Owensboro, KY cityscape
Markets / Kentucky / Owensboro
RENTAL MARKET INTELLIGENCE

Owensboro, KY

Owensboro merits investigation by yield-focused buyers comfortable with flood exposure; buyers prioritizing job growth or low climate risk should avoid it.

Median price$216k
Median rent$1,189
Gross yield6.6%
Job growth▲ 0.1%
CBSA 3698026 public sourcesChecked nightly
SCORE / 10061RANK #131 / 571
Composite Market ScoreRank #131 of 571 scored US metros
The read

Why this market scores where it does

Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.

Owensboro merits investigation by yield-focused buyers comfortable with flood exposure; buyers prioritizing job growth or low climate risk should avoid it. Median asking rent is $1,189 against a $215,528 home value, producing a 6.62% gross yield.

The opportunity is strong rent performance, affordability and limited new supply. Rent rose 5.37% while home values increased 0.62%; rent equals 20.99% of median household income. Months of supply is 1.7, and permitting stands at 1.9 per thousand residents.

The risks are weak employment momentum and water exposure. Jobs grew just 0.1%, while tax filings show net migration of -45 households. Inland flood is the dominant hazard, with an annual climate loss ratio of 0.2328% of building value.

Frequently Asked Investor Questions

Does the current rent support the reported yield?
The median asking rent is $1,189 per month against a $215,528 median home value, and the published gross yield is 6.62%.
Is housing supply tight?
Months of supply is 1.7, median days on market is 28, and permits total 214, or 1.9 per thousand residents.
What does migration show?
Tax filings record 1,773 households moving in and 1,818 moving out, for net migration of -45.

Investor Quick Takeaways

Gross Yield: 6.6%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: ▲ 5.37%

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 11.5%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Owensboro
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply1.7 mo.▼ from 1.8 mo. a year ago
Median days on market28 daysunchanged from a year ago
Listings with price drops52.2%▲ from 34.2% a year ago
Sale-to-list ratio97.6%2026-05-01
Home value growth▲ 0.6%Zillow ZHVI · trailing 12 months
Rent growth▲ 5.37%Zillow ZORI · trailing 12 months
Gross rental yield6.6%Rent × 12 ÷ price
Payroll job growth▲ 0.1%CES · 12m to 2026-06
Composite breakdown

What each component measures

Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.

Jobs48Rent trend79Affordability76Supply89Climate safety17
Published arithmeticComponent × weight = points
61
SignalScoreWeightPoints
Job growth4830%14.40
Rent trend7925%19.75
Affordability7615%11.40
Supply pressure8915%13.35
Climate risk1715%2.55
Published score61
Owensboro, KY scoreRank #131
61
Job growth48/100

Job growth of 0.1% -> employment demand is nearly flat, offering little support for rental expansion.

Rent trend79/100

Rent growth of 5.37% and a 6.62% gross yield -> current rent economics warrant investigation, though gross yield excludes expenses.

Affordability76/100

A 20.99% rent-to-income ratio and 3.17 price-to-income ratio -> housing appears relatively accessible within this market.

Supply pressure89/100

Months of supply at 1.7 and permits at 1.9 per thousand residents -> listed and prospective new supply are limited.

Climate risk17/100

An inland-flood hazard and 0.2328% annual climate loss ratio -> insurance, property-level exposure and mitigation costs require scrutiny.

The numbers

What this market costs and what it earns

Every derived ratio below recomputes from the same source record used by the article and score.

ZHVI Median Price
$216k
YoY ▲ 0.6%
ZORI Median Rent
$1,189
YoY ▲ 5.37%
Gross Rental Yield
6.6%
Rent × 12 ÷ price
$1,189 × 12 ÷ $215,528
Job Growth (YoY)
▲ 0.1%
CES payrolls
Job signal 48/100
Median Household Income
$68k
Census ACS 5-year
Rent Burden
21.0%
Annual rent ÷ household income
Price-to-Income
3.2x
Median value ÷ household income
HUD 2BR Fair Market Rent
$1,110
Market rent 107.1% of FMR
Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
313201931020203982021224202229220232042024247202519820265+ unit buildingssingle family
198 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
−45
1,773 in vs 1,818 out (IRS SOI)
▼ 2.5% of arriving households
Mover Income Gap
−$3,090
Arriving $54,117 vs leaving $57,207
Average AGI per tax return (IRS SOI)
Investor Purchase Share
11.5%
158 of 1,373 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.233% building value annual loss ratio
FEMA NRI · risk type: water
Households arrive mainly from: Ohio County · Hancock County · Vanderburgh County · Jefferson County · Muhlenberg County
1,773 in − 1,818 out = -45 net
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. Job growth is nearly flat, limiting evidence of expanding employment demand.
  2. Tax-filing migration is negative, with more households moving out than moving in.
  3. Inland flood is the dominant hazard, and the recorded climate loss ratio indicates recurring building-value exposure.
Statistical peers

Metros that behave like Owensboro

Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.

MetroScorePriceRentYieldJob Growth
Owensboro, KY (Target)61$216k$1,1896.6%▲ 0.1%
San Angelo, TX64$234k$1,3066.7%▲ 0.3%
Victoria, TX52$224k$1,2126.5%▲ 0.4%
Bangor, ME45$290k$1,5636.5%▼ 0.2%
Lima, OH66$196k$1,1777.2%▲ 0.1%
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household incomedirectACS 2024 5-year2026-07-26
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS QCEW — county employment and wagesdirectannual county employment and wages 2025 vs 20242026-07-31
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI 20252026-07-28
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-232026-07-27
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-07-27
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-07-26