States / Missouri
State rental intelligence

Missouri rental market data

A source-traced view across 16 metro markets and 115 counties. State figures below are labelled medians and totals—not a made-up statewide investment score.

15/16 metros scored115/115 counties with FEMA risk15 sources used in this analysis
Median scored metro59.0out of 100 · 15 measured metros
Missouri identity diorama showing regional landscape, cities, housing, and infrastructure
Median metro home value$236kmedian across published metro values
Median metro rent$1,157monthly · published metro values
Median gross yield5.6%annual rent ÷ price · before costs
Median job trend▲ 0.6%trailing 12-month metro employment
Direct monthly rental evidence

Missouri rent market dynamics

Apartment List measures recent leases, rental vacancy and listing time separately. These figures do not replace Zillow, Census or Realtor measures elsewhere on this page.

Recent-lease rent$1,1682026-07 · ▲ 2.1% year over year
Rental Vacancy Index6.8%2026-07 · −0.2 pp in 12 months
Time on market29 days2026-07 · −5 days in 12 months
US recent-lease rent$1,3882026-07 · ▼ 1.1% year over year
Rent and rental vacancy through timesolid state series · dashed national series · no interpolation across missing observations
Recent-lease rent$1,515$1,138$760Rental Vacancy Index7.9%5.5%3.2%2017-012021-102026-07MissouriUnited States
State research brief

Recent-lease rents rose 2.1% while vacancy and listing time fell, but thin net migration and uneven resale liquidity make Missouri a locality-by-locality screen.

Updated 2026-08-08 · evidence current to the releases listed below.

Three separate statewide Apartment List measures point in the same favorable direction without forming a composite score. Recent-lease rent increased from $1,144 to $1,168, or 2.1%, while the Vacancy Index declined from 7.1% to 6.8% and rental time on market fell from 33.0 to 28.5 days. The national series provides a genuine contrast: rent declined 1.1%, vacancy increased slightly, and time on market rose by 2.0 days.

The counter-signal is limited demand depth and inconsistent local liquidity. Net migration across 115 counties was 2,766 people, or 0.4 per 1,000 residents, while measured metro job growth ranged from negative at the lower end to modestly positive at the upper end. Branson had 6.0 months of for-sale supply, and several counties had listing times near or above 87 days. These data support local screening, not a statewide investment conclusion. County rent coverage reaches only 32 of 115 counties, county listing measures cover 82, and none of the state-level rental readings establishes unit-level occupancy, concessions or operating costs.

01

Recent-lease rent up 2.1%, Vacancy Index down 0.24 percentage points and rental time on market down 4.5 days → prioritize local markets where property-level listings confirm the statewide tightening.

02

Metro job growth median of 0.6% but net migration of only 0.4 per 1,000 residents → require local employer and tenant-demand evidence rather than assuming broad growth.

03

Branson at 6.0 months of supply versus 1.8 months in Columbia and Kansas City → screen development pipeline and resale liquidity metro by metro.

04

Median county stock of 78.3% single-family and only 1.0% large multifamily → match the rental strategy to the housing form and tenant base actually present.

05

County tax rates and FEMA loss ratios vary materially → carry county-specific taxes and parcel-level hazard diligence into the operating screen.

01
Direct state rental dynamics

Rental indicators tightened even as the national series softened

Missouri's recent-lease rent rose 2.1% to $1,168 from $1,144. That was a 3.2-percentage-point advantage over the national rent change of negative 1.1%. The Apartment List Vacancy Index separately declined by 0.24 percentage points to 6.8%, while the national index increased by 0.09 percentage points to 7.2%.

The time-on-market series also tightened separately: Missouri listings took 28.5 days, down 4.5 days and 1.5 days shorter than the current national reading. The three measures strengthen the case for checking local rental availability and concessions, but a statewide recent-lease series cannot show whether a particular Missouri property shares those conditions.

Evidence: Apartment List Rent Estimates — recent-lease rent index · Apartment List Time on Market — listing liquidity · Apartment List Vacancy Index — rental vacancy

02
Supply and resale conditions

Branson's building pipeline coincides with a looser resale market

Across 16 measured metros, the median was 2.4 months of for-sale supply and 32.5 days on market, while 29.8% of listings had price drops. Branson stood apart with 6.0 months of supply, 53 days on market and a 94.4% sale-to-list ratio. Its 664 permitted units equaled 11.8 per 1,000 residents.

High permitting did not correspond to the same current resale conditions everywhere. Columbia had 5.4 permits per 1,000 residents but 1.8 months of supply and 16 days on market; Kansas City had 5.3 permits per 1,000, 1.8 months of supply and 18 days on market. The screening implication is to test both the pipeline and current exit conditions rather than treating permit volume alone as evidence of oversupply.

Evidence: Census Building Permits Survey — permitted units · Redfin Data Center — inventory, days on market, and price cuts

03
Employment and household movement

Demand is positive, but not deep across the measured map

Median employment growth across 16 metros was 0.6%, with the measured distribution running from negative 1.0% at the lower end to positive 1.1% at the upper end. Rolla, Columbia and Sedalia were stronger measured examples at 1.9%, 1.2% and 1.1%, respectively.

Household movement was less forceful. The 115 counties recorded net migration of 2,766 people, equal to 0.4 per 1,000 residents. Positive employment in selected metros is a useful counterweight, but the small statewide migration balance does not establish broad tenant-base expansion. Metro employment and county migration also use different geographies and should remain separate inputs.

Evidence: Census ACS 5-year — population · BLS CES — payroll employment · BLS LAUS — resident employment · IRS SOI — county migration and mover income

04
Housing stock and tenant conditions

County stock is mostly single-family and vacancy is widely dispersed

Across 115 counties, the median ACS vacancy rate was 15.6%, with a range from 7.2% at the lower end to 29.4% at the upper end. Camden County measured 55.3%, Morgan County 42.7% and Benton County 36.9%. These are ACS housing-stock vacancy rates, not the Apartment List rental Vacancy Index, so they cannot be substituted for current rental availability.

The median county was 78.3% single-family housing and only 1.0% large multifamily, while renters represented 24.5% of occupied households. The median share of renters paying at least 30% of income was 40.9%; Ripley County measured 63.5%, Oregon County 59.4% and Hickory County 58.8%. That combination makes property type and tenant affordability central local screens, but rent burden alone does not demonstrate room for additional rent.

Evidence: Census ACS 5-year — county housing value, tenure and stock

05
County market dispersion

Slow county listings complicate headline appreciation

FHFA appreciation was positive at the median, 4.8% across 97 measured counties, but ranged from negative 0.2% at the lower end to 12.0% at the upper end. Harrison County, St. Clair County and Iron County were much higher measured outliers at 53.0%, 28.4% and 15.6%. Those readings describe appreciation, not transaction depth or ease of resale.

Among 82 counties with Realtor listing data, median marketing time was 58 days and the upper end reached 80.9 days. Dunklin County measured 94 days with a 28.7% pending ratio, Carter County 88 days with a 12.5% ratio, and Stone County 87 days with an 18.5% ratio. Investors screening for an exit should not treat recent county appreciation as a substitute for listing liquidity.

Evidence: FHFA House Price Index — annual county appreciation · Realtor.com Economic Research — county listing inventory · Zillow ZHVI and ZORI — county values and rents

06
Physical risk and property tax

Taxes and hazard screens change materially by county

Effective property-tax rates across 115 counties had a median of 0.71%, with the measured distribution running from 0.48% to 0.91%. St. Louis County measured 1.21% and a $3,335 median tax, Atchison County 1.16% and $1,241, and Jackson County 1.12% and $2,575. These differences can materially change a property's expense screen even when acquisition prices or rents appear similar.

The median FEMA climate loss ratio was 0.168%, compared with 0.442% in Reynolds County, 0.408% in Wayne County and 0.408% in Pemiscot County. Inland flood was the mutually exclusive leading-hazard label for 109 counties and earthquake for 6. Those labels identify each county's top hazard only; they do not establish parcel exposure, building vulnerability or an insurance premium.

Evidence: FEMA National Risk Index — hazard loss ratios · Census ACS 5-year — effective property tax

State ZIP rental intelligence

How direct rental evidence varies inside Missouri

The distribution uses 14 current published ZIP reports across 7 cities and 6 counties. Twelve measured counter-signals are shown below; this is not a statewide neighborhood ranking.

Published ZIP rent range$1,043$1,697full direct-ZORI report cohort
Median rent / income25.3%annual asking rent ÷ ACS household income
Median one-year growth▲ 3.3%exact direct Zillow endpoints
Renter households covered97,396across published ZCTA matches
01 · RENT DISPERSIONRepresentative direct ZIP ZORI
Horizontal bars compare direct Zillow asking-rent indexes for the twelve representative published ZIP reports.64108$1,69764119$1,64465201$1,55164055$1,43065804$1,36764118$1,33765203$1,31665807$1,27764131$1,27764050$1,25665802$1,16364093$1,043
02 · AFFORDABILITY PRESSURERent / income × observed burden
Horizontal position is annual Zillow asking rent divided by ACS median household income. Vertical position is the ACS share of renter households paying thirty percent or more.64.0%56.7%49.4%42.2%34.9%658076520165203658046580264118640936405064131640556410864119Annual asking rent / ACS household income →ACS renter burden share →
03 · PATH QUALITYOne-year growth × variability
Each point compares exact one-year Zillow asking-rent growth with annualized variability from the direct monthly series.4.8%3.9%3.0%2.1%1.2%658076520165203658046580264118640936405064131640556410864119Exact one-year Zillow rent growth →Annualized monthly variability →
WHAT THE STATE DISTRIBUTION SAYS

Within Missouri’s 14 current published direct-evidence ZIP reports, Zillow’s June 2026 ZORI observed asking-rent index ranges from $1,043 to $1,697 per month, with a $1,352 median and a $654 spread. Warrensburg ZIP 64093 and Kansas City ZIP 64108 mark those endpoints. The range shows a meaningful within-distribution difference, but not a statewide price for every rental. The practical question is therefore not simply which reported ZIP is lowest or highest: it is whether the current index in a selected ZIP fits a household’s income and budget, and how that reading changes under the historical series and benchmark measures below. It is a comparative screen, not a substitute for active listing review.

Affordability and renter burden answer different questions. Annualized current ZORI relative to ACS median household income ranges from 19.7% to 38.7%, versus a 25.3% median; ZIP 65203 is at the low end and ZIP 65201 at the high end. That difference is an affordability screen tied to the reported current index and area median income; it does not report how many existing renter households experience high housing costs. Separately, ACS 2024 five-year ZCTA estimates put the share of renter households paying 30% or more of income toward gross rent between 37.4% and 61.5%, with a 44.4% median; ZIP 64055 is the upper endpoint. These ACS values are survey estimates for statistical ZCTAs, which are not identical to USPS delivery ZIPs.

Momentum should likewise be read separately from variation. In the direct monthly Zillow series, one-year compound rent growth runs from 1.0% to 5.4%, with a 3.3% median across published reports. Those are trailing growth readings, not forecasts. Annualized volatility spans 2.15% to 3.83%, and the median is 2.98%, so similar levels or growth rates can still have different month-to-month paths. For example, the high-variability history in ZIP 64108 combines 3.83% volatility with a maximum observed drawdown of 4.0%. Compare both measures with the history category: cooling, mixed, stable-growth, and high-variability labels summarize observed patterns rather than predict future rents.

HUD supplies a different screen: its two-bedroom FMR/SAFMR amount is an administrative bedroom standard, not an observed asking rent. The current ZORI-to-HUD comparison ranges from 91.2% to 148.6%, with a 113.6% median, indicating where the asking-rent index sits relative to that standard rather than whether a particular two-bedroom is available at either figure. Use it for program or benchmark context, not a unit-price substitution. Finally, neither this comparison nor a ZIP-level index establishes a specific property’s rent, bedroom count, lease terms, utilities, condition, or availability. The distribution itself covers current published direct-evidence ZIP reports only—not every ZIP, neighborhood, or rental property in Missouri.

Representative direct evidence

Twelve useful contrasts, every one traceable

The statewide summaries use all 14 qualifying reports. The table preserves measured extremes in rent, affordability, burden, momentum, volatility and the HUD benchmark gap.

ZIP reportPlaceZillow rent1Y growthRent / incomeBurden 30%+VariabilityHUD 2BR gap
65807Springfield$1,277▲ 1.0%28.4%46.0%2.4%▲ 116.6%
65201Columbia$1,551▲ 3.8%38.7%55.2%3.1%▲ 148.6%
65203Columbia$1,316▲ 4.4%19.7%44.0%2.2%▲ 126.1%
65804Springfield$1,367▲ 4.6%26.3%41.0%3.0%▲ 124.8%
65802Springfield$1,163▲ 3.2%25.4%42.8%3.2%▲ 106.2%
64118Gladstone$1,337▲ 3.3%21.5%44.8%2.3%▲ 100.5%
64093Warrensburg$1,043▲ 2.4%20.5%41.5%2.2%▲ 108.1%
64050Independence$1,256▲ 5.4%30.9%47.8%3.2%▲ 119.6%
64131Kansas City$1,277▲ 2.3%23.9%47.2%3.2%▲ 91.2%
64055Independence$1,430▲ 1.3%27.5%61.5%2.8%▲ 116.3%
64108Kansas City$1,697▲ 4.9%25.3%41.9%3.8%▲ 91.2%
64119Kansas City$1,644▲ 3.5%23.5%37.4%2.6%▲ 115.8%
READ BEFORE USING

Zillow ZORI is an observed asking-rent index from a monthly ZIP series, whereas ACS housing, income, vacancy, and burden figures are five-year survey estimates for ZCTAs. ZCTAs are statistical areas rather than USPS delivery ZIPs, so the measures have different geographic and temporal universes.

HUD’s two-bedroom FMR/SAFMR value is an administrative benchmark, not observed asking rent for a matched unit. In addition, the state distribution contains only current published direct-evidence ZIP reports; it excludes unreported ZIPs and does not represent every neighborhood, building, listing, or rental property.

SOURCE LEDGERCensus ACS five-year — ZCTA housing and incomeACS 2024 5-year ZCTA · pulled 2026-08-08HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackZIP-CBSA 2025Q4 + SAFMR FY2026 · pulled 2026-07-26Zillow ZORI — ZIP market rentsZORI ZIP 2026-06 · pulled 2026-08-08
Evidence selected for Missouri

The ranges behind the analysis

Each row keeps its own unit and shows the measured 10th percentile, median and 90th percentile. A single-value row is labelled directly.

Supply and resale conditionsWhat do permits, inventory, marketing time and price cuts say about pressure?
10th pct.median90th pct.Permits / 1k0.72.15.3Months of supply1.8×2.4×3.3×Days on market17 days33 days54 daysListings with cuts26.6%29.8%35.2%
Employment and household movementDo jobs, household movement and mover income point in the same direction?
10th pct.median90th pct.Job change-1.0%0.6%1.1%Net migration / 1k0.4Net household movement2,766
Housing stock and tenant conditionsWhat kind of housing exists, how much is vacant and how burdened are renters?
10th pct.median90th pct.Vacancy rate7.2%15.6%29.4%Renter share17.8%24.5%37.1%Rent burden 30%+29.2%40.8%50.1%Single-family share71.5%78.3%84.1%
Shape of the state

Distribution before conclusion

A statewide median can hide a wide spread. These SVG charts render at build time and carry no chart library or browser-side data request.

Metro score distribution15 scored metros · median 59.0
00–19020–39840–59560–79280–100
County evidence coverageEvery gap stays visible as missing—not estimated
28%32/115Rent100%115/115Climate100%115/115Migration
Highest measured metro gross yieldsscreening metric only · before expenses and financing
Quincy8.0%Joplin6.9%Sedalia6.9%St. Louis6.3%Branson6.3%Fort Leonard Wood6.1%St. Joseph5.8%
Metro leaderboard

Markets touching Missouri

Multi-state CBSAs appear in every member state. Score is still a metro score; no value is reweighted into a statewide ranking.

#MetroScorePriceRentYieldJobs
1Rolla, MO86$237k$8194.1%▲ 1.9%
2Jefferson City, MO80$281k$1,0374.4%▲ 0.7%
3Columbia, MO69$327k$1,4155.2%▲ 1.2%
4Warrensburg, MO69$288k$1,0274.3%▲ 0.6%
5St. Joseph, MO67$218k$1,0475.8%▲ 1.0%
6Joplin, MO64$229k$1,3156.9%▲ 0.7%
7Kansas City, MO64$332k$1,5455.6%▲ 0.5%
8Springfield, MO59$275k$1,2685.5%▲ 0.6%
9Fort Leonard Wood, MO57$232k$1,1806.1%▼ 1.4%
10Cape Girardeau, MO56$235k$9654.9%▲ 0.2%
11Sedalia, MO56$198k$1,1346.9%▲ 1.1%
12Quincy, IL54$190k$1,2678.0%▼ 1.4%

Showing the top 12 scored metros of 16. Unscored metros remain discoverable through the national rankings.

Below the metro line

Largest counties in Missouri

County figures join on the five-digit FIPS code. The table uses measured local values and prints “n/a” wherever a publisher has no record.

CountyPopulationPriceRentYieldHazard
St. Louis County, MO995,569$293k$1,4776.0%inland flooding
Jackson County, MO719,976$253k$1,4346.8%inland flooding
St. Charles County, MO414,535$378k$1,7005.4%inland flooding
Greene County, MO303,375$260k$1,2645.8%inland flooding
St. Louis city, MO288,512$187k$1,3948.9%inland flooding
Clay County, MO258,122$324k$1,5655.8%inland flooding
Jefferson County, MO229,458$298k$1,4846.0%inland flooding
Boone County, MO188,043$337k$1,4255.1%inland flooding
Jasper County, MO124,357$220k$1,2757.0%inland flooding
Cass County, MO110,773$345k$1,6975.9%inland flooding
Platte County, MO110,371$396k$1,6465.0%inland flooding
Franklin County, MO105,950$273k$1,1565.1%inland flooding
County yield sample32/115counties have the rent needed to compute yield
Statewide net migration+2,766IRS tax-return households summed across counties
Median investor share11.6%among counties with HMDA purchase records
Bear case

What can break the thesis

  1. The Apartment List rent, Vacancy Index and time-on-market series are separate statewide measures; none proves the occupancy or achievable rent of a specific property.
  2. Demand may be less supportive than the rental-liquidity readings imply because net migration was only 2,766 and the lower end of metro employment growth was negative 1.0%.
  3. County coverage is incomplete: Zillow rent is available for 32 of 115 counties, Realtor listing measures for 82, and no county Realtor listing-price records were supplied.
  4. ACS housing vacancy is not current rental vacancy, so high county readings cannot be translated directly into available competing rentals.
  5. FEMA leading-hazard labels and county loss ratios do not establish parcel exposure, while the packet does not supply insurance, repair, financing or management costs.
Investor questions

Before underwriting a property

Do the statewide rental readings support stronger current leasing conditions?

Yes, within their measured scope: recent-lease rent rose 2.1%, the Vacancy Index declined to 6.8%, and time on market fell to 28.5 days. They do not establish the conditions of a particular metro, county or property.

Where does new supply warrant the closest screen?

Branson combines 11.8 permits per 1,000 residents with 6.0 months of for-sale supply and 53 days on market. Columbia and Kansas City also had elevated permitting but only 1.8 months of supply, showing why pipeline and current liquidity must be evaluated separately.

Is tenant demand broad across Missouri?

The evidence is mixed. Median metro job growth was positive at 0.6%, and Rolla, Columbia and Sedalia exceeded 1.1%, but net migration across all 115 counties was only 0.4 per 1,000 residents and the lower end of metro job growth was negative.

Can recent county appreciation offset exit-liquidity concerns?

Not by itself. County FHFA appreciation had a 4.8% median, but measured listing time had a 58-day median, and Dunklin County, Carter County and Stone County ranged from 87 to 94 days.

What evidence is still needed before clearing a specific acquisition?

Local achievable rent, concessions, unit-level occupancy, property condition, insurance, financing and management costs remain unmeasured. Coverage gaps are also material because county rent reaches 32 counties and county listing measures reach 82.