Traverse City, MI cityscape
Markets / Michigan / Traverse City
RENTAL MARKET INTELLIGENCE

Traverse City, MI

Traverse City merits investigation by buyers who can absorb a high entry cost and verify rents and supply at the property level.

Median price$427k
Median rent$1,960
Gross yield5.5%
Job growth▲ 2.5%
CBSA 4590026 public sourcesChecked nightly
SCORE / 10071RANK #38 / 571
Composite Market ScoreRank #38 of 571 scored US metros
The read

Why this market scores where it does

Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.

Traverse City merits investigation by buyers who can absorb a high entry cost and verify rents and supply at the property level. Investors seeking inexpensive acquisitions, wide starting cash-flow margins, or little development activity should avoid it.

The opportunity is in the demand signals: CES jobs rose 2.47%, asking rent rose 6.08%, and net migration was 360 households. Incoming movers also had an average-income advantage of $28,817 over outgoing movers. Together, these signals support demand, but they do not establish achievable rent or occupancy for a specific asset.

The trade-off is valuation and pipeline risk. The $426,813 median home value equals 5.28 times median income, while gross yield is 5.51%. Permits totaled 1,018, or 6.55 per thousand, so buyers should test nearby competition rather than extend recent rent growth. The recorded climate loss ratio is 0.0689%, yet inland flood remains the dominant hazard and requires parcel-level review.

Frequently Asked Investor Questions

Are labor and migration signals supportive?
CES jobs rose 2.47%, while tax filings show 3,817 households moved in and 3,457 moved out, producing net migration of 360.
What does the current for-sale market show?
The record reports 4.7 months of supply, a median 42 days on market, and price drops on 21.17% of listings.
How much investor participation is recorded?
Non-occupants represented 6.79% of purchase mortgages; the record separately lists 1,797 total purchases.

Investor Quick Takeaways

Gross Yield: 5.5%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: ▲ 6.08%

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 6.8%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Traverse City
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply4.7 mo.▲ from 4.2 mo. a year ago
Median days on market42 daysunchanged from a year ago
Listings with price drops21.2%▲ from 19.5% a year ago
Sale-to-list ratio98.7%2026-05-01
Home value growth▲ 2.2%Zillow ZHVI · trailing 12 months
Rent growth▲ 6.08%Zillow ZORI · trailing 12 months
Gross rental yield5.5%Rent × 12 ÷ price
Payroll job growth▲ 2.5%CES · 12m to 2026-06
Composite breakdown

What each component measures

Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.

Jobs99Rent trend83Affordability24Supply11Climate safety99
Published arithmeticComponent × weight = points
71
SignalScoreWeightPoints
Job growth9930%29.70
Rent trend8325%20.75
Affordability2415%3.60
Supply pressure1115%1.65
Climate risk9915%14.85
Published score71
Traverse City, MI scoreRank #38
71
Job growth99/100

CES jobs rose 2.47% -> the labor signal supports demand underwriting, though it does not prove asset-level occupancy.

Rent trend83/100

Asking rent rose 6.08% to $1,960 -> recent rent performance is supportive, but achievable rent still needs unit-level validation.

Affordability24/100

Price-to-income is 5.28 and median value is $426,813 -> acquisition costs are heavy relative to local income.

Supply pressure11/100

Permits total 1,018, or 6.55 per thousand -> buyers should test how much new competition sits near the target property.

Climate risk99/100

The climate loss ratio is 0.0689%, with inland flood dominant -> aggregate loss appears limited, but parcel-level water exposure still needs review.

The numbers

What this market costs and what it earns

Every derived ratio below recomputes from the same source record used by the article and score.

ZHVI Median Price
$427k
YoY ▲ 2.2%
ZORI Median Rent
$1,960
YoY ▲ 6.08%
Gross Rental Yield
5.5%
Rent × 12 ÷ price
$1,960 × 12 ÷ $426,813
Job Growth (YoY)
▲ 2.5%
CES payrolls
Job signal 99/100
Median Household Income
$81k
Census ACS 5-year
Rent Burden
29.1%
Annual rent ÷ household income
Price-to-Income
5.3x
Median value ÷ household income
HUD 2BR Fair Market Rent
$1,291
Market rent 151.8% of FMR
Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
1,2032024792202599820265+ unit buildingssingle family
998 units authorised in 2026, 25% of them in 5+ unit buildings. A meaningful share is apartments, which discount first when they lease up. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
+360
3,817 in vs 3,457 out (IRS SOI)
▲ 9.4% of arriving households
Mover Income Gap
+$28,817
Arriving $98,446 vs leaving $69,629
Average AGI per tax return (IRS SOI)
Investor Purchase Share
6.8%
122 of 1,797 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.069% building value annual loss ratio
FEMA NRI · risk type: water
Households arrive mainly from: Oakland County · Antrim County · Kent County · Wexford County · Manistee County
3,817 in − 3,457 out = 360 net
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. The combination of a $426,813 median value, 5.28 price-to-income ratio, and 5.51% gross yield makes deal economics sensitive to asset-level expenses.
  2. The permit pipeline totals 1,018 units, or 6.55 per thousand, so metro-wide rent gains may not carry into every submarket.
  3. Inland flood is the dominant hazard, so the aggregate climate loss ratio does not remove parcel-specific water risk.
Statistical peers

Metros that behave like Traverse City

Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.

MetroScorePriceRentYieldJob Growth
Traverse City, MI (Target)71$427k$1,9605.5%▲ 2.5%
Yuba City, CA55$434k$2,0115.6%▲ 2.1%
Daphne, AL53$376k$1,7025.4%▲ 2.3%
The Villages, FL47$389k$1,7515.4%▲ 2.8%
State College, PA79$356k$1,8096.1%▲ 2.3%
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household incomedirectACS 2024 5-year2026-07-26
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS QCEW — county employment and wagesdirectannual county employment and wages 2025 vs 20242026-07-31
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI 20252026-07-28
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-232026-07-27
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-07-27
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-07-26