Counties / Virginia / Franklin County

Franklin County, VA

FIPS 51067 · population 55,130 · part of Roanoke, VA

$371k
Zillow home value · 2026-06
The numbers

What this county costs and earns

Everything here joins on the county FIPS code, so each figure comes from the agency that publishes it with no name matching in between.

Zillow home value
$371k
▲ 3.9% year over year
Zillow ZHVI · direct
Median asking rent
$1,299
n/a year over year
Zillow ZORI · direct
Gross yield
4.2%
annual rent ÷ price, before costs
derived: rent × 12 ÷ price ✓
HUD 2-bed standard
$944
market rent is 1.38x the standard
HUD Fair Market Rent · direct
Independent price check

Do two methods point the same way?

Zillow estimates a current home value. FHFA tracks repeat mortgage transactions. Their growth rates should be read side by side, not averaged.

Both annual signals move in the same direction
FHFA five-year cumulative+64.2%not annualized · through 2025
0%ZILLOW ZHVI2026-06+3.9%FHFA HPI2025+6.2%
Annual changes use different methods and may use different periods. The comparison checks direction and magnitude; it does not create a blended estimate. Zillow county ZHVI pulled 2026-07-26; FHFA annual county HPI pulled 2026-07-28.
Owner-reported value$240k
Surveyed gross rent$829
Rent burden 30%+31.3%
Median year built1988
Housing composition

Who occupies the stock—and what it is

ACS 2024 5-year
19.0%vacant
28,408estimated housing units
Occupied tenure21.5% renter
owner 78.5%renter 21.5%
Structure mix76.6% single-family
Single-family 76.6%20+ units 0.9%Mobile home 16.7%Other 5.8%
ACS estimates describe the standing housing stock and occupied tenure. They do not measure current listings, transaction prices or asking rents.

Survey source: Census ACS 5-year — county housing value, tenure and stock · ACS 2024 5-year · pulled 2026-07-30. These values describe different housing universes and are not combined into gross yield.

Annual average covered jobs15,814▲ 0.9% from the prior annual release
Covered establishments1,636annual average reporting locations
Average weekly wage$943▲ 4.9% from the prior annual release
Largest private supersectorManufacturing24.2% of disclosed private covered jobs
Local labor base

Jobs, pay and private-sector concentration

2025
0%COVERED JOBS+0.9%WEEKLY WAGE+4.9%Manufacturing24.2%
Annual QCEW counts cover jobs located at reporting establishments. The industry share uses disclosed private covered employment; it is not a resident-employment measure or a forecast.

Workplace source: BLS QCEW — county employment and wages · annual county employment and wages 2025 vs 2024 · pulled 2026-07-31. QCEW counts covered jobs located in the county, not employed residents or the metro score’s CES/LAUS series.

County brief

What the local evidence says

01Decision frame

Franklin County presents a split underwriting case: Zillow’s county median home value is $370,516 in the observation labeled 2026-06, while median asking rent is $1,299 and supplied gross yield is 4.21% before costs. That favors further investigation but cautions a cash-flow buyer. The FHFA repeat-transaction HPI record labeled 2025 rose 6.20%; its cumulative five-year observation is a separate vintage and method, not a blended growth rate or a home value. Zillow’s price change was 3.89%, so the direction is consistent, but the record does not establish future appreciation.

02Housing economics

Rent is measured market asking rent, not HUD: the two-bedroom FMR is $944, a payment standard rather than an asking-rent estimate. The effective property-tax rate is 0.50%, and tax belongs in the carrying-cost review of the 4.21% gross yield. Vacancy, insurance, repairs, utilities, financing and net operating income are not published. Gross yield is available because price and market rent are supplied, but net yield and debt-service coverage cannot be determined.

03Demand & competition

Demand and competition are mixed. Realtor.com MLS evidence shows 279 active listings, 57 median days on market and a 32.52% price-reduced share: visible supply, marketing time and seller concessions—not closed-sale prices or proof of buyer demand. Tax-return migration was net positive at 165 households, with average income of $79,356 for movers in versus $71,103 for movers out. That pattern is supportive, but is not resident employment or a demand forecast. Investor participation was 37 purchase mortgages among 659 total purchases, or 5.61%, indicating participation without evidence that investors dominate competition.

04Risk & next checks

Underwriting limits are material. Modeled annual building-value loss from the dominant inland-flood hazard is 0.11%; that is a modeled ratio, not a property-specific loss estimate. Check parcel flood status, elevation, drainage, insurance terms, deductibles and exclusions before relying on gross yield. QCEW describes annual covered jobs at county workplaces, not resident employment or unemployment; Manufacturing is the largest disclosed private supersector by covered employment, not the whole economy. Closed-sale comparables, lease comparables, property condition, financing terms and property-level flood evidence are not published, preventing a complete cash-flow or hazard-adjusted conclusion.

Cities & communities

Where people live within Franklin County

Census-recognized incorporated places and CDPs that intersect this county. The list does not pretend to include every neighborhood or informal community.

Population scale

Largest Census places

ACS 2024 5-year
Rocky Mount town5KNorth Shore CDP3.6KWestlake Corner CDP2KFerrum CDP1.8KUnion Hall CDP1.4KPenhook CDP1.3KHenry Fork CDP805Boones Mill town228
Bars use total place population, not a county-share estimate. An asterisk marks a place that crosses a county line.
Official directory

8 Census places

Population
  1. 01
    Rocky Mount townIncorporated place
    4,950
  2. 02
    North Shore CDPCensus-designated place
    3,638
  3. 03
    Westlake Corner CDPCensus-designated place
    2,033
  4. 04
    Ferrum CDPCensus-designated place
    1,774
  5. 05
    Union Hall CDPCensus-designated place
    1,445
  6. 06
    Penhook CDPCensus-designated place
    1,250
  7. 07
    Henry Fork CDPCensus-designated place
    805
  8. 08
    Boones Mill townIncorporated place
    228

Population is the total place-wide ACS estimate, not an allocated county share. A place crossing a county line is labelled explicitly. Source: Census ACS 5-year — cities and communities · ACS 2024 5-year · pulled 2026-07-30.

Risk, demand and competition

The three things a price does not tell you

01
Risk & carrying costFEMA NRI + Census ACS
Dominant hazardinland flooding

0.114% of building value expected lost per year

Effective property tax0.50%

$1,196 median annual bill

02
DemandIRS SOI household flows
Net migration+165

1,327 in · 1,162 out

Arriving vs leaving income+$8,253

$79,356 arriving · $71,103 leaving

03
CompetitionHMDA financed purchases
Purchases by investors5.6%

37 of 659 mortgages

investorother financed
Current listing pressure

What sellers and visible supply are doing

Realtor.com® Economic Research · county inventory 2026-06 · pulled 2026-07-28
Active listings279▲ 24.8% year over year
Median days on market57▲ 11.2% year over year
Listings price-reduced32.5%seller-concession signal
Median listing pricen/a▼ 0.3% year over year

Listing price is an asking price, not a closed sale. Quality-flagged county rows are withheld instead of displayed.

Same metro

The other counties in Roanoke, VA

A metro is an average of these. Which side of a county line a property sits on can change the tax bill, the hazard profile and the tenant pool.

CountyPopulationPriceRentYieldHazard
Franklin County55,130$371k$1,2994.2%inland flooding
Roanoke city98,355$226k$1,3076.9%inland flooding
Roanoke County97,023$343k$1,5545.4%inland flooding
Botetourt County34,004$322k$1,6996.3%inland flooding
Salem city25,618$295k$1,5316.2%inland flooding
Craig County4,856$246kn/an/ainland flooding
Bear case

What can break the county thesis

  1. Unpublished vacancy, maintenance, insurance and financing costs could materially reduce the gross yield.
  2. Parcel-level inland-flood exposure and insurance terms may differ materially from the modeled county loss ratio.
  3. Workplace-based labor evidence, mixed MLS conditions and migration flows may not translate into durable tenant or resale demand.
Underwriting questions

Before pricing a property

Is HUD Fair Market Rent an estimate of asking rent?

No. HUD Fair Market Rent is a payment standard, while the published rent is measured market asking rent.

What does FHFA HPI measure?

It is a repeat-transaction appreciation index, not a dollar home value; its annual and cumulative five-year observations must remain separate.

Does the investor-share figure prove that investors dominate competition?

No. The record shows investor participation among purchase mortgages, but it does not establish that investors dominate competition or prove buyer demand.