Counties / Michigan / Grand Traverse County

Grand Traverse County, MI

FIPS 26055 · population 96,166 · part of Traverse City, MI

$423k
Zillow home value · 2026-06
Direct county rent answer

What does rent cost in Grand Traverse County, MI?

The latest county-level Zillow ZORI is $1,975 per month in 2026-06. It is a typical asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.

County Zillow ZORI$1,9752026-06 · up 5.0% year over year
County ACS gross rent$1,288ACS 2024 5-year · occupied-renter survey
HUD two-bedroom FMR$1,357FY2026 · administrative standard
HUD Fair Market Rent by bedroom count in Grand Traverse County
BedroomsHUD monthly FMRGeographyMeasurement boundary
Studio$1,136Grand Traverse County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
1 bedroom$1,143Grand Traverse County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
2 bedrooms$1,357Grand Traverse County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
3 bedrooms$1,747Grand Traverse County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.
4 bedrooms$1,797Grand Traverse County, MIHUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent.

Zillow asking rent, ACS gross rent and HUD FMR describe different housing universes. They remain separate and no metro, city or neighboring-county value replaces missing county evidence.Zillow pulled 2026-07-26 · HUD pulled 2026-07-26

The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$423k
▲ 2.2% year over year
Zillow ZHVI · direct
Median asking rent
$1,975
▲ 5.0% year over year
Zillow ZORI · direct
Gross yield
5.6%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,357
market rent is 1.46x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+69.0%not annualized · through 2025
0%ZILLOW ZHVI2026-06+2.2%FHFA HPI2025+4.4%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-08-02.
Owner-reported value$339k
Surveyed gross rent$1,288
Rent burden 30%+50.3%
Median year built1986
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
14.3%vacant
47,003estimated housing units
Occupied tenure22.8% renter
owner 77.2%renter 22.8%
Structure mix76.9% single-family
Single-family 76.9%20+ units 5.5%Mobile home 6.7%Other 10.9%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs52,233▲ 0.5% from the prior annual release
Covered establishments3,903annual average reporting locations
Average weekly wage$1,180▲ 3.5% from the prior annual release
Largest private supersectorEducation and health services26.9% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.5%WEEKLY WAGE+3.5%Education and health services26.9%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2021-2025; latest 2025 vs 2024 · pulled 2026-08-02. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

Resident income

How local income has compounded

BEA per-capita personal income divides all personal income by the county population. It is broader than wages, but it is not household income or a measure of what renters can afford.

Per-capita personal income19692024
Per-capita personal income history for Grand Traverse CountyA line chart of annual BEA per-capita personal income from 1969 through 2024.$0k$40k$80k196919972024$3k$72k
Nominal annual dollars; not adjusted for inflation. A rising line can reflect wage, business-income, transfer-income and investment-income changes together.
Renter affordability

Who carries the heaviest rent burden

HUD CHAS separates renter households by income relative to local HAMFI. Moderate burden means housing costs above 30% through 50% of income; severe burden means more than 50%.

Share of renter households in each income band2018-2022
Renter cost burden by HAMFI income band in Grand Traverse CountyFive horizontal bars show moderate and severe housing cost burden shares among renter households in each HUD income band.0%25%50%75%100%At or below 30% HAMFI2,15577.5% burdened30–50% HAMFI1,60075.6% burdened50–80% HAMFI1,93554.3% burdened80–100% HAMFI1,13531.7% burdenedAbove 100% HAMFI2,4504.1% burdened
Moderate: >30% to 50%Severe: >50%
Each percentage uses HUD’s published subtotal for that income band. For disclosure, HUD keeps 0 as 0, publishes 1–7 households as 4 and rounds 8 or more to the nearest 5. Independently rounded categories can differ from their displayed sum and are not forced into a percentage.
County brief

What the local evidence says

01Decision frame

Grand Traverse County’s tension is a visible gross-income screen against carrying-cost and inland-flood uncertainty. Zillow’s median home value was $423,453 and its measured median asking rent was $1,975 per month, producing the supplied 5.60% gross yield before costs. That makes the county worth investigating for buyers who can diligence individual operating expenses; buyers relying on headline yield or unable to obtain flood and insurance detail should be cautious. County medians cannot establish a particular asset’s rent, condition, or cash flow.

02Housing economics

Measured market rent—not HUD Fair Market Rent—supports the stated yield. HUD’s $1,357 two-bedroom FMR is a payment standard rather than an asking-rent estimate; market rent is 45.50% above it by calculation, but FMR must not replace rent in a yield model. The effective property-tax rate is 0.89%, so price, rent and tax burden need parcel-specific reconciliation. Insurance, vacancy, maintenance, utilities, management, financing and property-level tax bills are not published; without them, net yield, debt coverage and cash flow cannot be underwritten.

03Demand & competition

Realtor.com’s MLS evidence shows 15.14% of listings with price reductions, a seller-concession signal rather than a closed-sale result or standalone proof of demand. Migration was positive by 139 tax-return households, while average income for inbound movers exceeded that of outbound movers by $27,434; that combination describes movers, not all residents. Investor mortgages were 7.25% of purchases—77 of 1,062—so recorded non-owner-occupant buying exists but is not the whole buyer base. QCEW measures covered jobs at county workplaces, not resident employment or unemployment; its wage measure is likewise a covered-worker average.

04Risk & next checks

Inland flood is the dominant hazard, and modeled annual climate loss is 0.06% of building value; it is not a site-loss estimate, so flood zone, elevation, prior claims, deductibles and coverage remain decisive checks. FHFA’s 2025 repeat-transaction HPI rose 4.42%; it may directionally corroborate Zillow’s 2026-06 value evidence, but it is not a home value and the different vintages and methods must not be averaged. Missing sale comparables, property inspections and insurance quotes prevent a conclusion on resale pricing, physical exposure or insurability.

Cities & communities

Where people live within Grand Traverse County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Traverse City city*15.6KKingsley village1.8KChums Corner CDP1.2KGrawn CDP800Interlochen CDP791Fife Lake village343
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

6 Census places

Population
  1. 01
    Traverse City cityIncorporated place · spans 2 counties
    15,593
  2. 02
    Kingsley villageIncorporated place
    1,785
  3. 03
    Chums Corner CDPCensus-designated place
    1,186
  4. 04
    Grawn CDPCensus-designated place
    800
  5. 05
    Interlochen CDPCensus-designated place
    791
  6. 06
    Fife Lake villageIncorporated place
    343

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.061% of building value expected lost per year

Effective property tax0.89%

$3,010 median annual bill

02
DemandIRS SOI household flows
Net migration+139

2,943 in · 2,804 out

Arriving vs leaving income+$27,434

$92,255 arriving · $64,821 leaving

03
CompetitionHMDA financed purchases
Purchases by investors7.2%

77 of 1,062 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings451▼ 3.3% year over year
Median days on market39▼ 11.8% year over year
Listings price-reduced15.1%seller-concession signal
Median listing pricen/a▲ 7.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Same metro

The other counties in Traverse City, MI

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Grand Traverse County96,166$423k$1,9755.6%inland flooding
Leelanau County22,734$662kn/an/ainland flooding
Benzie County18,310$417kn/an/ainland flooding
Kalkaska County18,239$228kn/an/ainland flooding
Bear case

What can break the county thesis

  1. Flood exposure or insurance terms could erase headline yield on a specific property.
  2. Unpublished operating, vacancy and financing costs could leave net returns below the gross screen.
  3. MLS reductions and migration data may not translate into closed-sale liquidity or rents for the subject asset.
Underwriting questions

Before pricing a property

What rent measure is published?

Median asking market rent, distinct from HUD Fair Market Rent.

How should FHFA HPI be interpreted?

As a repeat-transaction appreciation index rather than a home value.

What does QCEW employment represent?

Annual covered jobs located at county workplaces, not resident employment.