Counties / Florida / Nassau County

Nassau County, FL

FIPS 12089 · population 97,859 · part of Jacksonville, FL

$486k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$486k
▼ 0.9% year over year
Zillow ZHVI · direct
Median asking rent
$2,238
▲ 4.8% year over year
Zillow ZORI · direct
Gross yield
5.5%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$1,658
market rent is 1.35x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

The annual signals disagree
FHFA five-year cumulative+65.1%not annualized · through 2025
0%ZILLOW ZHVI2026-06−0.9%FHFA HPI2025+0.9%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$383k
Surveyed gross rent$1,526
Rent burden 30%+54.2%
Median year built2000
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
12.8%vacant
45,058estimated housing units
Occupied tenure17.3% renter
owner 82.7%renter 17.3%
Structure mix69.7% single-family
Single-family 69.7%20+ units 4.4%Mobile home 16.0%Other 9.9%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs27,711▲ 0.9% from the prior annual release
Covered establishments3,008annual average reporting locations
Average weekly wage$1,138▲ 4.2% from the prior annual release
Largest private supersectorLeisure and hospitality26.0% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.9%WEEKLY WAGE+4.2%Leisure and hospitality26.0%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Nassau County has a price-versus-income underwriting tension: rent support is measurable, but near-term price evidence is mixed. Investors screening cash flow should investigate operating costs and flood exposure; those depending on resale-price momentum should be cautious. At Zillow’s 2026-06 county observation, the median home value was $486,173, down 0.92% year over year. FHFA’s 2025 repeat-transaction HPI rose 0.91% annually. That direction challenges Zillow’s decline, but these are different methods and vintages, not a single growth rate.

02Housing economics

Median asking market rent was $2,238 per month, producing the supplied 5.52% gross yield before costs. It is measured market rent, not a payment standard. HUD’s two-bedroom FMR was $1,658; it is a payment standard and must not be used as asking rent or substituted into yield. The effective property-tax rate was 0.71%, with median annual tax of $2,699, so tax should sit beside rent in property-level cash-flow work. Insurance, flood premiums, vacancy, maintenance, financing and property-specific assessments are not published; their absence prevents net-yield underwriting.

03Demand & competition

Realtor.com’s 2026-06 MLS listing market had a 6.34% annual decline in median listing price and 20.38% of active listings with price reductions; active listings also declined. These are asking-price, visible-supply and seller-concession evidence, not closed-sale prices or proof of buyer demand. Tax-return migration was net positive, and incoming movers reported higher average AGI than departing movers, a potentially supportive composition signal rather than a demand forecast. QCEW annual covered workplace employment and average weekly wage both increased; leisure and hospitality was the largest disclosed private supersector, not the entire economy. The 5.86% investor share of 1,775 purchases denotes limited non-owner mortgage participation, not all buyer competition.

04Risk & next checks

Modeled annual climate loss equals 0.14% of building value and aligns with inland flood as the dominant hazard; it is an expected-loss ratio, not a site-specific loss or insurance quote. The combined listing concessions, tax burden and hazard exposure warrant parcel-level flood-zone, insurance, elevation, drainage and claims review. Missing closed-sale comparables, unit mix, lease terms, vacancy, repairs and insurance costs prevent a conclusion on neighborhood liquidity, stabilized net income or property-level resilience.

Cities & communities

Where people live within Nassau County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Yulee CDP16.6KFernandina Beach city13.4KNassau Village-Ratliff CDP4.7KHilliard town3KCallahan town1.5K
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

5 Census places

Population
  1. 01
    Yulee CDPCensus-designated place
    16,648
  2. 02
    Fernandina Beach cityIncorporated place
    13,420
  3. 03
    Nassau Village-Ratliff CDPCensus-designated place
    4,737
  4. 04
    Hilliard townIncorporated place
    3,034
  5. 05
    Callahan townIncorporated place
    1,514

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.144% of building value expected lost per year

Effective property tax0.70%

$2,699 median annual bill

02
DemandIRS SOI household flows
Net migration+1,283

4,291 in · 3,008 out

Arriving vs leaving income+$67,210

$143,315 arriving · $76,105 leaving

03
CompetitionHMDA financed purchases
Purchases by investors5.9%

104 of 1,775 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings772▼ 12.9% year over year
Median days on market71▼ 2.7% year over year
Listings price-reduced20.4%seller-concession signal
Median listing pricen/a▼ 6.3% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Same metro

The other counties in Jacksonville, FL

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Nassau County97,859$486k$2,2385.5%inland flooding
Duval County1,023,153$297k$1,6166.5%inland flooding
St. Johns County306,934$493k$2,1165.1%inland flooding
Clay County227,584$339k$1,8756.6%inland flooding
Baker County28,430$322kn/an/ainland flooding
Bear case

What can break the county thesis

  1. Property-level flood insurance, repairs, vacancy and financing costs may materially reduce the reported gross yield.
  2. MLS listing measures may not translate into closed-sale pricing or neighborhood liquidity.
  3. County-level migration and covered-workplace employment may not describe demand for a specific submarket or property type.
Underwriting questions

Before pricing a property

Is the reported market rent the same as HUD Fair Market Rent?

No. The reported rent is median asking market rent, while HUD Fair Market Rent is a separate payment standard.

What does the FHFA figure measure?

It measures repeat-transaction home-price index movement, not a dollar home value or a closed-sale price.

Can a net operating yield be calculated from this record?

No. The record provides gross yield but does not publish insurance, vacancy, maintenance, financing or property-specific assessment costs.