Ardmore, OK cityscape
Markets / Oklahoma / Ardmore
RENTAL MARKET INTELLIGENCE

Ardmore, OK

Ardmore merits investigation by yield-focused buyers willing to verify tenant demand and flood exposure.

Median price$184k
Median rent$1,234
Gross yield8.0%
Job growth▼ 1.2%
CBSA 1162026 public sourcesChecked nightly
SCORE / 10046RANK #327 / 571
Composite Market ScoreRank #327 of 571 scored US metros
The read

Why this market scores where it does

Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.

Ardmore merits investigation by yield-focused buyers willing to verify tenant demand and flood exposure. Median asking rent is $1,234 and gross yield is 8.04%, but LAUS jobs fell 1.17% year over year. Investors who require current employment growth or low water-hazard exposure should avoid it.

The opportunity is rent performance at a manageable household burden: asking rent rose 6.2%, while rent equals 24.38% of median income. Home value rose 1.35% and price-to-income is 3.03. This combination supports income-oriented screening, but asking-rent growth does not prove lease renewals or collections.

Execution risk sits in resale conditions and property selection. Inventory is at 5.6 months, median time on market is 46 days, and the price-drop share is 26.18%, so buyers should test pricing rather than assume easy exits. Inland flood is the dominant hazard; the published climate loss ratio is 0.1643%, making parcel-level insurance and exposure checks essential.

Frequently Asked Investor Questions

Did tax-filing migration add households?
Yes. The record shows 1,188 households moved in, 1,044 moved out, and net migration was 144 households.
How did the incomes of incoming and outgoing movers compare?
Incoming movers had average AGI of $48,809 versus $55,935 for outgoing movers, with a published gap of -$7,126.
How active were non-occupant buyers?
Non-occupants represented 17.34% of purchase mortgages, and total purchases were 467.

Investor Quick Takeaways

Gross Yield: 8.0%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: ▲ 6.20%

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 17.3%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Ardmore
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply5.6 mo.▼ from 5.8 mo. a year ago
Median days on market46 days▼ from 72 days a year ago
Listings with price drops26.2%▲ from 20.8% a year ago
Sale-to-list ratio94.7%2026-05-01
Home value growth▲ 1.4%Zillow ZHVI · trailing 12 months
Rent growth▲ 6.20%Zillow ZORI · trailing 12 months
Gross rental yield8.0%Rent × 12 ÷ price
Payroll job growth▼ 1.2%LAUS · 12m to 2026-05
Composite breakdown

What each component measures

Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.

Jobs21Rent trend84Affordability51Supply35Climate safety36
Published arithmeticComponent × weight = points
46
SignalScoreWeightPoints
Job growth2130%6.30
Rent trend8425%21.00
Affordability5115%7.65
Supply pressure3515%5.25
Climate risk3615%5.40
Published score46
Ardmore, OK scoreRank #327
46
Job growth21/100

LAUS jobs fell 1.17% year over year -> current employment is a weak support for tenant demand.

Rent trend84/100

Asking rent rose 6.2% and gross yield is 8.04% -> rental income is the market’s clearest opportunity signal.

Affordability51/100

Rent is 24.38% of median income and price-to-income is 3.03 -> local income provides a useful affordability anchor but does not establish property-level demand.

Supply pressure35/100

Permits totaled 86 while supply is 5.6 months and the price-drop share is 26.18% -> limited permitting coexists with resale conditions that favor careful price negotiation.

Climate risk36/100

Inland flood is the dominant hazard and the climate loss ratio is 0.1643% -> property-specific flood and insurance checks are necessary.

The numbers

What this market costs and what it earns

Every derived ratio below recomputes from the same source record used by the article and score.

ZHVI Median Price
$184k
YoY ▲ 1.4%
ZORI Median Rent
$1,234
YoY ▲ 6.20%
Gross Rental Yield
8.0%
Rent × 12 ÷ price
$1,234 × 12 ÷ $184,145
Job Growth (YoY)
▼ 1.2%
LAUS payrolls
Job signal 21/100
Median Household Income
$61k
Census ACS 5-year
Rent Burden
24.4%
Annual rent ÷ household income
Price-to-Income
3.0x
Median value ÷ household income
HUD 2BR Fair Market Rent
$1,054
Market rent 117.1% of FMR
Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
5920245520253820265+ unit buildingssingle family
38 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
+144
1,188 in vs 1,044 out (IRS SOI)
▲ 12.1% of arriving households
Mover Income Gap
−$7,126
Arriving $48,809 vs leaving $55,935
Average AGI per tax return (IRS SOI)
Investor Purchase Share
17.3%
81 of 467 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.164% building value annual loss ratio
FEMA NRI · risk type: water
Households arrive mainly from: Love County · Marshall County · Oklahoma County · Cooke County · Cleveland County
1,188 in − 1,044 out = 144 net
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. LAUS employment declined 1.17% year over year, leaving the rent signal without support from current job growth.
  2. A 46-day median market time, 5.6 months of supply, and a 26.18% price-drop share do not support an easy-exit assumption.
  3. Inland flood is the dominant hazard, and the published annual climate loss ratio is 0.1643% of building value.
Statistical peers

Metros that behave like Ardmore

Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.

MetroScorePriceRentYieldJob Growth
Ardmore, OK (Target)46$184k$1,2348.0%▼ 1.2%
Quincy, IL54$190k$1,2678.0%▼ 1.4%
Del Rio, TX31$212k$1,4788.3%▼ 1.1%
Fairmont, WV46$172k$1,1758.2%▼ 1.2%
Hinesville, GA22$260k$1,7498.1%▼ 1.4%
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household incomedirectACS 2024 5-year2026-07-26
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS QCEW — county employment and wagesdirectannual county employment and wages 2025 vs 20242026-07-31
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI 20252026-07-28
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-232026-07-27
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-07-27
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-07-26