 2026-05. These sources have different coverage and do not directly measure rental vacancy.
What investigation gaps remain after considering IRS, HMDA, and FEMA?
IRS gives county-to-county tax-return migration rather than lease activity: 925 moves in, 965 moves out, net migration of -40, and an AGI gap of -$3,362. HMDA's 2024 purchase-mortgage occupancy evidence gives a 0.0415 investor share. FEMA adds inland-flood expected-annual-loss evidence, but no actual cost documentation. Remaining questions concern rental availability, HMDA coverage, permit status, and costs tied to hazard exposure.

Investor Quick Takeaways

Gross Yield: 4.7%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: n/a

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 4.2%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Owatonna
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply1.7 mo.▼ from 1.9 mo. a year ago
Median days on market15 days▲ from 13 days a year ago
Listings with price drops22.9%▼ from 26.7% a year ago
Sale-to-list ratio100.4%2026-05-01
Home value growth▲ 3.1%Zillow ZHVI · trailing 12 months
Rent growthn/aZillow ZORI · trailing 12 months
Gross rental yield4.7%Rent × 12 ÷ price
Payroll job growth▼ 1.3%LAUS · 12m to 2026-05
Release-to-release evidence

What actually changed

This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.

No published score movementn/an/a
n/a

The published component scores did not move in this release.

Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.

The named source periods advanced, but the measured values on this page held steady.

Independent rent evidence

One market, several legitimate rent benchmarks

These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.

Monthly benchmark4 of 4 reported values
Zero-based scale
Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$313$625$938$1,250Zillow ZORI2026-06-30$1,186HUD 1BR FMRFY2026 FMR$870HUD 2BR FMRFY2026 FMR$1,142Census ACS gross rentACS 2024 5-year$1,061Monthly rental benchmarksIndependent monthly rent measures shown on a zero-based scale. Missing source values are labelled unavailable and are not inferred.$0$625$1,250Zillow ZORI2026-06-30$1,186HUD 1BR FMRFY2026 FMR$870HUD 2BR FMRFY2026 FMR$1,142ACS gross rentACS 2024 5-year$1,061
The chart compares published levels without averaging them. A longer bar does not mean a source is more accurate; it means that source measures a higher rent under its own definition.
Typical observed market rentZillow ZORI
$1,186Primary RentMarker baseline
2026-06-30

All homes and bedroom counts

A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.

View source release ↗
Fair Market RentHUD 1BR FMR
$870−$316 vs ZORI
FY2026 FMR

One-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Fair Market RentHUD 2BR FMR
$1,142−$44 vs ZORI
FY2026 FMR

Two-bedroom standard

An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.

View source release ↗
Median gross rentCensus ACS gross rent
$1,061−$125 vs ZORI
ACS 2024 5-year

Occupied rental units paying rent

A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.

View source release ↗
Take the next step

Keep Owatonna as context, then replace market-wide evidence with the candidate property's facts.

Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

National supply context

Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
2420245420256220265+ unit buildingssingle family
62 units authorised in 2026, 32% of them in 5+ unit buildings. A meaningful share is apartments, which discount first when they lease up. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
−40
925 in vs 965 out (IRS SOI)
▼ 4.3% of arriving households
Mover Income Gap
−$3,362
Arriving $55,983 vs leaving $59,345
Average AGI per tax return (IRS SOI)
Investor Purchase Share
4.2%
17 of 410 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.125% building value annual loss ratio
FEMA NRI · risk type: water
Compare yield and FEMA exposure →
Households arrive mainly from: Rice County · Waseca County · Dakota County · Hennepin County · Olmsted County
925 in − 965 out = -40 net
Direct market links

Where tax-return households moved from and to

These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.

Explore every route
Leading inbound markets
  1. Faribault, MN144 arriving
  2. Minneapolis, MN128 arriving
  3. Rochester, MN85 arriving
Leading outbound markets
  1. Minneapolis, MN191 leaving
  2. Faribault, MN114 leaving
  3. Rochester, MN85 leaving
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. A counter-case is that Zillow's $1,186 asking-rent index, $301,106 home-value index, and 0.0472 gross-yield measure are insufficient for a full rental-economics reading. The available evidence has no operating-cost, vacancy, financing, or lease-term amount. Any conclusion that treats those indexes as a complete cash-flow result would rest on data that are not supplied.
  2. A counter-case to reading the resale data as uniformly firm is the mixed Redfin pattern: months of supply fell from 1.9 to 1.7 and price drops fell from 0.2667 to 0.2289, while median days on market rose from 13 to 15. The 76 Census permits do not resolve the tension because the supplied measure is permits, not completion or rental-vacancy evidence.
  3. A separate counter-case is that FEMA's inland-flood signal could matter through cost or exposure details unavailable in the evidence. The climate-loss ratio of 0.001254 and NRI score of 37.2 are expected-annual-loss evidence, not actual operating costs. They cannot be netted against Zillow's 0.0472 gross yield without an unsupported cost assumption.
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household income and gross rentdirectACS 2024 5-year2026-08-05
Census ACS 5-year — historical household incomedirectACS 2019 and 2024 5-year2026-08-05
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
Apartment List Rent Estimates — recent-lease rent indexdirectApartment List 2026-072026-08-08
Apartment List Time on Market — listing liquiditydirectApartment List 2026-072026-08-08
Apartment List Vacancy Index — rental vacancydirectApartment List 2026-072026-08-08
BEA County Personal Income — income and populationdirect2024 County Personal Income (released 2026-02-05); history 1969-20242026-08-03
BEA Regional Price Parities — metropolitan price levelsdirect2024 Regional Price Parities (released 2026-02-19); history 2008-20242026-08-03
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS OEWS — occupation employment and wagesdirectMay 2025 OEWS estimates (released 2026-05-15)2026-08-03
BLS QCEW — county employment and wagesdirectannual county employment and wages 2021-2025; latest 2025 vs 20242026-08-02
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
Census ACS five-year — ZCTA housing and incomedirectACS 2024 5-year ZCTA2026-08-08
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI history 1975-2025; latest 20252026-08-02
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD CHAS — renter burden by HAMFI income banddirectHUD CHAS 2018-2022 ACS 5-year (released 2025-12-23)2026-08-03
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
HUD-USPS ZIP-to-county residential-address crosswalkdirectHUD-USPS 2026Q12026-08-09
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-302026-08-06
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-08-06
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Realtor.com Rental Report — top-50 asking rentsdirecttop-50 rental asking rents 2026-052026-08-05
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Redfin Data Center — ZIP resale activity and supplydirectZIP rolling 3 months through 2026-06-30; updated 2026-07-032026-08-12
USDA ERS — Rural-Urban Continuum CodesdirectUSDA ERS 2023 Rural-Urban Continuum Codes2026-08-02
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI - metro market rents, not seasonally adjusteddirectMetro_zori_uc_sfrcondomfr_sm_month.csv2026-08-15
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-08-08