Jefferson City, MO cityscape
Markets / Missouri / Jefferson City
RENTAL MARKET INTELLIGENCE

Jefferson City, MO

Jefferson City merits investigation by buyers comfortable underwriting a 4.43% gross yield and inland-flood exposure; those requiring a higher starting yield or lower water risk should avoid it.

Median price$281k
Median rent$1,037
Gross yield4.4%
Job growth▲ 0.7%
CBSA 2762026 public sourcesChecked nightly
SCORE / 10080RANK #11 / 571
Composite Market ScoreRank #11 of 571 scored US metros
The read

Why this market scores where it does

Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.

Jefferson City merits investigation by buyers comfortable underwriting a 4.43% gross yield and inland-flood exposure; those requiring a higher starting yield or lower water risk should avoid it. Median asking rent is $1,037 against a $281,125 home value.

Asking rent rose 6.73% while home value rose 6.55%, but CES employment increased just 0.74%. This mix shows better rent momentum than job momentum, without proving that rent gains will persist. Rent equals 16.81% of median household income and home value equals 3.8 times income; those ratios are the clearest affordability opportunity in the record.

For acquisitions, supply is tight at 1.5 months and median market time is 12 days, yet 29.8% of listings had price drops; competition and seller repricing coexist. Inland flood is the dominant hazard, and the annual climate loss ratio is 0.1502%, making property-level water exposure the main diligence risk.

Frequently Asked Investor Questions

How tight is the for-sale market?
Inventory was 1.5 months, median days on market was 12, and 29.8% of listings had price drops.
Is household migration positive, and what income mix does it show?
Tax filings show 2,997 households moved in and 2,847 moved out, for net migration of 150; average mover income was $50,899 inbound and $51,327 outbound, a -$428 gap.
How much investor participation is recorded?
Non-occupants accounted for 14.8% of purchase mortgages, and total purchases were 1,831.

Investor Quick Takeaways

Gross Yield: 4.4%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: ▲ 6.73%

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 14.8%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Jefferson City
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply1.5 mo.▼ from 1.7 mo. a year ago
Median days on market12 days▼ from 20 days a year ago
Listings with price drops29.8%▼ from 35.0% a year ago
Sale-to-list ratio97.7%2026-05-01
Home value growth▲ 6.6%Zillow ZHVI · trailing 12 months
Rent growth▲ 6.73%Zillow ZORI · trailing 12 months
Gross rental yield4.4%Rent × 12 ÷ price
Payroll job growth▲ 0.7%CES · 12m to 2026-06
Composite breakdown

What each component measures

Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.

Jobs76Rent trend87Affordability95Supply94Climate safety45
Published arithmeticComponent × weight = points
80
SignalScoreWeightPoints
Job growth7630%22.80
Rent trend8725%21.75
Affordability9515%14.25
Supply pressure9415%14.10
Climate risk4515%6.75
Published score80
Jefferson City, MO scoreRank #11
80
Job growth76/100

Job: CES employment grew 0.74% year over year -> the labor signal is positive but weak relative to rent growth.

Rent trend87/100

Rent: Asking rent grew 6.73% and gross yield is 4.43% -> rent momentum is favorable, but the entry yield must fit the buyer's threshold.

Affordability95/100

Affordability: Rent is 16.81% of median income and price is 3.8 times income -> affordability is an opportunity for tenant budgets and acquisition pricing.

Supply pressure94/100

Supply: Inventory is 1.5 months and median market time is 12 days -> buyers may have little time to assess a limited selection.

Climate risk45/100

Climate: Inland flood is the dominant hazard and the climate loss ratio is 0.1502% -> water exposure requires property-level diligence.

The numbers

What this market costs and what it earns

Every derived ratio below recomputes from the same source record used by the article and score.

ZHVI Median Price
$281k
YoY ▲ 6.6%
ZORI Median Rent
$1,037
YoY ▲ 6.73%
Gross Rental Yield
4.4%
Rent × 12 ÷ price
$1,037 × 12 ÷ $281,125
Job Growth (YoY)
▲ 0.7%
CES payrolls
Job signal 76/100
Median Household Income
$74k
Census ACS 5-year
Rent Burden
16.8%
Annual rent ÷ household income
Price-to-Income
3.8x
Median value ÷ household income
HUD 2BR Fair Market Rent
$916
Market rent 113.2% of FMR
Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
251201924320202382021163202217420232012024181202521020265+ unit buildingssingle family
210 units authorised in 2026, 0% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
+150
2,997 in vs 2,847 out (IRS SOI)
▲ 5.0% of arriving households
Mover Income Gap
−$428
Arriving $50,899 vs leaving $51,327
Average AGI per tax return (IRS SOI)
Investor Purchase Share
14.8%
271 of 1,831 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
inland flooding
0.150% building value annual loss ratio
FEMA NRI · risk type: water
Households arrive mainly from: Boone County · St. Louis County · Audrain County · Miller County · Morgan County
2,997 in − 2,847 out = 150 net
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. The 4.43% gross yield is measured before expenses and may not meet a buyer's required return.
  2. CES job growth was 0.74% versus 6.73% rent growth, leaving rent momentum ahead of the labor signal.
  3. Inland flood is the dominant hazard, and the annual climate loss ratio is 0.1502% of building value, so water loss remains a direct property risk.
Statistical peers

Metros that behave like Jefferson City

Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.

MetroScorePriceRentYieldJob Growth
Jefferson City, MO (Target)80$281k$1,0374.4%▲ 0.7%
Fond du Lac, WI83$297k$1,1734.7%▲ 0.6%
La Crosse, WI66$337k$1,1604.1%▲ 0.2%
Grand Forks, ND65$282k$1,1484.9%▲ 0.3%
Elkhart, IN86$269k$1,1465.1%▲ 0.9%
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household incomedirectACS 2024 5-year2026-07-26
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS QCEW — county employment and wagesdirectannual county employment and wages 2025 vs 20242026-07-31
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI 20252026-07-28
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-232026-07-27
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-07-27
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-07-26