Counties / Texas / Potter County

Potter County, TX

FIPS 48375 · population 115,975 · part of Amarillo, TX

$153k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$153k
▲ 3.6% year over year
Zillow ZHVI · direct
Median asking rent
$1,050
▲ 4.0% year over year
Zillow ZORI · direct
Gross yield
8.2%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,106
market rent is 0.95x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+39.2%not annualized · through 2025
0%ZILLOW ZHVI2026-06+3.6%FHFA HPI2025+1.5%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$147k
Surveyed gross rent$1,022
Rent burden 30%+49.9%
Median year built1963
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
13.8%vacant
49,390estimated housing units
Occupied tenure42.7% renter
owner 57.3%renter 42.7%
Structure mix71.5% single-family
Single-family 71.5%20+ units 7.3%Mobile home 7.7%Other 13.5%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs78,744▲ 1.2% from the prior annual release
Covered establishments4,011annual average reporting locations
Average weekly wage$1,182▲ 2.8% from the prior annual release
Largest private supersectorTrade, transportation, and utilities24.1% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+1.2%WEEKLY WAGE+2.8%Trade, transportation, and utilities24.1%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Potter County presents a yield-versus-underwriting tension: a $153,014 Zillow median home value and $1,050 median asking market rent produce the supplied 8.23% gross yield before operating costs. This merits investigation where tax, hail insurance, and condition can be underwritten; buyers relying on headline appreciation or a quick resale should be cautious. The county figures support a screening case, not a property-level conclusion.

02Housing economics

Housing economics are mixed. Zillow’s county observation has median value up 3.62%; its rent is market asking rent, not a subsidized benchmark. FHFA’s separate annual repeat-transaction HPI increased 1.46%; it is an appreciation index rather than a home value, and its supplied period differs from Zillow’s, so the rates cannot be averaged. HUD’s two-bedroom FMR is $1,106 monthly, a payment standard rather than a market-rent estimate. The effective property-tax rate is 1.46% and median annual tax is $2,145, but neither county median ties to a target asset; gross yield cannot be treated as net cash flow.

03Demand & competition

Realtor.com’s MLS data frame near-term negotiation: median listing price fell 7.54%, active listings declined 24.33%, marketing time was 49 days, and 15.96% of listings had reductions. The 37.9% pending-to-active ratio measures pipeline against visible supply; none of these is a closed-sale price or proof of buyer demand. Non-occupant purchase mortgages were 10.86% of purchase mortgages. Tax-return migration was net negative, with higher average income among leavers. QCEW shows annual covered workplace job and wage growth, not resident employment, unemployment, or a forecast. Trade, transportation, and utilities is the largest disclosed private supersector, not the whole economy.

04Risk & next checks

Hail is the dominant hazard, and modeled expected annual building-value loss is 0.19%; that is a portfolio model output, not an insurance quote or property loss estimate. Missing insurance premiums, deductibles, roof condition, property-specific hazard exposure, vacancy, utilities, repair costs, financing terms, and achieved rents prevent a net-yield conclusion. Next checks are property-specific insurance and tax bills, lease comps and concessions, inspection findings, and closed-sale comparables. Those checks should also test whether county migration and listing signals hold in the asset’s neighborhood.

Cities & communities

Where people live within Potter County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Amarillo city*201.9KBushland CDP*2.8KBishop Hills town202
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

3 Census places

Population
  1. 01
    Amarillo cityIncorporated place · spans 2 counties
    201,885
  2. 02
    Bushland CDPCensus-designated place · spans 2 counties
    2,779
  3. 03
    Bishop Hills townIncorporated place
    202

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardhail

0.187% of building value expected lost per year

Effective property tax1.46%

$2,145 median annual bill

02
DemandIRS SOI household flows
Net migration-306

3,758 in · 4,064 out

Arriving vs leaving income−$547

$52,759 arriving · $53,306 leaving

03
CompetitionHMDA financed purchases
Purchases by investors10.9%

101 of 930 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings296▼ 24.3% year over year
Median days on market49▼ 12.6% year over year
Listings price-reduced16.0%seller-concession signal
Median listing pricen/a▼ 7.5% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Same metro

The other counties in Amarillo, TX

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Potter County115,975$153k$1,0508.2%hail
Randall County146,070$264k$1,4266.5%inland flooding
Carson County5,801$168kn/an/awildfire
Oldham County2,249n/an/an/ainland flooding
Armstrong County1,822$245kn/an/ainland flooding
Bear case

What can break the county thesis

  1. Hail insurance costs, deductibles, and roof-condition findings could overturn carrying-cost assumptions.
  2. County medians may not match the target property's rent, taxes, condition, or vacancy exposure.
  3. Listing-market and migration evidence may not reflect closed-sale demand or the asset’s neighborhood.
Underwriting questions

Before pricing a property

Can HUD Fair Market Rent substitute for asking rent in a yield calculation?

No. The record identifies FMR as a two-bedroom payment standard; published median asking market rent is the rent measure supporting the supplied gross yield.

What do the migration figures indicate about mover income?

More tax-return households moved out than in, and households leaving had higher average income than households arriving.

Are Realtor.com listing measures evidence of closed-sale pricing?

No. They describe MLS asking prices, visible supply, marketing time, reductions, and pending listings rather than closed sales or proven buyer demand.