Reno, NV
Reno merits investigation by buyers prioritizing current rent momentum and employment strength, but income-focused buyers whose strategy requires a stronger entry yield or low hazard exposure should avoid it.
Why this market scores where it does
Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.
Reno merits investigation by buyers prioritizing current rent momentum and employment strength, but income-focused buyers whose strategy requires a stronger entry yield or low hazard exposure should avoid it. The median home value is $574,245, while gross yield is 4.19%, so operating costs and financing terms will determine whether cash flow works.
Opportunity lies in demand signals: jobs rose 1.88% year over year, asking rents rose 6.54%, and net migration was 967 households. Incoming movers also had average income $11,431 above outgoing movers, a reported gap that adds a positive income-migration signal without proving property-level demand.
Risk sits in entry cost, potential new competition, and physical exposure. The price-to-income ratio is 6.56, permits per thousand residents are 6.97, and earthquake is the dominant hazard. Buyers should underwrite property-level insurance, achievable rent, and nearby construction rather than rely on metro-wide demand signals.
Frequently Asked Investor Questions
What demand evidence supports rental investment?
How stretched are prices relative to rent and household income?
What supply and physical-risk facts need underwriting?
Investor Quick Takeaways
Computed from the current Zillow rent and home-value medians.
Zillow ZORI rent growth trend over trailing 12 months.
Originated investment purchase share (CFPB HMDA).
Annualized loss ratio evaluated for flood & hurricane risk.
Test the market, then test the deal
Keep Reno as the starting point or move into a more specific property and rent check.
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
Rents versus prices, indexed to 2019
Both series start at 100. The gap between the lines is the investment case, and which line is closing it tells you what kind of market this is.
What each component measures
Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.
| Signal | Score | Weight | Points |
|---|---|---|---|
| Job growth | 96 | 30% | 28.80 |
| Rent trend | 86 | 25% | 21.50 |
| Affordability | 33 | 15% | 4.95 |
| Supply pressure | 38 | 15% | 5.70 |
| Climate risk | 16 | 15% | 2.40 |
| Published score | 63 | ||
Positive CES job growth -> strengthens the demand case, but industry and submarket detail is not published.
Positive asking-rent growth -> supports revenue conditions at the metro level, but realized property rents are not published.
A high price-to-income ratio paired with the published gross yield -> makes financing and operating assumptions central to deal viability.
The permit pipeline alongside current months of supply -> current availability and future competition require separate submarket checks.
Earthquake is the dominant hazard -> property resilience and insurance terms need property-level verification.
What this market costs and what it earns
Every derived ratio below recomputes from the same source record used by the article and score.
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- The median acquisition price paired with the gross yield may not support target cash flow once unreported financing and operating costs are included.
- The permit pipeline represents potential competing supply, while its timing and submarket placement are not published.
- Earthquake is the dominant hazard, while property-level resilience and insurance costs are not published.
Move from the metro average to local evidence
County pages carry tax, migration, listing and hazard records. City pages appear only where direct city price, rent and Census evidence pass the publication gate.
Metros that behave like Reno
Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.
| Metro | Score | Price | Rent | Yield | Job Growth |
|---|---|---|---|---|---|
| Reno, NV (Target) | 63 | $574k | $2,004 | 4.2% | ▲ 1.9% |
| Hilton Head Island, SC | 36 | $528k | $1,980 | 4.5% | ▲ 1.7% |
| Greeley, CO | 53 | $498k | $1,758 | 4.2% | ▲ 1.6% |
| Boise City, ID | 67 | $497k | $1,874 | 4.5% | ▲ 1.0% |
| St. George, UT | 46 | $531k | $1,936 | 4.4% | ▲ 2.1% |
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income | direct | ACS 2024 5-year | 2026-07-26 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2025 vs 2024 | 2026-07-31 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI 2025 | 2026-07-28 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-23 | 2026-07-27 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-07-27 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-07-26 |