Panama City, FL cityscape
Markets / Florida / Panama City
RENTAL MARKET INTELLIGENCE

Panama City, FL

Panama City merits investigation only for buyers comfortable with weak near-term demand signals and substantial hurricane-wind exposure.

Median price$346k
Median rent$1,704
Gross yield5.9%
Job growth▲ 0.2%
CBSA 3746026 public sourcesChecked nightly
SCORE / 10025RANK #544 / 571
Composite Market ScoreRank #544 of 571 scored US metros
The read

Why this market scores where it does

Written from the figures on this page and then checked against them: every number below had to appear in the source record or recompute from two that did, or the text was rewritten.

Panama City merits investigation only for buyers comfortable with weak near-term demand signals and substantial hurricane-wind exposure. Risk-sensitive investors should avoid it: asking rent rose just 0.81%, jobs grew 0.23%, and the climate loss ratio was 0.412%.

The opportunity is buyer leverage rather than strong momentum. The median home value fell 1.29%, inventory reached 6.3 months, and 30.9% of listings had price drops. A 5.91% gross yield offers an initial income screen, but it excludes operating, financing, vacancy, and insurance costs.

Affordability is mixed: rent consumes 28.6% of median household income, while the price-to-income ratio is 4.84. Net migration was positive, but elevated permitting and slow selling conditions create supply risk. Buyers should verify property-level insurance and achievable rent before proceeding.

Frequently Asked Investor Questions

Does the headline yield leave much room for expenses?
The published gross yield is 5.91%; net yield after operating, financing, vacancy, and insurance costs is not published.
Is household movement supporting demand?
Tax filings show 8,111 households moved in and 5,865 moved out, producing net migration of 2,246.
How liquid does the resale market appear?
Median days on market was 76, months of supply was 6.3, and 30.9% of listings had price drops.

Investor Quick Takeaways

Gross Yield: 5.9%

Computed from the current Zillow rent and home-value medians.

Rent Momentum: ▲ 0.81%

Zillow ZORI rent growth trend over trailing 12 months.

Investor Activity: 14.0%

Originated investment purchase share (CFPB HMDA).

Climate Exposure: FEMA NRI

Annualized loss ratio evaluated for flood & hurricane risk.

Run Cash-Flow Test for Panama City
Market pulse

The current market in eight signals

Fast-moving Redfin conditions sit beside the slower fundamentals so a buyer can separate today's negotiating climate from the long-run investment case.

Months of supply6.3 mo.▼ from 7.6 mo. a year ago
Median days on market76 days▲ from 71 days a year ago
Listings with price drops30.9%▲ from 25.2% a year ago
Sale-to-list ratio96.7%2026-05-01
Home value growth▼ 1.3%Zillow ZHVI · trailing 12 months
Rent growth▲ 0.81%Zillow ZORI · trailing 12 months
Gross rental yield5.9%Rent × 12 ÷ price
Payroll job growth▲ 0.2%CES · 12m to 2026-06
Composite breakdown

What each component measures

Weights are published, not hidden, and the arithmetic is shown. Five components, each measured as a national percentile across all tracked metros.

Jobs55Rent trend14Affordability27Supply3Climate safety5
Published arithmeticComponent × weight = points
25
SignalScoreWeightPoints
Job growth5530%16.50
Rent trend1425%3.50
Affordability2715%4.05
Supply pressure315%0.45
Climate risk515%0.75
Published score25
Panama City, FL scoreRank #544
25
Job growth55/100

Job growth of 0.23% -> employment provides little demand momentum.

Rent trend14/100

Asking-rent growth of 0.81% -> income growth from existing market rents is limited.

Affordability27/100

Rent at 28.6% of median household income -> tenant affordability appears more supportive than the 4.84 price-to-income ratio does for buyers.

Supply pressure3/100

Permitting at 10.3 per 1,000 residents alongside 6.3 months of inventory -> new and existing supply may constrain pricing power.

Climate risk5/100

A 0.412% climate loss ratio for hurricane wind -> property-level insurance and resilience require close review.

The numbers

What this market costs and what it earns

Every derived ratio below recomputes from the same source record used by the article and score.

ZHVI Median Price
$346k
YoY ▼ 1.3%
ZORI Median Rent
$1,704
YoY ▲ 0.81%
Gross Rental Yield
5.9%
Rent × 12 ÷ price
$1,704 × 12 ÷ $346,096
Job Growth (YoY)
▲ 0.2%
CES payrolls
Job signal 55/100
Median Household Income
$72k
Census ACS 5-year
Rent Burden
28.6%
Annual rent ÷ household income
Price-to-Income
4.8x
Median value ÷ household income
HUD 2BR Fair Market Rent
$1,350
Market rent 126.3% of FMR
Supply pipeline

What is being built, and for whom

Permits are the 12-to-24 month early warning. The total matters less than the mix: apartments compete with a rental the day they open.

Building permits by structure type
units per year · latest year annualised
Download CSV ↓
1,78520192,81020202,58520212,26320222,29120232,66220242,25220252,16420265+ unit buildingssingle family
2,164 units authorised in 2026, 9% of them in 5+ unit buildings. This is a single-family building cycle, so the competition is other houses, not new apartments. ✓ recomputed from series
Source: Census Building Permits Survey
Who is arriving, and who is buying

Demand, and the competition for it

Tax filings say how many households moved and what they earn; mortgage disclosures say how many local purchases went to someone who will not live there. Moves between counties inside this metro are netted out of both flow figures.

Net Household Move
+2,246
8,111 in vs 5,865 out (IRS SOI)
▲ 27.7% of arriving households
Mover Income Gap
+$13,904
Arriving $73,687 vs leaving $59,783
Average AGI per tax return (IRS SOI)
Investor Purchase Share
14.0%
592 of 4,243 originated purchase loans
CFPB HMDA 2024
Dominant Hazard
hurricane
0.412% building value annual loss ratio
FEMA NRI · risk type: wind
Households arrive mainly from: Walton County · Okaloosa County · Jackson County · Leon County · Holmes County
8,111 in − 5,865 out = 2,246 net
The other side

What would make this a bad buy

Generated from the same figures with the instruction to argue against the score, and published unedited. A page that only agrees with itself is an advertisement.

Three ways the case breaks

  1. Weak job and asking-rent growth may limit occupancy and rent gains.
  2. Elevated permitting, 6.3 months of inventory, and frequent price reductions indicate supply and resale pressure.
  3. Hurricane-wind exposure may raise losses and property-level insurance burdens.
Statistical peers

Metros that behave like Panama City

Nearest neighbours on price level, income, yield and job growth — not on geography. Every market page gets a different peer set, which is the point.

MetroScorePriceRentYieldJob Growth
Panama City, FL (Target)25$346k$1,7045.9%▲ 0.2%
Iowa City, IA55$304k$1,3775.4%▲ 0.1%
Lynchburg, VA62$294k$1,3455.5%▲ 0.5%
Roanoke, VA66$305k$1,4155.6%▲ 0.3%
Ithaca, NY34$357k$1,8936.4%▲ 0.2%
Provenance

Where every figure came from

“Checked nightly” means every source is re-pulled and re-verified each night. It does not mean every source moves nightly — the release column tells you how fresh each number can possibly be.

Dataset SourceMethodRelease PeriodPulled Date
Census ACS 5-year — household incomedirectACS 2024 5-year2026-07-26
Census ACS 5-year — populationdirectACS 2024 5-year2026-07-26
BLS CES — payroll employmentdirectCES SM current2026-07-26
BLS LAUS — resident employmentdirectLAUS current2026-07-26
BLS QCEW — county employment and wagesdirectannual county employment and wages 2025 vs 20242026-07-31
OMB/BLS delineation — metro geographydirectOMB July 2023 delineation2026-07-30
Census Building Permits Survey — permitted unitsdirectBPS through 20262026-07-26
Census ACS 5-year — city population, households and housingdirectACS 2024 5-year2026-07-29
Census ACS 5-year — county housing value, tenure and stockdirectACS 2024 5-year2026-07-30
Census ACS 5-year — cities and communitiesdirectACS 2024 5-year2026-07-30
FEMA National Risk Index — hazard loss ratiosmodelledNRI counties (FEMA ArcGIS)2026-07-26
FHFA House Price Index — annual county appreciationdirectannual county HPI 20252026-07-28
HMDA / CFPB — purchases by occupancy typedirectHMDA 2024 purchase originations2026-07-26
HUD Fair Market Rents — Section 8 standarddirectFY2026 FMR2026-07-26
HUD USPS crosswalk and Small Area FMRs — ZIP rent fallbackdirectZIP-CBSA 2025Q4 + SAFMR FY20262026-07-26
IRS SOI — county migration and mover incomedirectSOI migration 2022-20232026-07-26
Freddie Mac PMMS — mortgage ratesdirectweek of 2026-07-232026-07-27
Census ACS 5-year — effective property taxdirectACS 2024 5-year2026-07-27
Realtor.com Economic Research — county listing inventorydirectcounty inventory 2026-062026-07-28
Redfin Data Center — inventory, days on market, and price cutsdirectmetro tracker through 2026-05-012026-07-26
Zillow ZHVI and ZORI — county values and rentsdirectcounty ZHVI/ZORI 2026-062026-07-26
Zillow ZHVI — metro home valuesdirectMetro_zhvi_uc_sfrcondo_tier_0.33_0.67_sm_sa_month.csv2026-07-26
Zillow ZHVI — city home valuesdirectzillow_zhvi_city.csv2026-07-29
Zillow ZORI — metro market rentsdirectMetro_zori_uc_sfrcondomfr_sm_sa_month.csv2026-07-26
Zillow ZORI — city market rentsdirectzillow_zori_city.csv2026-07-29
Zillow ZORI — ZIP market rentsdirectZORI ZIP 2026-062026-07-26