Counties / Georgia / Hall County

Hall County, GA

FIPS 13139 · population 212,705 · part of Gainesville, GA

$393k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$393k
▼ 1.8% year over year
Zillow ZHVI · direct
Median asking rent
$1,678
▲ 0.8% year over year
Zillow ZORI · direct
Gross yield
5.1%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,514
market rent is 1.11x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+68.1%not annualized · through 2025
0%ZILLOW ZHVI2026-06−1.8%FHFA HPI2025+2.3%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$350k
Surveyed gross rent$1,341
Rent burden 30%+53.0%
Median year built1996
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
9.1%vacant
80,926estimated housing units
Occupied tenure31.4% renter
owner 68.5%renter 31.4%
Structure mix75.3% single-family
Single-family 75.3%20+ units 4.5%Mobile home 8.3%Other 11.9%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs103,267▲ 1.3% from the prior annual release
Covered establishments6,057annual average reporting locations
Average weekly wage$1,270▲ 3.3% from the prior annual release
Largest private supersectorManufacturing26.9% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+1.3%WEEKLY WAGE+3.3%Manufacturing26.9%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Hall County’s underwriting tension is a $392,583 Zillow median home value against $1,678 monthly measured median asking rent and a 5.13% gross yield before costs: income-oriented buyers should investigate, but pricing validation is essential. Zillow’s county observation fell 1.82% year over year, while FHFA’s annual repeat-transaction HPI rose 2.3%. The readings do not share a period label or method, so they cannot be combined into one growth rate; FHFA is an index, not a home value.

02Housing economics

The measured asking rent, rather than HUD’s $1,514 two-bedroom FMR payment standard, supports the stated yield; the supplied rent-to-FMR calculation places asking rent 10.8% above that standard. FMR is not a market-rent substitute. A 0.73% effective property-tax rate adds a recurring carrying cost, but insurance, maintenance, financing, vacancy and operating-cost evidence are not published. Net yield and affordability after carrying costs therefore cannot be determined.

03Demand & competition

Listing-market evidence calls for negotiation scrutiny rather than a demand conclusion. Realtor.com active inventory rose 18.53%, median marketing time reached 59 days, and 24.62% of listings had reductions; these are MLS asking-market supply and concession signals, not closed prices or proof of buyer demand. Tax-return migration was positive by 731 households, and incoming movers had higher average income than outgoing movers. Investors represented 10.31% of purchases. Annual QCEW workplace employment grew 1.26%, while Manufacturing represented 26.85% of private covered jobs. This provides demand and buyer-competition context, not submarket tenant or buyer evidence.

04Risk & next checks

Inland flood is the dominant hazard, and modeled annual building-value loss is 0.11%; this is a modeled loss ratio, not a property-specific loss estimate. It should be matched to parcel flood exposure and insurance terms. The county-level record cannot establish neighborhood rent durability, actual sale comparables, tenant credit, insurance cost, debt terms or property condition. Next checks are parcel flood and insurance quotes, current lease and expense files, and closed-sale and listing comp sets.

Cities & communities

Where people live within Hall County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Gainesville city45KBuford city*18KBraselton town*15.2KFlowery Branch city10.9KOakwood city5.9KLula city*3KClermont town1.2KGillsville city*454
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

9 Census places

Population
  1. 01
    Gainesville cityIncorporated place
    45,032
  2. 02
    Buford cityIncorporated place · spans 2 counties
    17,997
  3. 03
    Braselton townIncorporated place · spans 4 counties
    15,178
  4. 04
    Flowery Branch cityIncorporated place
    10,925
  5. 05
    Oakwood cityIncorporated place
    5,862
  6. 06
    Lula cityIncorporated place · spans 2 counties
    2,964
  7. 07
    Clermont townIncorporated place
    1,243
  8. 08
    Gillsville cityIncorporated place · spans 3 counties
    454
  9. 09
    Rest Haven townIncorporated place · spans 2 counties
    44

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.112% of building value expected lost per year

Effective property tax0.73%

$2,571 median annual bill

02
DemandIRS SOI household flows
Net migration+731

6,993 in · 6,262 out

Arriving vs leaving income+$7,455

$78,067 arriving · $70,612 leaving

03
CompetitionHMDA financed purchases
Purchases by investors10.3%

246 of 2,386 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings1,142▲ 18.5% year over year
Median days on market59▲ 9.3% year over year
Listings price-reduced24.6%seller-concession signal
Median listing pricen/a▲ 2.1% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Bear case

What can break the county thesis

  1. County median value and asking-rent data may not represent the target neighborhood or property condition.
  2. Unpublished insurance, repair, vacancy, financing and operating costs could materially change net carrying economics.
  3. County migration, workplace employment and investor participation may not translate into tenant demand or buyer liquidity for a specific submarket.
Underwriting questions

Before pricing a property

Is market rent published, allowing gross yield to be stated?

Yes. The record publishes measured median asking rent and a gross yield before costs.

Is HUD Fair Market Rent evidence of market asking rent?

No. It is a two-bedroom payment standard, not an estimate of asking rent.

Does the QCEW labor series measure employment held by county residents?

No. It reports annual average covered jobs located at workplaces in the county.