Cities / Virginia / Roanoke city / Roanoke
Roanoke cityscape
City housing brief · Incorporated place

Roanoke, VA

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield5.9%ZORI × 12 ÷ ZHVI · before costs
City market snapshot

Four figures that frame the city

Typical home value
$285k
▲ 3.0% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,394
▲ 5.1% year over year
Zillow ZORI · 2026-06
Entry affordability
5.2x
home value ÷ household income
Zillow + Census ACS
Population
98,355
▼ 0.9% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Roanoke's citywide Zillow ZHVI typical home value is $285,213 and ZORI typical observed market rent is $1,394 monthly, implying a 5.87% gross yield before every operating cost and financing. Zillow value rose 3.01% year over year while rent rose 5.10%; this is recent movement, not a forecast. ZHVI is 5.15x ACS median household income, while annual ZORI is 30.21% of that income. These citywide ratios signal affordability and cash-flow constraints but do not establish a property's achievable rent or return.

02Housing stock

The city contains 49,106 housing units. Renters occupy 47.56% of occupied units, and citywide vacancy is 11.26%. ACS reports, for surveyed occupied housing, a $190,500 median owner-reported home value, $996 median gross rent and 1958 median year built. These measures differ in concept and period from Zillow's typical value and observed market rent; ACS gross rent includes selected utilities. They must not be averaged. The median building vintage makes condition, systems and deferred maintenance important property checks, not conclusions about every building.

03City depth

City structure mix is 65.10% single-family and 7.45% large multifamily. The city rent-burden share is 45.34%, while for-rent units are 30.39% of vacant units; neither measures available investment inventory or guarantees leasing speed. Population declined 0.88% between overlapping ACS five-year estimates, a comparison that may also reflect boundary changes. Median household income is $55,378, poverty is 18.33%, and unemployment is 5.61%. These facts describe demand depth and constraints, but not tenant quality, achievable rent or property-specific occupancy.

04Wider context

The Roanoke City county record shows a median 61 days on market, a county listing-pacing measure rather than evidence of city asset quality. The broader Roanoke metro has 2.5 months of supply, a metro measure that should not be blended with city vacancy or county listing time. The national Freddie Mac 30-year mortgage rate is 6.58%, framing national borrowing conditions rather than a Roanoke loan quote. These county, metro and national indicators remain context, not substitutes for city or parcel evidence.

05Limits & next checks

The underwriting gap is the absence of parcel price, unit mix, leases, operating history and condition. Verify attainable rent with comparable leases, inspect major systems, review utility responsibility and deferred work, and obtain the actual tax bill, insurance terms and financing quote. Check title, zoning, use permissions, hazard exposure, and realistic vacancy, turnover, management, repair and capital-reserve assumptions. Recalculate net operating income and debt coverage from property-level inputs; citywide Zillow yield is only a screening ratio.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +35.5%ZORI +43.5%
14411995202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
47.6%RENTER
Owner occupied52.4%
Renter occupied47.6%
Vacant units11.3%

Median structure year 1958

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$285.2K$1.4K
ACS occupied housing$190.5K$996
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$55k

Annual ACS household measure.

Rent-to-income screen30.2%

Annual ZORI divided by ACS median income.

ACS rent burden45.3%

Renters paying at least 30% of household income toward gross rent.

Average household size2.22

People per occupied housing unit.

Single-family stock65.1%

Detached and attached one-unit structures.

Large multifamily stock7.4%

Housing in structures with 20 or more units.

Vacant and for rent30.4%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment5.6%

Share of the civilian labor force.

Poverty18.3%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Roanoke, VANewport News, VANorfolk, VAReading, PA
Typical home valueZillow ZHVIRoanoke$285.2KNewport News$298KNorfolk$315.5KReading$268.7KObserved market rentZillow ZORI / monthRoanoke$1.4KNewport News$1.6KNorfolk$1.8KReading$1.4KGross yieldZORI × 12 ÷ ZHVIRoanoke5.9%Newport News6.4%Norfolk6.7%Reading6.2%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Newport News, VA

Compared with Roanoke, typical home value is $13k higher, monthly rent is $193 higher, and gross yield is 0.5 percentage points higher.

Rent burden 30%+
51.1%
Renter share
51.8%
One-unit stock
60.8%
20+ unit stock
8.8%
Same state02

Norfolk, VA

Compared with Roanoke, typical home value is $30k higher, monthly rent is $358 higher, and gross yield is 0.8 percentage points higher.

Rent burden 30%+
54.9%
Renter share
53.7%
One-unit stock
56.4%
20+ unit stock
13.1%
Closest data profile03

Reading, PA

Compared with Roanoke, typical home value is $16k lower, monthly rent is $1 higher, and gross yield is 0.4 percentage points higher.

Rent burden 30%+
60.4%
Renter share
59.4%
One-unit stock
64.1%
20+ unit stock
9.2%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$226.2K$226.2K$285.2KObserved market rent$1.3K$1.3K$1.4K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
281
Listing DOM
61 days
FHFA one-year
▲ 4.7%
Net migration
216
Investor share
16.2%
Effective property tax
0.99%
Top hazard
inland flooding
Expected loss ratio
0.10%
METRO LAYER

Roanoke, VA

Open metro analysis →
Job growth▲ 0.3%12m to 2026-06
Permitted units1,3122026 YTD through M06
Permits / 1,0004.2broader metro population
Months of supply2.52026-05-01
Median DOM19 daysRedfin metro tracker
Price drops35.9%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    Citywide gross yield omits operating costs and financing, so it is not a net return measure.

  2. 02

    City rent burden, poverty and unemployment are descriptive demand constraints, not causes or predictions of property performance.

  3. 03

    ACS city vacancy reasons are survey context and do not identify available investment inventory or expected leasing speed.

Questions answered

Quick reading guide

Does the Zillow gross yield equal an expected net return?

No. It annualizes citywide Zillow observed market rent against typical city home value before every operating cost and financing.

Can city vacancy show how quickly a particular rental will lease?

No. City vacancy describes the housing stock and cannot establish property condition, rent fit, tenant demand or lease-up time.

How should the wider market evidence be used?

Treat county listing time, metro supply and the national mortgage rate as separate context; none measures the city or parcel.

Sources and geography

What belongs to this city page

Census recognizes this as Roanoke city. The place intersects Roanoke city.