Cities / Wisconsin / Winnebago County / Oshkosh
Oshkosh cityscape
City housing brief · Incorporated place

Oshkosh, WI

City evidence stays city-level. County, metro and national records appear separately to explain the wider market without changing the city figures.

City gross yield5.5%ZORI × 12 ÷ ZHVI · before costs
Direct city rent answer

What does rent cost in Oshkosh, WI?

The latest city-level Zillow ZORI for Oshkosh is $1,208 per month in 2026-06. It measures a typical asking-rent market across rental types—not an arithmetic average or an address-level rent estimate.

City Zillow ZORI$1,2082026-06 · up 4.9% year over year
City ACS gross rent$935ACS 2024 5-year occupied-renter survey
HUD two-bedroom context$1,149Winnebago County administrative standard
How to read the rent answer for Oshkosh
MeasureCurrent valueGeographyMeasurement boundary
Zillow ZORI$1,208Oshkosh cityTypical observed asking-rent index; not a unit quote.
Census ACS gross rent$935Oshkosh citySurvey estimate for occupied renter homes, including specified utilities.
HUD 2BR FMR$1,149Winnebago CountyAdministrative bedroom standard; wider context, never substituted as city rent.

For a property decision, match bedroom count, condition, utilities, concessions, lease timing and nearby comparable listings. Wider county and metro evidence below stays explicitly labelled.Zillow pulled 2026-07-29

City market snapshot

Four figures that frame the city

Typical home value
$263k
▲ 5.6% year over year
Zillow ZHVI · 2026-06
Observed market rent
$1,208
▲ 4.9% year over year
Zillow ZORI · 2026-06
Entry affordability
4.2x
home value ÷ household income
Zillow + Census ACS
Population
66,729
▼ 0.1% between ACS vintages
ACS 2024 5-year
Decision brief

What the city-level evidence says

01Decision frame

At the city level, Zillow’s typical home value is $262,782 and its typical observed market rent is $1,208 a month. Those measures imply a 5.5% gross yield, before vacancy, management, maintenance, insurance, property tax, capital work and financing. The value equals 4.2x ACS median household income, while annual Zillow rent equals 23.3% of that income. This is a screening frame, not a property cash-flow estimate or a statement that every household can afford the typical rent.

02Housing stock

Oshkosh has 29,423 city housing units; 45.0% of occupied units are renter-occupied, and the citywide housing-stock vacancy rate is 6.7%. ACS reports a $177,700 median home value and $935 median gross rent for surveyed occupied housing, with gross rent including selected utilities. Those ACS measures differ in concept and period from Zillow’s typical city value and observed market rent. They should not be averaged or treated as direct estimates of current asking economics.

03City depth

Direct city depth shows that 44.0% of renter households are rent-burdened, while 59.9% of all housing units are single-family and 8.9% are in large multifamily structures. Among vacant units, 43.5% are classified as for rent, but that survey share does not measure investable listings or prove rapid lease-up. City population is 66,729 and edged down 0.07% between overlapping ACS five-year vintages; that change is not annualized and may reflect boundary changes. Median household income is $62,188, the poverty rate is 17.5%, and unemployment is 2.8%. These are descriptive demand constraints, not causal evidence about rent collections at a particular property.

04Wider context

Winnebago County reports a 1.63% county property-tax rate, useful for expense context but not a city or parcel tax bill. The Oshkosh metro recorded a -1.0% year-over-year change in metro jobs and 2.4 months of metro for-sale supply; these indicate broader labor softness and sale-market availability, not city rental performance. The national Freddie Mac 30-year mortgage rate is 6.66%, a national financing benchmark rather than an offered borrower rate. These county, metro and national denominators should remain separate from city measures.

05Limits & next checks

The main underwriting gaps are property condition, unit mix, achievable asking rent, concessions, occupancy, tenant turnover, utility responsibility, insurance, taxes, maintenance, management, capital needs and loan terms. Next, obtain a rent roll, trailing operating statements, leases, utility bills, parcel tax records, insurance quotes and a physical inspection. Rebuild net operating income from verified property data, stress vacancy and repairs, and price financing from an actual quote. Also compare nearby competing listings only after defining the property’s relevant submarket; this record itself supports no neighborhood claim.

Housing system

Market movement and the stock underneath it

Five-year path

Price and rent, rebased to 100

ZHVI +36.1%ZORI +25.7%
13611695202120222023202420252026
Each series starts at 100 so their direction can be compared without pretending that a home value and a monthly rent share the same unit.
Housing stock

Tenure and vacancy

ACS
45.0%RENTER
Owner occupied55.0%
Renter occupied45.0%
Vacant units6.7%

Median structure year 1971

Tenure uses occupied units; vacancy uses all housing units.
Measurement matrix

Two sources, two different questions

SourceHome valueMonthly rent
Zillow market index$262.8K$1.2K
ACS occupied housing$177.7K$935
Zillow measures current market indexes. ACS reports surveyed owner value and gross rent for occupied housing. The rows are context, not interchangeable estimates.
Direct city depth

Households and housing form behind the medians

Median household income$62k

Annual ACS household measure.

Rent-to-income screen23.3%

Annual ZORI divided by ACS median income.

ACS rent burden44.0%

Renters paying at least 30% of household income toward gross rent.

Average household size2.20

People per occupied housing unit.

Single-family stock59.9%

Detached and attached one-unit structures.

Large multifamily stock8.9%

Housing in structures with 20 or more units.

Vacant and for rent43.5%

Share of vacant units listed by ACS as for rent, not a market vacancy rate.

Unemployment2.8%

Share of the civilian labor force.

Poverty17.5%

ACS population for whom poverty status is determined.

These are citywide context measures. They cannot tell you the rent, vacancy, expenses or tenant demand for a particular neighborhood or property.
Curated city comparisons

Oshkosh in direct city-to-city decisions

Each comparison keeps both records inside city limits and opens only when the pair differs materially on multiple decision signals.

Browse all city comparisons →
Closest market alternatives

Three useful contrasts, not a synthetic winner

The peer set broadens the decision without mixing geographies. Price, rent and housing characteristics remain city-level for every place.

Comparable market profile

Entry price, rent and gross yield

Oshkosh, WIJanesville, WIEau Claire, WILafayette, IN
Typical home valueZillow ZHVIOshkosh$262.8KJanesville$300.1KEau Claire$321.6KLafayette$271.1KObserved market rentZillow ZORI / monthOshkosh$1.2KJanesville$1.2KEau Claire$1.2KLafayette$1.2KGross yieldZORI × 12 ÷ ZHVIOshkosh5.5%Janesville4.9%Eau Claire4.5%Lafayette5.5%
Bars begin at zero within each measure. Gross yield is a screening ratio before financing, taxes, insurance, vacancy, maintenance or management costs.
Same state01

Janesville, WI

Compared with Oshkosh, typical home value is $37k higher, monthly rent is $6 higher, and gross yield is 0.7 percentage points lower.

Rent burden 30%+
41.8%
Renter share
32.7%
One-unit stock
74.4%
20+ unit stock
6.5%
Same state02

Eau Claire, WI

Compared with Oshkosh, typical home value is $59k higher, monthly rent is $6 higher, and gross yield is 1.0 percentage points lower.

Rent burden 30%+
40.8%
Renter share
45.6%
One-unit stock
62.6%
20+ unit stock
7.9%
Closest data profile03

Lafayette, IN

Compared with Oshkosh, typical home value is $8k higher, monthly rent is $25 higher, and gross yield is 0.1 percentage points lower.

Rent burden 30%+
52.7%
Renter share
53.3%
One-unit stock
60.2%
20+ unit stock
6.5%

These are analytical alternatives, not recommendations. The structural measures come from Census ACS; price and rent use the Zillow releases shown on each card and in the source ledger below.

Wider market context

What surrounds the city without being mistaken for it

The layers below answer different questions. County records describe listing, migration, financing and hazard conditions around the city; metro records describe jobs, supply and permits; the mortgage rate is national.

Same measure, wider boundary

City marker against intersecting counties

CityCounty range
Typical home value$307.8K$307.8K$262.8KObserved market rent$1.2K$1.2K$1.2K
Both levels use Zillow indexes, but the county records cover land and housing outside the city. The comparison supplies context; it does not replace the city value.
Same Zillow index families

City limits versus the linked metro

OshkoshMetro
Observed market rentMetro $1.2KCity $1.2K · +3.4%Typical home valueMetro $307.8KCity $262.8K · -14.6%Gross yieldMetro 4.6%City 5.5% · +21.0%
Zillow ZORI and ZHVI use the same release month at both boundaries. Gross yield is rent × 12 ÷ home value; the metro contains the city and is context, not a substitute.

Search all direct city–metro gaps in the interactive atlas.

COUNTY LAYER

The intersecting county

This boundary extends beyond the city and is shown only as context.

2026-06
Active listings
n/a
Listing DOM
n/a
FHFA one-year
▲ 6.3%
Net migration
184
Investor share
11.4%
Effective property tax
1.63%
Top hazard
inland flooding
Expected loss ratio
0.13%
METRO LAYER

Oshkosh, WI

Open metro analysis →
Job growth▼ 0.9%12m to 2026-06
Permitted units1,2982026 YTD through M06
Permits / 1,0007.6broader metro population
Months of supply2.42026-05-01
Median DOM46 daysRedfin metro tracker
Price drops10.8%Redfin metro tracker
Wider-context figures are not inputs to the city gross yield and are never used to fill a missing city price, rent or ACS measure.
What can break the thesis

Three checks before using the city averages

  1. 01

    The city gross-yield measure excludes operating costs, capital spending and financing.

  2. 02

    Citywide ACS vacancy reasons do not identify rentable investment inventory or predict lease-up speed.

  3. 03

    City poverty and unemployment describe demand constraints but do not establish property-level collections.

Questions answered

Quick reading guide

Is the Zillow gross yield a return estimate?

No. It is annual Zillow ZORI divided by Zillow ZHVI before every operating cost and financing, so property net operating income and debt service still require verification.

Can the ACS rent and value be combined with the Zillow measures?

No. ACS describes surveyed occupied housing and includes selected utilities in gross rent, while Zillow describes a typical city value and typical observed market rent. They should not be averaged.

What is the next decisive check?

Verify the property’s rent roll, leases, occupancy, expenses, taxes, insurance, physical condition and loan quote, then rebuild cash flow from those property-level records.

Sources and geography

What belongs to this city page

Census recognizes this as Oshkosh city. The place intersects Winnebago County.