The five-digit label 75024 is both Zillow’s ZIP market identifier and the matched Census ZCTA. A ZCTA is a statistical area used for Census tabulation; it is not identical to a USPS delivery ZIP. Zillow’s June 2026 ZIP ZORI, a typical observed asking-rent index blended across rental types, was $1,792 per month, down 0.7% year over year. That ZIP asking-rent index sat above the $1,713 Plano city-context rent, the $1,736 Collin County-context rent, and the $1,673 Dallas-Fort Worth-Arlington metro-context rent. Those wider values are comparison context, not ZIP-specific substitutes.
The recent decline extends a cooling history rather than reversing it: exact same-month ZORI change was -0.7% over one year and -1.1% over three years, following a positive 2.5% annualized change over five years. History coverage was 100%, supporting a complete backward-looking record through the stated endpoint. Monthly rent movements produced 3.0% annualized variability, which suggests that a single current ZORI reading is reasonably stable but still not a unit quote. Separately, the maximum historical drawdown was 6.4%, showing a meaningful prior retreat from an earlier index peak. Transparent national discovery ranks among history-eligible ZIPs were 2,634 for momentum, 1,557 for stability, and 2,563 for the balanced measure; lower ranks are stronger. These are measurements of past behavior, not forecasts or investment recommendations.
Source differences matter here. The matched ACS 2024 five-year survey reported median gross rent of $1,891 for occupied renter homes, so it was higher than the current Zillow asking-rent index. ACS median gross rent is a survey measure, includes selected utilities, and describes occupied renter households rather than currently marketed listings. HUD’s two-bedroom fair market rent standard was $2,580, placing ZIP ZORI 30.5% below that administrative benchmark. HUD FMR and SAFMR values are bedroom-specific program standards, not asking rents. Neither ACS nor HUD should be read as a replacement for the ZIP’s current Zillow asking-rent index.
The local HUD ladder can nevertheless organize a bedroom view when it is used only as a scaling device. The resulting modelled ZIP estimates are $1,466 for a studio, $1,528 for one bedroom, $1,792 for two bedrooms, $2,257 for three bedrooms, and $2,869 for four bedrooms. These estimates scale the ZIP-wide ZORI by the local HUD bedroom ladder; they are not measured bedroom rents, rental listings, lease transactions, or proof that any available home rents at those amounts. The wide spread across the modelled ladder reinforces why a blended ZIP index should not be treated as a quotation for a particular floor plan.
At the ZIP index level, the arithmetic income screen is more favorable than the burden survey alone might imply. Paying the current ZORI while allocating 30% of gross income to rent requires $71,680 of annual income. ACS reports median household income of $117,088, and the current asking-rent-to-income comparison is 18.4%. Those figures are broad area measures, not applicant underwriting. In the ACS renter sample, 4,248 of 11,994 renter households, or 35.4%, reported spending at least 30% of income on gross rent. That burden measure includes occupied households and selected utilities; it cannot establish affordability, qualification, or conditions for a particular unit. The 30% screen is arithmetic, not advice or an applicant qualification rule.
ACS housing evidence adds supply context without demonstrating vacancy at a specific property. The matched ZCTA had 1,244 vacant homes and a 6.1% overall vacancy rate, while renters occupied 62.4% of occupied housing. Of the vacant homes, 893 were classified as vacant for rent. Housing stock spans both single-family and large multifamily structures, a mix consistent with the need to compare like with like when reviewing listings. The vacancy and renter-share figures describe an area-wide survey universe; they do not identify concessions, physical condition, lease turnover, availability, or rent pressure at an individual building.
The for-sale picture provides a separate tension. In Redfin’s direct rolling-three-month ZIP resale observation, median sold price was $672,348, down 3.9% year over year; 93 homes sold with a median 36 days on market. Inventory was 139 homes and months of supply stood at 4.5. Sale-to-list evidence was also restrained, with 12.2% of sales closing above list price. Annualized ZIP ZORI divided by median sold price produced a 3.2% cross-source screening ratio only; it is not a cap rate, net return, expected return, or property yield. The decline in resale pricing broadly confirms the rent history’s cooling direction, while the still-observed transaction flow challenges any conclusion that slower rent growth alone describes all housing-market activity. These are resale observations, not rental transactions or rental comparables.
The central limitation is that each source answers a different question at a different level of aggregation. ZORI is a blended asking-rent index, ACS is a survey of occupied renter homes, HUD is an administrative standard, and Redfin is direct ZIP resale evidence. Before applying this report to a property, the unresolved facts are the actual bedroom count, property type, asking rent, included utilities, mandatory fees, lease term, availability date, listing age, concessions, and whether nearby rentals are genuinely comparable. For a sale listing, relevant checks instead include the specific home’s condition, list and sale history, and characteristics of the cited resale comparables. No area-level metric can replace those property-level facts.