Cities / Michigan / Spans 2 counties / Traverse City
Traverse City cityscape
City housing brief · Incorporated place

Traverse City, MI

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield5.3%ZORI × 12 ÷ ZHVI · before costs
Direct city rent answer

What does rent cost in Traverse City, MI?

The latest city-level Zillow ZORI for Traverse City is $2,005 per month in 2026-06. It measures a typical asking-rent market across rental types—not an arithmetic average or an address-level rent estimate.

City Zillow ZORI$2,0052026-06 · up 4.2% year over year
City ACS gross rent$995ACS 2024 5-year occupied-renter survey
HUD two-bedroom contextn/aCity intersects 2 counties; no county selected
How to read the rent answer for Traverse City
MeasureCurrent valueGeographyMeasurement boundary
Zillow ZORI$2,005Traverse City cityTypical observed asking-rent index; not a unit quote.
Census ACS gross rent$995Traverse City citySurvey estimate for occupied renter homes, including specified utilities.
HUD 2BR FMRn/aNo single countyAdministrative bedroom standard; wider context, never substituted as city rent.

For a property decision, match bedroom count, condition, utilities, concessions, lease timing and nearby comparable listings. Wider county and metro evidence below stays explicitly labelled.Zillow pulled 2026-07-29

City market snapshot

Four figures that frame the city

Typical home value
$451k
▲ 1.5% year over year
Zillow ZHVI · 2026-06
Observed market rent
$2,005
▲ 4.2% year over year
Zillow ZORI · 2026-06
Entry affordability
6.1x
home value ÷ household income
Zillow + Census ACS
Population
15,593
▲ 0.1% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

Traverse City's current Zillow ZHVI, a typical city home value, is $451,364, and Zillow ZORI, a typical observed monthly market rent, is $2,005. Their pairing implies a 5.3% gross yield before property tax, insurance, maintenance, management, vacancy, or financing. Zillow ZORI is 32.5% of median household income on an annualized comparison, while ZHVI equals 6.1x income. Those ratios frame affordability and cash-flow screening, not a household's qualification or a property's net return.

02Housing stock

ACS housing-stock context shows that 36.3% of occupied city units are renter occupied. Its median home value is $415,400 and median gross rent is $995, with gross rent including contract rent and selected utilities. These are survey measures of occupied housing, not current Zillow market measures: ACS value and gross rent should not be averaged with Zillow ZHVI or ZORI. The tenure mix describes the citywide stock, not rental demand for a particular home.

03City depth

Among city renters, the ACS rent-burden measure shows 49.7% at its reported threshold. The stock is 67.4% single-family and 9.7% large multifamily. Citywide vacancy is 15.2%; of vacant units, 23.4% are for rent and 46.9% are seasonal, so these ACS reasons do not identify available investment inventory or leasing speed. Population changed 0.15% between overlapping ACS vintages and should not be annualized; survey and boundary differences may matter. Median household income is $74,087, while poverty is 12.3% and unemployment is 5.2%; these descriptive constraints cannot establish tenant quality, rent collection, or property-level demand.

04Wider context

At county scope, Grand Traverse County's property-tax rate is 0.89% and its two-bedroom fair-market rent is $1,357; Leelanau County's separate county figures are 0.68% and $1,497. Neither county benchmark can be assigned to a particular Traverse City parcel or lease. At broader metro scope, the Traverse City metro posted 2.5% job growth and 4.7 months of supply; metro conditions are not city measures. At national scope, the Freddie Mac national mortgage rate was 6.7%, a financing input rather than a city affordability measure.

05Limits & next checks

The main underwriting gaps are that citywide ZORI does not quote the subject unit, gross yield omits operating costs, and ACS vacancy categories are not an availability count. Verify the parcel's county location, assessed value and tax bill, zoning, insurance, condition and capital needs, lease comparables, utilities, turnover, and association or management charges. Confirm financing terms against the national rate only after lender-specific pricing and borrower qualification are known.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +33.3%ZORI +23.8%
13311495202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
36.3%RENTER
Owner occupied63.7%
Renter occupied36.3%
Vacant units15.2%

Median structure year 1964

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$451.4K$2K
ACS occupied housing$415.4K$995
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$74k

Annual ACS household measure.

Rent-to-income screen32.5%

Annual ZORI divided by ACS median income.

ACS rent burden49.7%

Renters paying at least 30% of household income toward gross rent.

Average household size2.06

People per occupied housing unit.

Single-family stock67.4%

Detached and attached one-unit structures.

Large multifamily stock9.7%

Housing in structures with 20 or more units.

Vacant and for rent23.4%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment5.2%

Share of the civilian labor force.

Poverty12.3%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Traverse City, MIHolland, MIMidland, MIWilliamsburg, VA
Typical home valueZillow ZHVITraverse City$451.4KHolland$375.9KMidland$260KWilliamsburg$473.3KObserved market rentZillow ZORI / monthTraverse City$2KHolland$1.8KMidland$1.5KWilliamsburg$2.1KGross yieldZORI × 12 ÷ ZHVITraverse City5.3%Holland5.7%Midland6.8%Williamsburg5.2%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Holland, MI

Compared with Traverse City, typical home value is $75k lower, monthly rent is $213 lower, and gross yield is 0.4 percentage points higher.

Rent burden 30%+
49.8%
Renter share
32.2%
One-unit stock
70.6%
20+ unit stock
8.3%
Same state02

Midland, MI

Compared with Traverse City, typical home value is $191k lower, monthly rent is $522 lower, and gross yield is 1.5 percentage points higher.

Rent burden 30%+
50.4%
Renter share
32.9%
One-unit stock
73.2%
20+ unit stock
9.1%
Closest data profile03

Williamsburg, VA

Compared with Traverse City, typical home value is $22k higher, monthly rent is $53 higher, and gross yield is 0.1 percentage points lower.

Rent burden 30%+
63.3%
Renter share
46.8%
One-unit stock
59.2%
20+ unit stock
10.0%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$423.5K$662.1K$451.4KObserved market rent$2K$2K$2K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
Same Zillow index families

City limits versus the linked metro

Traverse CityMetro
Observed market rentMetro $2KCity $2K · +2.3%Typical home valueMetro $426.8KCity $451.4K · +5.8%Gross yieldMetro 5.5%City 5.3% · -3.3%
Zillow ZORI and ZHVI use the same release month at both boundaries. Gross yield is rent × 12 ÷ home value; the metro contains the city and is context, not a substitute.

Search all direct city–metro gaps in the interactive atlas.

COUNTY LAYER

All 2 intersecting counties

Rows stay separate; no unweighted county average is presented as a city fact.

2026-06
Active listings
451
Listing DOM
39 days
FHFA one-year
▲ 4.4%
Net migration
139
Investor share
7.2%
Effective property tax
0.89%
Top hazard
inland flooding
Expected loss ratio
0.06%
2026-06
Active listings
125
Listing DOM
34 days
FHFA one-year
▲ 9.5%
Net migration
19
Investor share
7.0%
Effective property tax
0.68%
Top hazard
inland flooding
Expected loss ratio
0.08%
METRO LAYER

Traverse City, MI

Open metro analysis →
Job growth▲ 2.5%12m to 2026-06
Permitted units1,0182026 YTD through M06
Permits / 1,0006.5broader metro population
Months of supply4.72026-05-01
Median DOM42 daysRedfin metro tracker
Price drops21.2%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The city gross yield is pre-cost and cannot represent net operating income or leveraged return.

  2. 02

    Citywide ACS vacancy reasons and renter share cannot establish subject-unit availability or leasing speed.

  3. 03

    The population comparison uses overlapping ACS vintages and may be affected by survey or boundary differences.

Questions answered

Quick reading guide

What does the city gross yield include?

It is a pre-cost ratio from city Zillow ZORI and ZHVI, so it excludes property tax, insurance, maintenance, management, vacancy, and financing.

What is the ACS-versus-Zillow distinction?

ACS median value and gross rent are surveyed occupied-housing measures, while Zillow ZHVI and ZORI are market indicators; the measures should not be averaged together.

Why must the parcel's county be identified?

Grand Traverse County and Leelanau County have separate county property-tax and fair-market-rent benchmarks, which cannot be treated as city figures.

Sources and geography

What belongs to this city page

Census recognizes this as Traverse City city. The place intersects 2 counties (Grand Traverse County, Leelanau County); population and ACS measures are place-wide.