Wichita Falls, TX
Wichita Falls merits investigation by yield-focused buyers who can tolerate weak labor and migration signals; investors dependent on expanding renter demand should avoid it.
Why this market scores where it does
Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.
Wichita Falls merits investigation by yield-focused buyers who can tolerate weak labor and migration signals; investors dependent on expanding renter demand should avoid it. Median asking rent of $1,277 against a $179,405 median home value supports the income case: the supplied gross yield converts to 8.54%, and rent rose 5.09% year over year.
Affordability is workable on the published measures: the rent-to-income fraction converts to 23.44%, while price is 2.74 times income. The supply record combines 202 permits with 3.3 months of for-sale inventory. That supports reviewing existing assets, but it does not prove rental vacancies are tight; a rental vacancy rate is not published.
The demand side is the constraint: CES jobs fell 0.3% and net migration was -180 households. Inland flood is the dominant hazard, and the reported annual climate loss ratio converts to 0.1186%. Base the decision on current rent and price rather than assumed demand growth, and verify flood exposure and insurance terms for the property.
Frequently Asked Investor Questions
What are the current rent, home value, and gross yield?
Do employment and migration support renter demand?
What climate hazard should be investigated?
Investor Quick Takeaways
Computed from the current Zillow rent and home-value medians.
Zillow ZORI rent growth trend over trailing 12 months.
Originated investment purchase share (CFPB HMDA).
Annualized loss ratio evaluated for flood & hurricane risk.
Test the market, then test the deal
Keep Wichita Falls as the starting point or move into a more specific property and rent check.
The current market in eight signals
Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.
Rents versus prices, indexed to 2019
Both series start at 100. The gap between the lines is the investment case, and which line is closing it tells you what kind of market this is.
What each component measures
Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.
| Signal | Score | Weight | Points |
|---|---|---|---|
| Job growth | 33 | 30% | 9.90 |
| Rent trend | 74 | 25% | 18.50 |
| Affordability | 57 | 15% | 8.55 |
| Supply pressure | 75 | 15% | 11.25 |
| Climate risk | 70 | 15% | 10.50 |
| Published score | 59 | ||
CES employment fell 0.3% year over year -> renter demand lacks labor-market support.
Asking rent rose 5.09% and the supplied gross yield converts to 8.54% -> current income metrics are the main investment strength.
The rent-to-income fraction converts to 23.44% and price-to-income is 2.74 -> published affordability measures do not show a heavy tenant or buyer burden.
The market recorded 202 permits and 3.3 months of for-sale supply -> the construction and listing pipeline is contained, but rental vacancy is not published.
Inland flood is the dominant hazard and the annual loss ratio is 0.001186 -> flood exposure and insurance terms require property-level review.
What this market costs and what it earns
Every derived ratio below recomputes from the same source record used by the article and score.
What is being built, and for whom
Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.
Demand, and the competition for it
Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.
What would make this a bad buy
Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.
Three ways the case breaks
- CES employment is contracting, leaving renter demand without job-growth support.
- More households moved out than moved in, resulting in negative net migration.
- Inland-flood exposure creates property-specific loss and insurance risk.
Move from the metro average to local evidence
County pages carry tax, migration, listing and hazard records. City pages appear only where direct city price, rent and Census evidence pass the publication gate.
No city in this metro has passed the current city evidence gate.
Metros that behave like Wichita Falls
Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.
| Metro | Score | Price | Rent | Yield | Job Growth |
|---|---|---|---|---|---|
| Wichita Falls, TX (Target) | 59 | $179k | $1,277 | 8.5% | ▼ 0.3% |
| Houma, LA | 38 | $187k | $1,298 | 8.3% | ▼ 0.4% |
| Jackson, TN | 34 | $210k | $1,455 | 8.3% | ▼ 0.2% |
| Corning, NY | 47 | $174k | $1,277 | 8.8% | ▲ 0.0% |
| Elmira, NY | 61 | $164k | $1,155 | 8.4% | ▲ 0.0% |
Where every figure came from
“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.
| Dataset Source | Method | Release Period | Pulled Date |
|---|---|---|---|
| Census ACS 5-year — household income | direct | ACS 2024 5-year | 2026-07-26 |
| Census ACS 5-year — population | direct | ACS 2024 5-year | 2026-07-26 |
| BLS CES — payroll employment | direct | CES SM current | 2026-07-26 |
| BLS LAUS — resident employment | direct | LAUS current | 2026-07-26 |
| BLS QCEW — county employment and wages | direct | annual county employment and wages 2025 vs 2024 | 2026-07-31 |
| OMB/BLS delineation — metro geography | direct | OMB July 2023 delineation | 2026-07-30 |
| Census Building Permits Survey — permitted units | direct | BPS through 2026 | 2026-07-26 |
| Census ACS 5-year — city population, households and housing | direct | ACS 2024 5-year | 2026-07-29 |
| Census ACS 5-year — county housing value, tenure and stock | direct | ACS 2024 5-year | 2026-07-30 |
| Census ACS 5-year — cities and communities | direct | ACS 2024 5-year | 2026-07-30 |
| FEMA National Risk Index — hazard loss ratios | modelled | NRI counties (FEMA ArcGIS) | 2026-07-26 |
| FHFA House Price Index — annual county appreciation | direct | annual county HPI 2025 | 2026-07-28 |
| HMDA / CFPB — purchases by occupancy type | direct | HMDA 2024 purchase originations | 2026-07-26 |
| HUD Fair Market Rents — Section 8 standard | direct | FY2026 FMR | 2026-07-26 |
| HUD USPS crosswalk and Small Area FMRs — ZIP rent fallback | direct | ZIP-CBSA 2025Q4 + SAFMR FY2026 | 2026-07-26 |
| IRS SOI — county migration and mover income | direct | SOI migration 2022-2023 | 2026-07-26 |
| Freddie Mac PMMS — mortgage rates | direct | week of 2026-07-23 | 2026-07-27 |
| Census ACS 5-year — effective property tax | direct | ACS 2024 5-year | 2026-07-27 |
| Realtor.com Economic Research — county listing inventory | direct | county inventory 2026-06 | 2026-07-28 |
| Redfin Data Center — inventory, days on market, and price cuts | direct | metro tracker through 2026-05-01 | 2026-07-26 |
| Zillow ZHVI and ZORI — county values and rents | direct | county ZHVI/ZORI 2026-06 | 2026-07-26 |
| Zillow ZHVI — metro home values | direct | Metro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv | 2026-07-26 |
| Zillow ZHVI — city home values | direct | zillow_zhvi_city.csv | 2026-07-29 |
| Zillow ZORI — metro market rents | direct | Metro_zori_uc_sfrcondomfr_sm_sa_month.csv | 2026-07-26 |
| Zillow ZORI — city market rents | direct | zillow_zori_city.csv | 2026-07-29 |
| Zillow ZORI — ZIP market rents | direct | ZORI ZIP 2026-06 | 2026-07-26 |