Counties / Mississippi / DeSoto County

DeSoto County, MS

FIPS 28033 · population 191,301 · part of Memphis, TN

$303k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$303k
▲ 1.6% year over year
Zillow ZHVI · direct
Median asking rent
$1,676
▲ 0.8% year over year
Zillow ZORI · direct
Gross yield
6.6%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,274
market rent is 1.32x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+50.7%not annualized · through 2025
0%ZILLOW ZHVI2026-06+1.6%FHFA HPI2025+2.4%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$270k
Surveyed gross rent$1,451
Rent burden 30%+51.9%
Median year built1999
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
5.9%vacant
75,437estimated housing units
Occupied tenure22.1% renter
owner 77.9%renter 22.1%
Structure mix84.4% single-family
Single-family 84.4%20+ units 2.3%Mobile home 3.9%Other 9.5%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs73,166▲ 0.7% from the prior annual release
Covered establishments3,904annual average reporting locations
Average weekly wage$923▲ 5.0% from the prior annual release
Largest private supersectorTrade, transportation, and utilities47.7% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.7%WEEKLY WAGE+5.0%Trade, transportation, and utilities47.7%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

DeSoto County presents a positive-but-selective rental case: the published market supports a 6.63% gross yield, while appreciation and rent growth are modest, and inland-flood exposure demands property-level diligence. Zillow’s 2026-06 median home value was $303,291, against median asking rent of $1,676, up 0.79%. FHFA’s separate 2025 repeat-transaction index rose 2.43%; it confirms a similar direction, not a home value or a blended growth rate. Investigate if cash flow is central, but be cautious about treating county averages as a property bid.

02Housing economics

That yield is gross and therefore not a distributable return. Market rent is distinct from HUD FMR: the HUD two-bedroom payment standard is $1,274, and market rent is 31.60% above it by calculation. The spread does not validate the asking-rent estimate or imply subsidy eligibility. The effective property-tax rate is 0.60%, with median annual tax of $1,613. Insurance, vacancy, repairs, management, financing, and property-specific assessments are not supplied, so the record cannot support a net-yield or all-in carrying-cost conclusion.

03Demand & competition

Demand evidence is constructive but mixed. QCEW records 73,166 annual average covered jobs in the county, with employment growth of 0.69%; Trade, transportation, and utilities is the largest disclosed private supersector. This is workplace, not resident or metro employment. Tax-return data show net migration of 451, but the average AGI gap is negative $93, so positive flow does not establish higher-income demand. Realtor.com supplies MLS signals—active listings, marketing time, price reductions, and pending listings—not closed-sale proof. Investor purchases totalled 239 of 2,887 purchases, or 8.28% by calculation: minority participation, not proof competition is absent.

04Risk & next checks

The dominant hazard changes the underwriting question from modeled loss alone to insurability and site selection. The climate-loss model estimates 0.15% of building value expected lost per year, but that is not a quote, deductible, flood-zone determination, or property-specific loss history. Verify elevation, flood mapping, drainage, coverage, deductibles, claims, and rent-ready condition for each asset. Obtain leases or rent comps, operating statements, vacancy, insurance, financing terms, and sale or assessment data. Without these, the record supports county screening and gross yield, but not stabilized cash flow, net yield, or a purchase-price conclusion.

Cities & communities

Where people live within DeSoto County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Southaven city56.2KOlive Branch city47KHorn Lake city26.6KHernando city17.9KBridgetown CDP3.2KLynchburg CDP2.2KWalls town1.4KEudora CDP620
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

9 Census places

Population
  1. 01
    Southaven cityIncorporated place
    56,226
  2. 02
    Olive Branch cityIncorporated place
    47,019
  3. 03
    Horn Lake cityIncorporated place
    26,647
  4. 04
    Hernando cityIncorporated place
    17,949
  5. 05
    Bridgetown CDPCensus-designated place
    3,195
  6. 06
    Lynchburg CDPCensus-designated place
    2,161
  7. 07
    Walls townIncorporated place
    1,426
  8. 08
    Eudora CDPCensus-designated place
    620
  9. 09
    Lakeview CDPCensus-designated place
    596

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.148% of building value expected lost per year

Effective property tax0.60%

$1,613 median annual bill

02
DemandIRS SOI household flows
Net migration+451

6,197 in · 5,746 out

Arriving vs leaving income−$93

$53,012 arriving · $53,105 leaving

03
CompetitionHMDA financed purchases
Purchases by investors8.3%

239 of 2,887 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings764▲ 0.6% year over year
Median days on market58▼ 8.7% year over year
Listings price-reduced26.1%seller-concession signal
Median listing pricen/a▲ 0.7% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Same metro

The other counties in Memphis, TN

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
DeSoto County191,301$303k$1,6766.6%inland flooding
Shelby County919,173$222k$1,3897.5%inland flooding
Tipton County61,553$278k$1,7077.4%earthquake
Crittenden County47,266$169k$1,2558.9%inland flooding
Fayette County43,267$377k$2,1096.7%earthquake
Marshall County33,979$218kn/an/ainland flooding
Tate County28,321$249kn/an/ainland flooding
Tunica County9,475$164kn/an/aearthquake
Benton County7,589$163kn/an/ainland flooding
Bear case

What can break the county thesis

  1. Achievable rent may be below the median asking rent, and missing leases, rent comps, vacancy, and operating statements block stabilized cash-flow underwriting.
  2. Inland-flood exposure may produce unverified insurance, deductible, elevation, or claims costs; the modeled county loss ratio is not property-specific.
  3. Modest price and rent growth, MLS concessions, and absent closed-sale or financing data leave acquisition and exit assumptions untested.
Underwriting questions

Before pricing a property

Is the published rent market rent or HUD FMR?

It is median monthly asking rent of $1,676. HUD’s separate two-bedroom FMR payment standard is $1,274 and is not an asking-rent estimate.

What does the QCEW employment figure measure?

It measures annual average covered jobs located at workplaces in DeSoto County. It is not resident employment, unemployment, a forecast, or the Memphis metro series.

Does the record establish stabilized cash flow?

No. It publishes a gross yield, but insurance, vacancy, repairs, management, financing, and property-specific assessments are not supplied.