Counties / Wisconsin / Douglas County

Douglas County, WI

FIPS 55031 · population 44,229 · part of Duluth, MN

$262k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$262k
▲ 4.5% year over year
Zillow ZHVI · direct
Median asking rent
$1,248
▲ 4.0% year over year
Zillow ZORI · direct
Gross yield
5.7%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,232
market rent is 1.01x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+61.2%not annualized · through 2025
0%ZILLOW ZHVI2026-06+4.5%FHFA HPI2025+5.1%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$206k
Surveyed gross rent$909
Rent burden 30%+43.1%
Median year built1969
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
17.3%vacant
23,154estimated housing units
Occupied tenure28.1% renter
owner 71.9%renter 28.1%
Structure mix76.6% single-family
Single-family 76.6%20+ units 6.0%Mobile home 4.6%Other 12.8%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs15,633▼ 2.5% from the prior annual release
Covered establishments1,269annual average reporting locations
Average weekly wage$1,032▲ 1.6% from the prior annual release
Largest private supersectorTrade, transportation, and utilities30.9% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS−2.5%WEEKLY WAGE+1.6%Trade, transportation, and utilities30.9%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Douglas County is a yield-screening case with a tension between a reported 5.72% gross yield before costs and costs or tenant depth that remain unproven. Zillow's June 2026 county median home value is $261,691. Cash-flow-oriented buyers should investigate property-level expenses and rent comparables; buyers depending on rapid resale or broad demand should be cautious. These county figures do not establish a deal-level return.

02Housing economics

Measured market rent is Zillow’s $1,248 monthly median asking rent, not a lease comp for every unit. It supports the stated gross yield before operating costs, but effective property tax of 1.26% and a $2,599 median annual tax require a carrying-cost check. HUD publishes a two-bedroom FMR, but it is a payment standard rather than an asking-rent estimate and cannot replace measured market rent or be used to infer yield. Insurance, vacancy, repairs, financing, and property-specific assessments are not published, preventing a net-yield conclusion.

03Demand & competition

Price evidence is mixed-method rather than one unified growth series: FHFA’s 2025 repeat-transaction HPI increased 5.07%, which is index appreciation—not a home value—and it cannot be averaged with Zillow’s June 2026 value observation. Realtor.com’s MLS listing market showed 76 active listings, a 42-day median marketing time, and 13.79% of listings reduced in price. These are asking-price, visible-supply, marketing-time, and concession signals, not closed sales or standalone proof of buyer demand. Non-owner-occupant purchase mortgages were 54 of 521 reported purchases, or 10.36%, indicating participation but not control of total buying.

04Risk & next checks

Demand evidence warrants a local check: tax-return migration was net positive and inbound moving households had higher average income, while QCEW annual covered employment at county workplaces declined; this is neither resident employment nor an unemployment measure. Trade, transportation, and utilities is the largest disclosed private supersector, not the full economy. The modeled annual building-value loss ratio is 0.10%, aligned with inland flood as the dominant hazard, but it does not substitute for parcel flood exposure or insurance quotes. Missing closed-sale comps, unit-level rents, vacancy, lease turnover, flood maps, insurance, condition, and financing terms prevent conclusions on exit liquidity, net cash flow, or asset-specific risk.

Cities & communities

Where people live within Douglas County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Superior city26.7KLake Nebagamon village963Superior village653Solon Springs village649Poplar village626Oliver village462Brule CDP162Gordon CDP128
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

8 Census places

Population
  1. 01
    Superior cityIncorporated place
    26,677
  2. 02
    Lake Nebagamon villageIncorporated place
    963
  3. 03
    Superior villageIncorporated place
    653
  4. 04
    Solon Springs villageIncorporated place
    649
  5. 05
    Poplar villageIncorporated place
    626
  6. 06
    Oliver villageIncorporated place
    462
  7. 07
    Brule CDPCensus-designated place
    162
  8. 08
    Gordon CDPCensus-designated place
    128

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.105% of building value expected lost per year

Effective property tax1.26%

$2,599 median annual bill

02
DemandIRS SOI household flows
Net migration+57

1,125 in · 1,068 out

Arriving vs leaving income+$5,880

$58,493 arriving · $52,613 leaving

03
CompetitionHMDA financed purchases
Purchases by investors10.4%

54 of 521 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings76▲ 1.3% year over year
Median days on market42▲ 40.0% year over year
Listings price-reduced13.8%seller-concession signal
Median listing pricen/a▲ 10.6% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Same metro

The other counties in Duluth, MN

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Douglas County44,229$262k$1,2485.7%inland flooding
St. Louis County200,123$262k$1,3726.3%inland flooding
Carlton County36,518$302kn/an/ainland flooding
Bear case

What can break the county thesis

  1. Parcel-level flood exposure and insurance costs could exceed the county modeled-loss signal.
  2. Declining covered employment could weaken tenant demand despite positive tax-return migration.
  3. Listing concessions leave exit liquidity unverified because MLS measures are not closed-sale evidence.
Underwriting questions

Before pricing a property

Does the record publish measured market rent rather than only a HUD payment standard?

Yes. It reports Zillow median asking rent of $1,248 per month and separately provides a HUD two-bedroom FMR, which is a payment standard rather than market rent.

How much investor participation does the record show?

Non-owner-occupant purchase mortgages were 54 of 521 reported purchases, representing 10.36%.

What climate risk is identified?

Inland flood is the dominant hazard, and the modeled annual building-value loss ratio is 0.10%.