Cities / Kentucky / Daviess County / Owensboro
Owensboro cityscape
City housing brief · Incorporated place

Owensboro, KY

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield6.2%ZORI × 12 ÷ ZHVI · before costs
Direct city rent answer

What does rent cost in Owensboro, KY?

The latest city-level Zillow ZORI for Owensboro is $1,121 per month in 2026-06. It measures a typical asking-rent market across rental types—not an arithmetic average or an address-level rent estimate.

City Zillow ZORI$1,1212026-06 · up 5.0% year over year
City ACS gross rent$905ACS 2024 5-year occupied-renter survey
HUD two-bedroom context$1,110Daviess County administrative standard
How to read the rent answer for Owensboro
MeasureCurrent valueGeographyMeasurement boundary
Zillow ZORI$1,121Owensboro cityTypical observed asking-rent index; not a unit quote.
Census ACS gross rent$905Owensboro citySurvey estimate for occupied renter homes, including specified utilities.
HUD 2BR FMR$1,110Daviess CountyAdministrative bedroom standard; wider context, never substituted as city rent.

For a property decision, match bedroom count, condition, utilities, concessions, lease timing and nearby comparable listings. Wider county and metro evidence below stays explicitly labelled.Zillow pulled 2026-07-29

City market snapshot

Four figures that frame the city

Typical home value
$216k
▲ 2.6% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,121
▲ 5.0% year over year
Zillow ZORI · 2026-06
Entry affordability
3.8x
home value ÷ household income
Zillow + Census ACS
Population
60,302
▲ 1.3% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Owensboro’s Zillow ZHVI typical home value is $216,394, up 2.6%, while Zillow ZORI typical observed monthly market rent is $1,121, up 5.0%. Those city measures imply a 6.2% gross yield before every operating cost. ZHVI is 3.8x the ACS median household income, and annual ZORI equals 23.9% of that income. These are broad affordability screens, not evidence that a specific household qualifies or that a property will achieve the typical rent.

02Housing stock

Owensboro has 27,274 housing units; the citywide vacancy rate is 6.7%, and renters occupy 42.6% of occupied units. Single-family structures represent 71.8% of all units, versus 5.0% in large multifamily buildings. ACS surveyed occupied housing reports a $905 median gross rent, including contract rent and selected utilities, and a $178,900 owner-reported median home value. Those ACS medians are not interchangeable with Zillow’s typical-value and observed-market-rent series because the measures and periods differ.

03City depth

City ACS context shows rent burden for 43.6% of renter households, signaling limited budget headroom for many tenants. Among vacancies, 558 units were classified for rent; for-sale, seasonal and other reasons also exist, so vacancy-reason shares do not equal available investment inventory. Population was 60,302, a 1.3% change from 59,536 across overlapping ACS five-year vintages; it is neither an annual rate nor a five-year event count and may reflect boundary changes. Median household income is $56,357, while poverty is 18.9% and unemployment is 5.3%; these are descriptive demand constraints, not causal findings or property-specific tenant evidence.

04Wider context

At the county scope, Daviess County listings had a median market time of 39 days, which frames resale liquidity but does not measure Owensboro alone. At the metro scope, the Owensboro metro had 0.1% job growth and 1.7 months of supply; both describe the broader metro, not city demand or a particular asset. At the national scope, the mortgage rate was 6.66%, a financing benchmark rather than a quote for any borrower.

05Limits & next checks

Underwriting should treat the gross yield as a starting screen: it excludes taxes, insurance, repairs, capital work, management, utilities, vacancy, financing and transaction costs. Citywide vacancy and renter share cannot establish lease-up speed, and ACS structure or burden shares cannot identify purchasable stock. Before acting, verify the property’s purchase price, achievable unit rent, utility responsibility, current taxes, insurance and climate exposure, inspection-based repairs, title and zoning, financing terms, management plan and local rent comparables.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +34.7%ZORI +17.5%
13511595202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
42.6%RENTER
Owner occupied57.4%
Renter occupied42.6%
Vacant units6.7%

Median structure year 1972

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$216.4K$1.1K
ACS occupied housing$178.9K$905
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$56k

Annual ACS household measure.

Rent-to-income screen23.9%

Annual ZORI divided by ACS median income.

ACS rent burden43.6%

Renters paying at least 30% of household income toward gross rent.

Average household size2.30

People per occupied housing unit.

Single-family stock71.8%

Detached and attached one-unit structures.

Large multifamily stock5.0%

Housing in structures with 20 or more units.

Vacant and for rent30.6%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment5.3%

Share of the civilian labor force.

Poverty18.9%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Owensboro, KYBowling Green, KYDecatur, ALVictoria, TX
Typical home valueZillow ZHVIOwensboro$216.4KBowling Green$288.5KDecatur$224.9KVictoria$217.6KObserved market rentZillow ZORI / monthOwensboro$1.1KBowling Green$1.3KDecatur$1.1KVictoria$1.2KGross yieldZORI × 12 ÷ ZHVIOwensboro6.2%Bowling Green5.3%Decatur5.8%Victoria6.7%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Bowling Green, KY

Compared with Owensboro, typical home value is $72k higher, monthly rent is $163 higher, and gross yield is 0.9 percentage points lower.

Rent burden 30%+
50.4%
Renter share
63.4%
One-unit stock
48.3%
20+ unit stock
10.1%
Closest data profile02

Decatur, AL

Compared with Owensboro, typical home value is $9k higher, monthly rent is $39 lower, and gross yield is 0.4 percentage points lower.

Rent burden 30%+
46.1%
Renter share
36.7%
One-unit stock
75.7%
20+ unit stock
4.9%
Closest data profile03

Victoria, TX

Compared with Owensboro, typical home value is $1k higher, monthly rent is $90 higher, and gross yield is 0.5 percentage points higher.

Rent burden 30%+
49.9%
Renter share
42.1%
One-unit stock
63.1%
20+ unit stock
6.2%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$221.7K$221.7K$216.4KObserved market rent$1.2K$1.2K$1.1K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
Same Zillow index families

City limits versus the linked metro

OwensboroMetro
Observed market rentMetro $1.2KCity $1.1K · -5.7%Typical home valueMetro $215.5KCity $216.4K · +0.4%Gross yieldMetro 6.6%City 6.2% · -6.1%
Zillow ZORI and ZHVI use the same release month at both boundaries. Gross yield is rent × 12 ÷ home value; the metro contains the city and is context, not a substitute.

Search all direct city–metro gaps in the interactive atlas.

COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
197
Listing DOM
39 days
FHFA one-year
▲ 4.0%
Net migration
-43
Investor share
11.9%
Effective property tax
0.84%
Top hazard
inland flooding
Expected loss ratio
0.23%
METRO LAYER

Owensboro, KY

Open metro analysis →
Job growth▲ 0.1%12m to 2026-06
Permitted units2142026 YTD through M06
Permits / 1,0001.9broader metro population
Months of supply1.72026-05-01
Median DOM28 daysRedfin metro tracker
Price drops52.2%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The city gross yield excludes every operating and financing cost, so it is not a cap rate or cash-flow estimate.

  2. 02

    ACS city vacancy includes rental, sale, seasonal and other reasons, so it cannot establish available rental inventory or lease-up speed.

  3. 03

    County listing time and the national financing benchmark may differ materially from property-specific resale timing and borrowing terms.

Questions answered

Quick reading guide

Is the Zillow gross yield a cap rate?

No. It is annualized city ZORI divided by city ZHVI before operating costs, capital spending, vacancy and financing.

Do the city vacancy figures show that a rental will lease quickly?

No. They describe citywide housing-stock status and vacancy reasons, not the condition, price, location or demand for a specific property.

How should the wider geographic evidence be used?

County listing evidence, metro labor and supply measures, and the national financing rate are context only; none directly measures the city property being underwritten.

Sources and geography

What belongs to this city page

Census recognizes this as Owensboro city. The place intersects Daviess County.