All homes and bedroom counts
Markets / New Mexico / Roswell
RENTAL MARKET INTELLIGENCE
Roswell, NM
Roswell merits investigation by yield-focused buyers who can validate tenant demand and insurance costs; buyers requiring employment growth or low water-hazard exposure should avoid it.
Median price$172k
Median rent$1,399
Gross yield9.8%
Job growth▼ 1.6%
Composite Market ScoreRank #413 of 571 scored US market areas
Direct rental answer
How much is rent in Roswell, NM?
Zillow's metro-wide Observed Rent Index is $1,399 per month for 2026-06-30. That is up 7.13% from a year earlier.
Occupied rental units paying rent
Two-bedroom standard
These figures are not averaged together. Zillow and Realtor describe asking-rent markets, ACS measures rent paid by surveyed households, and HUD publishes administrative bedroom standards.
Exact county schedules
HUD rent benchmarks inside Roswell
Every row keeps its own county FIPS schedule. No county is selected as a metro proxy and no synthetic metro FMR is calculated.
| County | Studio | 1 BR | 2 BR | 3 BR | 4 BR |
|---|---|---|---|---|---|
| Chaves County, NMFIPS 35005 | $738 | $887 | $1,071 | $1,421 | $1,562 |
The read
Why this market scores where it does
Roswell merits investigation by yield-focused buyers who can validate tenant demand and insurance costs; buyers requiring employment growth or low water-hazard exposure should avoid it. A $171,680 median value paired with $1,399 median asking rent produces a 9.78% gross yield before vacancy, operating costs, financing, and taxes.
The opportunity is rent growth without corresponding price acceleration: asking rent rose 7.13% while home value rose 0.41%. The risk is that employment fell 1.56% and net migration was -242 households, so the rent signal is not reinforced by labor or migration data.
Market conditions offer some buyer leverage but no clear supply shortage: inventory was 3.6 months, median time on market was 25 days, and 24.11% of listings had price drops. The inland-flood hazard and 0.3242% annual climate loss ratio make property-level flood and insurance review central to underwriting.
Frequently Asked Investor Questions
How complete is the reported yield?
The record reports a 9.78% gross yield; vacancy, operating expenses, financing costs, taxes, and net yield are not published.
Do jobs and migration support tenant demand?
No positive support appears in these measures: employment fell 1.56% year over year and net migration was -242 households.
What climate exposure requires review?
Inland flood is the dominant hazard and the annual climate loss ratio is 0.3242%; property-specific flood exposure and insurance costs are not published.
Investor Quick Takeaways
Gross Yield: 9.8%
Computed from the current Zillow rent and home-value medians.
Rent Momentum: ▲ 7.13%
Zillow ZORI rent growth trend over trailing 12 months.
Investor Activity: 4.2%
Originated investment purchase share (CFPB HMDA).
Climate Exposure: FEMA NRI
Annualized loss ratio evaluated for flood & hurricane risk.
Put the evidence to work
Test the market, then test the deal
Keep Roswell as the starting point or move into a more specific property and rent check.
Run cash flowStarts with this market's measured price and rentSave to shortlistCompare this metro with up to four other placesCheck rent by ZIPMove from metro context to a local rent benchmarkFind a comparison marketRead a curated two-market decision analysisShare this analysisEmail the canonical link without adding page scriptsReport a data issueSend the figure, source and release period to review
Market pulse
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
Months of supply3.6 mo.▲ from 2.2 mo. a year ago
Median days on market25 days▼ from 50 days a year ago
Listings with price drops24.1%▲ from 23.8% a year ago
Sale-to-list ration/a2026-05-01
Home value growth▲ 0.4%Zillow ZHVI · trailing 12 months
Rent growth▲ 7.13%Zillow ZORI · trailing 12 months
Gross rental yield9.8%Rent × 12 ÷ price
Payroll job growth▼ 1.6%LAUS · 12m to 2026-05
Release-to-release evidence
What actually changed
This comparison exists because at least one underlying source period advanced. Rebuilding the same data never creates a new observation.
Published score held steady40→40
0 ptsThe published component scores did not move in this release.
Weights were unchanged at metro-2026-07-v2-omb2023, so the movement comes from refreshed evidence and percentile ranks.
The named source periods advanced, but the measured values on this page held steady.
Composite breakdown
What each component measures
Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.
Published arithmeticComponent × weight = points
40| Signal | Score | Weight | Points |
|---|---|---|---|
| Job growth | 14 | 30% | 4.20 |
| Rent trend | 89 | 25% | 22.25 |
| Affordability | 13 | 15% | 1.95 |
| Supply pressure | 70 | 15% | 10.50 |
| Climate risk | 9 | 15% | 1.35 |
| Published score | 40 | ||
Roswell, NM scoreRank #413
40Job growth14/100
Employment fell 1.56% year over year -> tenant-demand underwriting should not rely on job growth.
Rent trend89/100
Median asking rent rose 7.13% and gross yield was 9.78% -> income metrics are the record's main opportunity, before expenses.
Affordability13/100
Rent equals 31.71% of median income and price equals 3.24 times income -> the affordability data do not establish room for further rent increases.
Supply pressure70/100
Supply was 3.6 months and 24.11% of listings had price drops -> buyers should test concessions rather than assume seller rigidity.
Climate risk9/100
Inland flood is the dominant hazard and the annual climate loss ratio is 0.3242% -> flood exposure and insurance terms require property-level review.
The numbers
What this market costs and what it earns
Every derived ratio below recomputes from the same source record used by the article and score.
ZHVI Median Price
$172k
YoY ▲ 0.4%
ZORI Median Rent
$1,399
YoY ▲ 7.13%
Gross Rental Yield
9.8%
Rent × 12 ÷ price
$1,399 × 12 ÷ $171,680
Job Growth (YoY)
▼ 1.6%
LAUS payrolls
Job signal 14/100
Median Household Income
$53k
Census ACS 5-year
Rent Burden
31.7%
Annual rent ÷ household income
Price-to-Income
3.2x
Median value ÷ household income
HUD 2BR Fair Market Rent
$1,071
Market rent 130.6% of FMR
Historical affordability context
Compare aligned 2019 and 2024 asking-rent and nominal household-income endpoints across the direct-overlap metro set.
Independent rent evidence
One market, several legitimate rent benchmarks
These releases observe different homes and different moments. RentMarker keeps them separate: ZORI remains the scoring baseline, while the other sources test how sensitive the market story is to bedroom mix and measurement method.
Monthly benchmark4 of 4 reported values
Zero-based scale$1,399Primary RentMarker baseline
2026-06-30
All homes and bedroom counts
A smoothed metro rent index for observed rentals; it is the primary rent used by RentMarker scores and career ratios.
View source release ↗$887−$512 vs ZORI
FY2026 FMR
One-bedroom standard
An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.
View source release ↗$1,071−$328 vs ZORI
FY2026 FMR
Two-bedroom standard
An administrative gross-rent benchmark used by HUD programs; it is neither a listing median nor a prediction of one lease.
View source release ↗$867−$532 vs ZORI
ACS 2024 5-year
Occupied rental units paying rent
A five-year survey estimate of contract rent plus applicable tenant-paid utilities; it is not a current asking-rent index.
View source release ↗Take the next step
Keep Roswell as context, then replace market-wide evidence with the candidate property's facts.
Supply pipeline
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
National supply context
Compare this authorization pipeline with asking-rent growth, jobs and for-sale liquidity across the evidence-complete metro set.
Building permits by structure type
units per year · latest year annualised
84 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Who is arriving, and who is buying
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
Net Household Move
−242
930 in vs 1,172 out (IRS SOI)
▼ 26.0% of arriving households
Mover Income Gap
−$7,883
Arriving $51,268 vs leaving $59,151
Average AGI per tax return (IRS SOI)
Investor Purchase Share
4.2%
22 of 526 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.324% building value annual loss ratio
FEMA NRI · risk type: water
Compare yield and FEMA exposure →Households arrive mainly from: Eddy County · Bernalillo County · Doña Ana County · Lea County · Lincoln County
✓ 930 in − 1,172 out = -242 netDirect market links
Where tax-return households moved from and to
These are the largest flows where both counties map to a RentMarker market area. They are a documented subset of the all-US IRS totals above.
Leading inbound markets
- Carlsbad, NM115 arriving
- Albuquerque, NM78 arriving
- Las Cruces, NM31 arriving
Leading outbound markets
- Albuquerque, NM99 leaving
- Carlsbad, NM96 leaving
- Las Cruces, NM49 leaving
The other side
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- Employment declined 1.56% year over year, leaving rental demand unsupported by job growth.
- Tax filings show 930 households moved in and 1,172 moved out, producing net migration of -242 and a smaller potential tenant and buyer pool.
- Inland flood is the dominant hazard, and the 0.3242% annual climate loss ratio indicates asset-level loss exposure.
Inside this micro area
Move from the market-area average to local evidence
Use the available county and city pages to add local price, rent, housing, migration and hazard context to the market-area view.
County records
Cities in this market
Statistical peers
Market areas that behave like Roswell
Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.
| Market area | Score | Price | Rent | Yield | Job Growth |
|---|---|---|---|---|---|
| Roswell, NM (Target) | 40 | $172k | $1,399 | 9.8% | ▼ 1.6% |
| Clovis, NM | 40 | $163k | $1,206 | 8.9% | ▼ 1.4% |
| Columbus, MS | 37 | $188k | $1,396 | 8.9% | ▼ 0.9% |
| Goldsboro, NC | 30 | $190k | $1,437 | 9.1% | ▼ 1.2% |
| Lumberton, NC | 14 | $140k | $1,187 | 10.2% | ▼ 1.7% |
Provenance
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income and gross rent | direct | ACS 2024 5-year | 2026-08-05 |
| Census ACS 5-year — historical household income | direct | ACS 2019 and 2024 5-year | 2026-08-05 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| Apartment List Rent Estimates — recent-lease rent index | direct | Apartment List 2026-07 | 2026-08-08 |
| Apartment List Time on Market — listing liquidity | direct | Apartment List 2026-07 | 2026-08-08 |
| Apartment List Vacancy Index — rental vacancy | direct | Apartment List 2026-07 | 2026-08-08 |
| BEA County Personal Income — income and population | direct | 2024 County Personal Income (released 2026-02-05); history 1969-2024 | 2026-08-03 |
| BEA Regional Price Parities — metropolitan price levels | direct | 2024 Regional Price Parities (released 2026-02-19); history 2008-2024 | 2026-08-03 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS OEWS — occupation employment and wages | direct | May 2025 OEWS estimates (released 2026-05-15) | 2026-08-03 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2021-2025; latest 2025 vs 2024 | 2026-08-02 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS five-year — ZCTA housing and income | direct | ACS 2024 5-year ZCTA | 2026-08-08 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI history 1975-2025; latest 2025 | 2026-08-02 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD CHAS — renter burden by HAMFI income band | direct | HUD CHAS 2018-2022 ACS 5-year (released 2025-12-23) | 2026-08-03 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| HUD-USPS ZIP-to-county residential-address crosswalk | direct | HUD-USPS 2026Q1 | 2026-08-09 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-30 | 2026-08-06 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-08-06 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Realtor.com Rental Report — top-50 asking rents | direct | top-50 rental asking rents 2026-05 | 2026-08-05 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Redfin Data Center — ZIP resale activity and supply | direct | ZIP rolling 3 months through 2026-06-30; updated 2026-07-03 | 2026-08-12 |
| USDA ERS — Rural-Urban Continuum Codes | direct | USDA ERS 2023 Rural-Urban Continuum Codes | 2026-08-02 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI - metro market rents, not seasonally adjusted | direct | Metro_zori_uc_sfrcondomfr_sm_month.csv | 2026-08-15 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-08-08 |