Direct recent-lease rent history
Monthly overall-rent index; missing observations are not filled from another geography.
FIPS 28033 · population 191,301 · part of Memphis, TN
The latest county-level Zillow ZORI is $1,676 per month in 2026-06. It is a typical asking-rent index across rental types—not an arithmetic average, signed lease or quote for one property.
| Bedrooms | HUD monthly FMR | Geography | Measurement boundary |
|---|---|---|---|
| Studio | $1,060 | DeSoto County, MS | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 1 bedroom | $1,154 | DeSoto County, MS | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 2 bedrooms | $1,274 | DeSoto County, MS | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 3 bedrooms | $1,683 | DeSoto County, MS | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
| 4 bedrooms | $1,959 | DeSoto County, MS | HUD administrative benchmark; compare with same-bedroom listings, never treat it as observed asking rent. |
Zillow asking rent, ACS gross rent and HUD FMR describe different housing universes. They remain separate and no metro, city or neighboring-county value replaces missing county evidence.Zillow pulled 2026-07-26 · HUD pulled 2026-07-26
Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.
Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.
Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.
Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2021-2025; latest 2025 vs 2024 · pulled 2026-08-02. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.
BEA per-capita personal income divides all personal income by the county population. It is broader than wages, but it is not household income or a measure of what renters can afford.
HUD CHAS separates renter households by income relative to local HAMFI. Moderate burden means housing costs above 30% through 50% of income; severe burden means more than 50%.
These Apartment List observations match the exact county Census code 28033. They are kept separate from Zillow asking rent, Census occupied-home rent and wider metro measures.
Monthly overall-rent index; missing observations are not filled from another geography.
DeSoto County presents a positive-but-selective rental case: the published market supports a 6.63% gross yield, while appreciation and rent growth are modest, and inland-flood exposure demands property-level diligence. Zillow’s 2026-06 median home value was $303,291, against median asking rent of $1,676, up 0.79%. FHFA’s separate 2025 repeat-transaction index rose 2.43%; it confirms a similar direction, not a home value or a blended growth rate. Investigate if cash flow is central, but be cautious about treating county averages as a property bid.
That yield is gross and therefore not a distributable return. Market rent is distinct from HUD FMR: the HUD two-bedroom payment standard is $1,274, and market rent is 31.60% above it by calculation. The spread does not validate the asking-rent estimate or imply subsidy eligibility. The effective property-tax rate is 0.60%, with median annual tax of $1,613. Insurance, vacancy, repairs, management, financing, and property-specific assessments are not supplied, so the record cannot support a net-yield or all-in carrying-cost conclusion.
Demand evidence is constructive but mixed. QCEW records 73,166 annual average covered jobs in the county, with employment growth of 0.69%; Trade, transportation, and utilities is the largest disclosed private supersector. This is workplace, not resident or metro employment. Tax-return data show net migration of 451, but the average AGI gap is negative $93, so positive flow does not establish higher-income demand. Realtor.com supplies MLS signals—active listings, marketing time, price reductions, and pending listings—not closed-sale proof. Investor purchases totalled 239 of 2,887 purchases, or 8.28% by calculation: minority participation, not proof competition is absent.
The dominant hazard changes the underwriting question from modeled loss alone to insurability and site selection. The climate-loss model estimates 0.15% of building value expected lost per year, but that is not a quote, deductible, flood-zone determination, or property-specific loss history. Verify elevation, flood mapping, drainage, coverage, deductibles, claims, and rent-ready condition for each asset. Obtain leases or rent comps, operating statements, vacancy, insurance, financing terms, and sale or assessment data. Without these, the record supports county screening and gross yield, but not stabilized cash flow, net yield, or a purchase-price conclusion.
Open a five-digit report for asking rent, affordability, rent history and resale liquidity. Each row keeps its ZIP/ZCTA measurement scope.
| ZIP report | City label | Zillow rent | 1Y change | ACS burden 30%+ | Population |
|---|---|---|---|---|---|
| ZIP 38654 rental reportDeSoto County | Olive Branch, MS | $1,896 | ▲ 1.1% | 35.9% | 57,898 |
| ZIP 38637 rental reportDeSoto County | Horn Lake, MS | $1,571 | ▲ 0.6% | 54.0% | 26,647 |
Zillow ZORI is an asking-rent index. ACS burden and population describe the Census ZCTA; missing observations remain n/a.
Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.
Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.
0.148% of building value expected lost per year
$1,613 median annual bill
6,197 in · 5,746 out
$53,012 arriving · $53,105 leaving
239 of 2,887 mortgages
Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.
A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.
| County | Population | Price | Rent | Yield | Hazard |
|---|---|---|---|---|---|
| DeSoto County | 191,301 | $303k | $1,676 | 6.6% | inland flooding |
| Shelby County | 919,173 | $222k | $1,389 | 7.5% | inland flooding |
| Tipton County | 61,553 | $278k | $1,707 | 7.4% | earthquake |
| Crittenden County | 47,266 | $169k | $1,255 | 8.9% | inland flooding |
| Fayette County | 43,267 | $377k | $2,109 | 6.7% | earthquake |
| Marshall County | 33,979 | $218k | n/a | n/a | inland flooding |
| Tate County | 28,321 | $249k | n/a | n/a | inland flooding |
| Tunica County | 9,475 | $164k | n/a | n/a | earthquake |
| Benton County | 7,589 | $163k | n/a | n/a | inland flooding |
It is median monthly asking rent of $1,676. HUD’s separate two-bedroom FMR payment standard is $1,274 and is not an asking-rent estimate.
It measures annual average covered jobs located at workplaces in DeSoto County. It is not resident employment, unemployment, a forecast, or the Memphis metro series.
No. It publishes a gross yield, but insurance, vacancy, repairs, management, financing, and property-specific assessments are not supplied.