Lawrence, KS cityscape
Markets / Kansas / Lawrence
RENTAL MARKET INTELLIGENCE

Lawrence, KS

Lawrence merits investigation for buyers prioritizing recent rent growth and a contained renter burden; buyers requiring strong job or migration support should avoid it.

Median price$344k
Median rent$1,294
Gross yield4.5%
Job growth▲ 0.2%
CBSA 2994026 public sourcesChecked nightly
SCORE / 10064RANK #95 / 571
Composite Market ScoreRank #95 of 571 scored US metros
The read

Why this market scores where it does

Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.

Lawrence merits investigation for buyers prioritizing recent rent growth and a contained renter burden; buyers requiring strong job or migration support should avoid it. Median asking rent rose 5.8% while the indicated gross yield is 4.51%, so rent momentum is the opportunity, but current income return is modest.

The $344,450 median home value rose 3.59%, slower than rent, and rent equals 22.26% of median household income. That combination pairs rent growth with a contained median renter burden, yet a 4.94 price-to-income ratio makes acquisition affordability less comfortable than tenant affordability.

Risk sits in demand depth and execution. CES jobs grew only 0.18%, tax filings show net migration of -157 households, and 23.19% of listings had price drops. Permitting is limited, an opportunity signal for existing stock, but inland-flood exposure still requires property-level review.

Frequently Asked Investor Questions

How much resale negotiating room is visible?
Months of supply is 4.1, median time on market is 35 days, and 23.19% of listings had price drops.
Are rents outpacing home values?
Asking rent rose 5.8% year over year versus 3.59% for home values, a calculated difference of 2.21 percentage points.
What climate hazard should be reviewed?
Inland flood is the dominant hazard, and the modeled annual building-value loss ratio is 0.1109%.

Investor Quick Takeaways

Gross Yield: 4.5%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: ▲ 5.80%

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 18.1%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Lawrence
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply4.1 mo.▲ from 3.9 mo. a year ago
Median days on market35 days▲ from 27 days a year ago
Listings with price drops23.2%▲ from 17.4% a year ago
Sale-to-list ratio100.0%2026-05-01
Home value growth▲ 3.6%Zillow ZHVI · trailing 12 months
Rent growth▲ 5.80%Zillow ZORI · trailing 12 months
Gross rental yield4.5%Rent × 12 ÷ price
Payroll job growth▲ 0.2%CES · 12m to 2026-06
Composite breakdown

What each component measures

Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.

Jobs51Rent trend82Affordability67Supply45Climate safety76
Published arithmeticComponent × weight = points
64
SignalScoreWeightPoints
Job growth5130%15.30
Rent trend8225%20.50
Affordability6715%10.05
Supply pressure4515%6.75
Climate risk7615%11.40
Published score64
Lawrence, KS scoreRank #95
64
Job growth51/100

CES employment grew 0.18% year over year -> employment provides little confirmation of stronger rental demand.

Rent trend82/100

Asking rent grew 5.8% and gross yield is 4.51% -> recent rent performance is favorable, but the entry yield is modest.

Affordability67/100

Rent consumes 22.26% of median income while price-to-income is 4.94 -> tenant affordability is more supportive than purchase affordability.

Supply pressure45/100

The permits-per-thousand rate is 2.29 and months of supply is 4.1 -> building activity is limited, while resale inventory offers buyers some choice.

Climate risk76/100

Inland flood is the dominant hazard and the modeled annual loss ratio is 0.1109% -> modeled loss is limited, but water exposure needs property-level review.

The numbers

What this market costs and what it earns

Every derived ratio below recomputes from the same source record used by the article and score.

ZHVI Median Price
$344k
YoY ▲ 3.6%
ZORI Median Rent
$1,294
YoY ▲ 5.80%
Gross Rental Yield
4.5%
Rent × 12 ÷ price
$1,294 × 12 ÷ $344,450
Job Growth (YoY)
▲ 0.2%
CES payrolls
Job signal 51/100
Median Household Income
$70k
Census ACS 5-year
Rent Burden
22.3%
Annual rent ÷ household income
Price-to-Income
4.9x
Median value ÷ household income
HUD 2BR Fair Market Rent
$1,182
Market rent 109.5% of FMR
Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
441201938620205102021395202220320232342024361202526020265+ unit buildingssingle family
260 units authorised in 2026, 23% of them in 5+ unit buildings. A meaningful share is apartments, which discount first when they lease up. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
−157
3,886 in vs 4,043 out (IRS SOI)
▼ 4.0% of arriving households
Mover Income Gap
−$5,657
Arriving $54,238 vs leaving $59,895
Average AGI per tax return (IRS SOI)
Investor Purchase Share
18.1%
215 of 1,185 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.111% building value annual loss ratio
FEMA NRI · risk type: water
Households arrive mainly from: Johnson County · Shawnee County · Jackson County · Leavenworth County · Franklin County
3,886 in − 4,043 out = -157 net
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. CES employment growth was only 0.18%, providing little evidence of expanding job-supported demand.
  2. Tax filings show net migration of -157 households, while inbound movers averaged $54,238 in income versus $59,895 for outbound movers.
  3. The 4.51% gross yield does not establish adequate net cash flow after operating costs and financing.
Statistical peers

Metros that behave like Lawrence

Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.

MetroScorePriceRentYieldJob Growth
Lawrence, KS (Target)64$344k$1,2944.5%▲ 0.2%
La Crosse, WI66$337k$1,1604.1%▲ 0.2%
Grand Forks, ND65$282k$1,1484.9%▲ 0.3%
Mankato, MN55$313k$1,2244.7%▼ 0.1%
Eau Claire, WI48$326k$1,2154.5%▼ 0.2%
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household incomedirectACS 2024 5-year2026-07-26
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS QCEW — county employment and wagesdirectannual county employment and wages 2025 vs 20242026-07-31
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI 20252026-07-28
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-232026-07-27
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-07-27
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-07-26