States / Missouri
State rental intelligence

Missouri rental market data

A source-traced view across 16 metro markets and 115 counties. State figures below are labelled medians and totals—not a made-up statewide investment score.

15/16 metros scored115/115 counties with FEMA risk14 sources used in this analysis
Median scored metro59.0out of 100 · 15 measured metros
Missouri identity diorama showing regional landscape, cities, housing, and infrastructure
Median metro home value$236kmedian across published metro values
Median metro rent$1,157monthly · published metro values
Median gross yield5.6%annual rent ÷ price · before costs
Median job trend▲ 0.6%trailing 12-month metro employment
State research brief

A mere 0.15-percentage-point median rent-growth lead sits beside much wider differences in gross yield and resale liquidity, making local exit conditions essential to screening.

Updated 2026-07-31 · evidence current to the releases listed below.

The strongest tension is that income momentum is only marginally stronger than value momentum, while monetization conditions differ much more. Across measured metros, median rent growth was 3.98% versus 3.83% for home values, a gap of 0.15 percentage points. Rolla had 9.19% rent growth and 4.58% value growth but only a 4.14% gross yield, while Fort Leonard Wood had a 6.10% yield with a smaller growth gap. Resale conditions also split sharply: Branson combined 11.75 permits per 1,000 residents with six months of supply and a 94.35% sale-to-list ratio, versus 1.8 months of supply in both Columbia and Kansas City.

Screening therefore needs to separate entry yield, local demand, resale depth, housing-stock usability and risk costs. Positive net migration of 2,766 people and median metro job growth of 0.58% are genuine counter-signals to the liquidity concerns, but neither proves strong demand in every locality. The packet also cannot establish net returns: operating expenses, insurance, property condition and achieved lease terms are absent. County rent series cover 32 counties, listing measures cover 82, and FEMA labels do not provide parcel-level exposure.

01

Median metro rent growth of 3.98% versus 3.83% home-value growth → do not underwrite a broad rent-price decoupling from the 0.15-point gap.

02

Branson at six months of supply and a 94.35% sale-to-list ratio versus 1.8 months in Columbia and Kansas City → model exit time and discount at the local-market level.

03

Net migration of 0.45 per 1,000 residents and median metro job growth of 0.58% → treat demand as modestly positive in aggregate but require locality-level confirmation.

04

County annual appreciation ranges from a 4.75% median to exceptional named outliers → do not carry county appreciation leaders into a statewide assumption.

05

Inland flood is the leading FEMA hazard label in 109 counties, while taxes and loss ratios diverge → screen parcel risk, insurance and property tax separately.

01
Price and rent momentum

A 0.15-point rent-growth edge still leaves yields far apart

Median rent growth across 15 measured metros was 3.98%, only slightly above the 3.83% median home-value growth across 16 metros. The supplied difference is 0.15 percentage points, so the central tendency does not show a broad separation between rents and acquisition values.

The named momentum markets make the yield distinction clearer. Rolla recorded 9.19% rent growth against 4.58% value growth, yet its gross yield was 4.14%. Fort Leonard Wood posted 6.83% rent growth, 6.02% value growth and a 6.10% yield. Jefferson City had 6.73% rent growth and 6.55% value growth but a 4.43% yield. Momentum and entry yield are therefore separate screens; strong recent rent growth does not identify the strongest current income basis.

Evidence: Zillow ZHVI — metro home values · Zillow ZORI — metro market rents

02
Supply and resale conditions

Branson pairs the fastest named permit pace with six months of supply

Across 16 measured metros, the median was 2.4 months of supply, 32.5 days on market and a 29.8% price-drop share. Those central figures conceal a major split among the named building markets. Branson had 11.75 permits per 1,000 residents, six months of supply and 53 days on market. Its sale-to-list ratio was 94.35%.

Columbia and Kansas City each had 1.8 months of supply and much shorter marketing times of 16 and 18 days, despite lower permit rates of 5.38 and 5.25 per 1,000. Their price-drop shares were still 33.27% and 32.13%. Permit activity did not map cleanly to resale tightness among these markets, and frequent price reductions did not necessarily mean long marketing times. Exit underwriting should preserve each measure rather than compressing them into one liquidity label.

Evidence: Census Building Permits Survey — permitted units · Redfin Data Center — inventory, days on market, and price cuts

03
Employment and household movement

Small positive migration coexists with a negative employment tail

Median employment growth across 16 metros was 0.58%, with the measured range running from a negative 1.04% at the 10th percentile to a positive 1.14% at the 90th percentile. The named job-growth markets were stronger: Rolla was up 1.87%, Columbia 1.16% and Sedalia 1.12%.

Household movement provides a positive but modest counter-signal. County totals show net in-migration of 2,766 people, equal to 0.45 per 1,000 residents, and aggregate incoming adjusted gross income exceeded outgoing income by $270,707. These statewide aggregates support neither a broad contraction nor a strong local demand conclusion. They can screen out an assumption of widespread population loss, but lease-up still requires locality-level confirmation, and the employment and migration releases do not cover the same period.

Evidence: Census ACS 5-year — population · BLS CES — payroll employment · BLS LAUS — resident employment · IRS SOI — county migration and mover income

04
County market dispersion

County appreciation outliers are not evidence of easy exits

Annual FHFA appreciation had a 4.75% county median and an 11.97% 90th percentile, but the named leaders were far above that distribution. Harrison County recorded 53.04% annual and 137.65% five-year appreciation, St. Clair County 28.42% annual appreciation and Iron County 15.61%. These observations show exceptional dispersion, not a typical county return profile.

The slow-listing examples are different counties: Dunklin County had 94 days on market and a 28.66% pending ratio, Carter County had 88 days and a 12.50% pending ratio, and Stone County had 87 days and an 18.52% pending ratio. Because the appreciation leaders and slow-listing areas are not paired observations, the packet cannot establish a relationship between appreciation and exit liquidity. Coverage also limits cross-county screening: rent series exist for 32 counties, while days-on-market data cover 82.

Evidence: FHFA House Price Index — annual county appreciation · Realtor.com Economic Research — county listing inventory · Zillow ZHVI and ZORI — county values and rents

05
Housing stock and tenant conditions

High total vacancy does not relieve measured renter stress

Across 115 counties, the median ACS vacancy rate was 15.57% and the 90th percentile was 29.44%. At the same time, the median renter share was 24.48%, the median single-family share was 78.33%, and 40.85% of renters at the median county were burdened by housing costs.

The named counties show why total vacancy cannot be treated as available rental supply. Camden County had a 55.27% vacancy rate but only a 17.51% renter share. Ripley County combined 22.56% vacancy with a 63.50% renter-burden rate, while Hickory County combined 34.29% vacancy with 58.80% renter burden. The packet does not identify which vacant homes are seasonal, habitable or offered for rent, so high total vacancy does not establish easy acquisition, lease-up capacity or affordable supply.

Evidence: Census ACS 5-year — county housing value, tenure and stock

06
Physical risk and property tax

Flood leads 109 county hazard labels, while tax and loss burdens diverge

Inland flood is the mutually exclusive leading-hazard label for 109 counties, while earthquake leads in six. These counts describe only the top FEMA hazard in each county. They do not mean every parcel is exposed to that hazard or that other hazards are absent.

The median county modeled loss ratio was 0.168%, with a 0.278% 90th percentile, but tax and modeled loss burdens do not move together. Reynolds County had a 0.442% loss ratio, a 0.369% property-tax rate and a $560 median tax. St. Louis County had a lower 0.159% loss ratio but a 1.205% tax rate and a $3,335 median tax. Screening must retain taxes and physical risk as separate cost dimensions; the packet does not provide parcel exposure or insurance premiums.

Evidence: FEMA National Risk Index — hazard loss ratios · Census ACS 5-year — effective property tax

Evidence selected for Missouri

The ranges behind the analysis

Each row keeps its own unit and shows the measured 10th percentile, median and 90th percentile. A single-value row is labelled directly.

Price and rent momentumAre home values and asking rents moving together or separating?
10th pct.median90th pct.Home-value change1.7%3.8%6.7%Asking-rent change0.0%4.0%6.8%Rent minus price0.2%
Supply and resale conditionsWhat do permits, inventory, marketing time and price cuts say about pressure?
10th pct.median90th pct.Permits / 1k0.72.15.3Months of supply1.8×2.4×3.3×Days on market17 days33 days54 daysListings with cuts26.6%29.8%35.2%
Employment and household movementDo jobs, household movement and mover income point in the same direction?
10th pct.median90th pct.Job change-1.0%0.6%1.1%Net migration / 1k0.4Net household movement2,766
Shape of the state

Distribution before conclusion

A statewide median can hide a wide spread. These SVG charts render at build time and carry no chart library or browser-side data request.

Metro score distribution15 scored metros · median 59.0
00–19020–39840–59560–79280–100
County evidence coverageEvery gap stays visible as missing—not estimated
28%32/115Rent100%115/115Climate100%115/115Migration
Highest measured metro gross yieldsscreening metric only · before expenses and financing
Quincy8.0%Joplin6.9%Sedalia6.9%St. Louis6.3%Branson6.3%Fort Leonard Wood6.1%St. Joseph5.8%
Metro leaderboard

Markets touching Missouri

Multi-state CBSAs appear in every member state. Score is still a metro score; no value is reweighted into a statewide ranking.

#MetroScorePriceRentYieldJobs
1Rolla, MO86$237k$8194.1%▲ 1.9%
2Jefferson City, MO80$281k$1,0374.4%▲ 0.7%
3Columbia, MO69$327k$1,4155.2%▲ 1.2%
4Warrensburg, MO69$288k$1,0274.3%▲ 0.6%
5St. Joseph, MO67$218k$1,0475.8%▲ 1.0%
6Joplin, MO64$229k$1,3156.9%▲ 0.7%
7Kansas City, MO64$332k$1,5455.6%▲ 0.5%
8Springfield, MO59$275k$1,2685.5%▲ 0.6%
9Fort Leonard Wood, MO57$232k$1,1806.1%▼ 1.4%
10Cape Girardeau, MO56$235k$9654.9%▲ 0.2%
11Sedalia, MO56$198k$1,1346.9%▲ 1.1%
12Quincy, IL54$190k$1,2678.0%▼ 1.4%

Showing the top 12 scored metros of 16. Unscored metros remain discoverable through the national rankings.

Below the metro line

Largest counties in Missouri

County figures join on the five-digit FIPS code. The table uses measured local values and prints “n/a” wherever a publisher has no record.

CountyPopulationPriceRentYieldHazard
St. Louis County, MO995,569$293k$1,4776.0%inland flooding
Jackson County, MO719,976$253k$1,4346.8%inland flooding
St. Charles County, MO414,535$378k$1,7005.4%inland flooding
Greene County, MO303,375$260k$1,2645.8%inland flooding
St. Louis city, MO288,512$187k$1,3948.9%inland flooding
Clay County, MO258,122$324k$1,5655.8%inland flooding
Jefferson County, MO229,458$298k$1,4846.0%inland flooding
Boone County, MO188,043$337k$1,4255.1%inland flooding
Jasper County, MO124,357$220k$1,2757.0%inland flooding
Cass County, MO110,773$345k$1,6975.9%inland flooding
Platte County, MO110,371$396k$1,6465.0%inland flooding
Franklin County, MO105,950$273k$1,1565.1%inland flooding
County yield sample32/115counties have the rent needed to compute yield
Statewide net migration+2,766IRS tax-return households summed across counties
Median investor share11.6%among counties with HMDA purchase records
Sources used in this analysis

Measured releases, not a global source count

Only sources supporting the selected evidence modules are listed here.

Bear case

What can break the thesis

  1. Gross yields use measured rent and value figures but exclude maintenance, management, vacancy, financing, insurance, taxes and rehabilitation costs.
  2. County rent data cover 32 counties and listing measures cover 82, leaving material geographic gaps in yield and liquidity comparisons.
  3. ACS total vacancy does not identify rentable, habitable or seasonally vacant units, so it may misstate usable rental supply.
  4. Employment and migration releases cover different periods, and statewide migration totals can conceal county-level losses.
  5. FEMA leading-hazard labels and county loss ratios are not parcel assessments; property-level exposure and insurance pricing are missing.
Investor questions

Before underwriting a property

Are rents meaningfully outrunning home values across measured Missouri metros?

Only narrowly at the median. Rent growth was 3.98% and home-value growth was 3.83%, a supplied difference of 0.15 percentage points. Individual metros differ substantially, so the median does not establish the same spread everywhere.

Which named metros show the clearest resale-liquidity contrast?

Branson had six months of supply, 53 days on market and a 94.35% sale-to-list ratio. Columbia and Kansas City each had 1.8 months of supply and marketing times of 16 and 18 days. Price-drop shares remained above 32% in both faster markets, so no single metric fully describes liquidity.

Does the fastest rent growth identify the best gross yield?

No. Rolla had the strongest named rent growth at 9.19% but a 4.14% gross yield. Fort Leonard Wood had slower rent growth of 6.83% and a higher 6.10% yield. Entry value and current rent level remain separate from momentum.

Do high county vacancy rates indicate plentiful rental inventory?

Not from this evidence. Camden County had 55.27% total vacancy but a 17.51% renter share, and counties with substantial vacancy still showed renter-burden rates near or above 58.80%. The data do not classify vacant units by rental availability, condition or seasonal use.

How should the hazard counts be used in property screening?

Use them only as county-level context. Inland flood is the leading hazard label in 109 counties and earthquake in six, but each is a mutually exclusive top-hazard classification rather than parcel-level exposure. Insurance cost and property-specific risk remain unmeasured.