RentMarker research

Low-cost metros: does asking rent fit one local worker's median wage?

Among metros with below-national regional price levels, how often does the rent screen still strain a single worker's median wage?

Published 2026-10-03 · Source observation periods are listed separately below. This edition is not a claim about the latest available release.

Starting study set
696
Included locations
292
Excluded by this rule
404
Median chart measure
35.9%

Rent share of one worker's median wage in below-national-price metros

First eight rows in the printed selection order—not a ranking of investment quality.

Each bar is one location; negative values extend left of zero.
Included-set median: 35.9%. The full cohort contains 292 rows; periods and additional measures are in the table and downloads.

How the included set divides

Above 30% worker screen241 / 292
At or below 30% worker screen51 / 292
Group counts sum to 292 included locations. Counts are unweighted, not population shares or probabilities.

Prevalence of Single-Worker Rent Strain Across Low-Price Metropolitan Areas

In metropolitan areas where the overall cost of goods and services sits below the national benchmark, market-rate asking rent frequently exceeds 30 percent of an individual local median wage. Among the 696 metropolitan areas evaluated in the parent salary-to-rent dataset, exactly 292 metros form the qualifying observed cohort meeting the dual inclusion criteria of a direct Bureau of Economic Analysis all-items regional price parity below 100 and a positive direct Occupational Employment and Wage Statistics all-occupations median wage. Within this qualified cohort of 292 low-price-level markets, 241 metros fall into the classification of exceeding the 30 percent single-worker rent screen, while only 51 metros sit at or below that 30 percent threshold. Across the 292 qualifying markets, the median ratio of annualized asking rent to the local median worker wage is 35.903877500000003%, indicating that market asking rent typically consumes approximately 35.9038775 percent of a single earner's gross median wage in this modeled scenario even in geographies designated as low-cost by broad price measures.

These observations rely strictly on stored source vintages rather than current real-time market data or October updates. Market asking rents reflect the Zillow Observed Rent Index for all homes, condos, and apartments as of the June 30, 2026 observation period. Local wage baselines reflect the May 2025 Bureau of Labor Statistics Occupational Employment and Wage Statistics release. Metropolitan geographic price levels represent the 2024 Bureau of Economic Analysis Regional Price Parities release, which anchors the national baseline at 100. Contextual benchmarks incorporate the Census Bureau American Community Survey 2024 five-year estimates and the Department of Housing and Urban Development Fiscal Year 2026 Fair Market Rent schedules. The 292 analyzed metros constitute the complete qualifying observed cohort with direct data across both metrics, while 404 markets from the initial 696-metro universe were excluded because they lacked direct source coverage or did not meet both qualifying conditions, where parent-source coverage is 378 metros for each measure. No imputed figures or synthetic geographic averages were substituted to bridge missing observations.

The Strained Majority: Severe Wage Absorption Across Low-Cost Metros

The cohort exceeding the 30 percent gross-income screen accounts for 241 of the 292 analyzed metros, demonstrating that a below-national price parity index provides no guarantee against elevated asking rents relative to local median wages. In the highest-share cases within this cohort, asking rents exceed half of the median worker's earnings. Ranked first in the parent salary-to-rent study is Barnstable Town, Massachusetts, with a population of 231668. Despite holding a Bureau of Economic Analysis regional price parity of 98.351, which sits below the national baseline of 100, its typical asking rent under the Zillow Observed Rent Index reached $2725.0 per month as of June 30, 2026, translating to an annualized rent of $32700.0. Measured against an Occupational Employment and Wage Statistics median worker wage of $56360.0 from May 2025, the worker rent share in Barnstable Town reaches 58.019872%, establishing an income of $109000.0 under the modeled 30 percent screen scenario.

Similar wage-to-rent divergences appear across Southeast and coastal secondary markets. In Sebastian, Florida, ranked second in the parent study with a population of 166936, the regional price parity is 98.308. Typical asking rent stood at $2184.0 monthly ($26208.0 annualized), while the local all-occupations median wage was $45480.0. This produced a worker rent share of 57.62533% and established a required income of $87360.0 under the 30 percent screen. In Hilton Head Island, South Carolina, ranked third in the parent study with a population of 227455, the regional price parity is 98.017. Asking rent of $1980.0 monthly ($23760.0 annualized) against a median wage of $43850.0 yields a worker rent share of 54.184721%, demanding an income of $79200.0. Pinehurst, North Carolina, ranked fourth in the parent study with a population of 104876, exhibits an even lower regional price parity of 88.336, yet its monthly rent of $1934.0 ($23208.0 annualized) against an Occupational Employment and Wage Statistics wage of $42920.0 generates a worker rent share of 54.072693%, requiring an income of $77360.0.

Additional markets in the above-30-percent cohort show how asking rents compare to median wages across areas with regional price parities below 100. Myrtle Beach, South Carolina, ranked fifth in the parent study with a population of 383016, features a regional price parity of 93.642. A typical monthly asking rent of $1708.0 ($20496.0 annualized) compares to an area median worker wage of $37930.0, producing a worker rent share of 54.036383% and an income at the 30 percent screen of $68320.0. In Auburn, Alabama, ranked sixth in the parent study with a population of 199825, a price parity of 87.933 coexists with a monthly rent of $1728.0 ($20736.0 annualized) and a median worker wage of $39070.0, generating a worker rent share of 53.07397% and an income at the 30 percent screen of $69120.0. Similarly, Daphne, Alabama, ranked seventh in the parent study with a population of 246989, registers a price parity of 94.69, a monthly rent of $1702.0 ($20424.0 annualized), and a median worker wage of $38520.0, yielding a worker rent share of 53.021807% and an income at the 30 percent screen of $68080.0.

The Lower-Share Cohort: Metros at or Below the 30 Percent Worker Screen

In contrast to the 241 metros exceeding the 30 percent screen, 51 metropolitan areas maintain an asking-rent-to-wage ratio at or below the 30 percent threshold. St. Cloud, Minnesota, ranked 242 in the parent study with a population of 202458, sits near the upper boundary of this cohort. Its regional price parity registered at 87.632, while the typical monthly asking rent of $1270.0 ($15240.0 annualized) compared to the area's $50840.0 median worker wage yields a worker rent share of 29.976397%, corresponding to an income of $50800.0 under the 30 percent screen.

Moving toward lower worker rent shares in the sample reveals areas with lower modeled rent-to-wage ratios under the screen. Decatur, Illinois, ranked 290 in the parent study with a population of 101849, pairs a regional price parity of 88.422 with a monthly asking rent of $1030.0 ($12360.0 annualized). Because the Occupational Employment and Wage Statistics median worker wage in Decatur is $51290.0, the worker rent share is 24.098265%, establishing a required income of $41200.0. Johnstown, Pennsylvania, ranked 291 in the parent study with a population of 131538, features a regional price parity of 85.929, an asking rent of $863.0 monthly ($10356.0 annualized), and a median worker wage of $44110.0, resulting in a worker rent share of 23.477669% and an income screen of $34520.0.

Another low-share example appears in Weirton, West Virginia, ranked 292 in the parent study with a population of 114754. Weirton records a regional price parity of 89.024. Its monthly asking rent stood at $781.0 as of June 30, 2026, amounting to an annualized rent of $9372.0. When evaluated against the local median worker wage of $45840.0, the worker rent share falls to 20.445026%, requiring a gross annual income of $31240.0 under the 30 percent screen. These contrasting cohorts illustrate that regional price parity alone does not dictate tenant affordability; the local ratio of market rental quotes to base compensation creates divergent underwriting outcomes across geographies with comparable price-level scores.

Divergence Between Regional Price Parity and Asking Rents

A critical finding from this cross-sectional evidence is the structural divergence between the Bureau of Economic Analysis Regional Price Parities and market-rate asking rents. Regional price parities represent geographic price levels across all consumption goods and services relative to a national baseline of 100. They do not represent an inflation rate, a real-time housing index, or a household-specific spending budget. A community can maintain an overall price parity well below 100 alongside high asking rent relative to local wages, as seen in Pinehurst, North Carolina, where a price parity of 88.336 pairs with a 54.072693% worker rent share, contrasting with Decatur, Illinois, where a similar price parity of 88.422 pairs with a 24.098265% worker rent share.

Furthermore, asking rent indices capture an entirely different economic phenomenon than multi-year census rent surveys or public subsidy standards. The Zillow Observed Rent Index tracks typical asking rents across current market listings for single-family residences, condominiums, and multi-family units; it does not measure an arithmetic mean, a median across all occupied units, a bedroom-specific rate, or executed lease renewals. By comparison, the Census American Community Survey five-year gross rent reports median gross rent across occupied renter units from a five-year sample. In Barnstable Town, Massachusetts, the American Community Survey 2024 five-year gross rent was $1678.0, compared to the Zillow asking rent of $2725.0. Similarly, in Sebastian, Florida, the American Community Survey gross rent was $1357.0 compared to the Zillow asking rent of $2184.0.

Discrepancies also emerge between market asking rents and administrative schedules like the Department of Housing and Urban Development Fair Market Rent schedules. Fair Market Rents serve as Section 8 standards across specific bedroom configurations. In multi-county metropolitan areas, Fair Market Rents can vary across constituent jurisdictions rather than conforming to a single metro-wide average. In Hilton Head Island, South Carolina, which encompasses two mapped counties, the Fiscal Year 2026 two-bedroom Fair Market Rent spans from a minimum of $1542.0 to a maximum of $1816.0, compared to the market asking rent of $1980.0. In Auburn, Alabama, across two mapped counties, the two-bedroom Fair Market Rent ranges from $995.0 to $1181.0 against a market asking rent of $1728.0.

Methodological Constraints and Counter-Signals in Wage-to-Rent Modeling

When evaluating single-worker rental affordability, analytical models must navigate fundamental distinctions between individual wage measures and total household income. Occupational Employment and Wage Statistics estimates measure individual gross earnings across formal wage-and-salary payroll positions; they do not measure disposable take-home pay, non-wage income, or aggregated household purchasing power. Conversely, Census American Community Survey median household income reflects the pooled earnings of all household members, including multi-earner families, retirees, and unearned income sources.

Comparing annualized asking rent to individual wages yields different ratios than comparing it to median household income. In Daphne, Alabama, the worker rent share is 53.021807% when evaluated against the individual median wage of $38520.0, whereas comparing annualized asking rent to the American Community Survey median household income of $78775.0 produces a ratio of 25.927007%. In Pinehurst, North Carolina, the worker rent share is 54.072693% against an individual wage of $42920.0, whereas comparing annualized asking rent to the median household income of $86080.0 yields a modeled ratio of 26.960967%. These comparisons model asking rent against overall median household income rather than measuring the actual rent burden experienced by renter households.

Additionally, the 30 percent gross-income screen is a conventional analytical scenario rather than a statutory underwriting requirement or household safety rule. A gross-income screen does not incorporate local tax liabilities, outstanding debt service, medical expenditures, childcare costs, transportation needs, or utility obligations. A single earner dedicating 24.098265 percent of gross wages to rent in Decatur, Illinois, might still experience financial friction if transportation expenses or consumer debts are elevated. Conversely, an applicant exceeding the screen may absorb the burden if other fixed liabilities are minimal. Finally, because source releases stem from staggered vintages—ranging from 2024 price parities to May 2025 wages and June 2026 rent quotes—the metrics serve as structured comparative indicators rather than synchronized real-time balance sheets.

Practical Evaluation Protocol for Metropolitan Affordability Research

To operationalize this cohort analysis without relying on speculative projections or generic assumptions, institutional researchers, relocations analysts, and community planners should implement a four-stage assessment protocol.

First, define the target occupancy unit and match it to the corresponding income metric. When assessing individual workforce recruitment or single-occupant multi-family developments, analysts must evaluate the Occupational Employment and Wage Statistics median wage directly rather than defaulting to American Community Survey household income. However, median household income reflects pooled earnings across all households and does not describe a particular renter household's income.

Second, reconcile divergent rental indices. Market underwriting should benchmark Zillow Observed Rent Index asking levels against the local American Community Survey gross rent distribution and the Department of Housing and Urban Development Fair Market Rent schedules. In Myrtle Beach, South Carolina, for example, the Zillow asking rent of $1708.0 compares with a two-bedroom Fair Market Rent of $1465.0, reflecting different source universes, property types, and bedroom coverage rather than measuring luxury turnover or broad-based workforce pricing.

Third, disaggregate multi-county metropolitan delineations. Regional price parities and median wages are published at the core metropolitan statistical area level, but Fair Market Rent limits frequently diverge across member counties. Analysts must verify mapped county counts—such as the three mapped counties in Weirton, West Virginia, or the two in Auburn, Alabama—to ensure county-level disparities are not masked by metropolitan aggregates.

Fourth, document vintage alignment and acknowledge non-housing cost structures. Because regional price parities quantify general price levels rather than housing availability, low parity scores must be cross-referenced with non-housing expenses like local transportation and utility structures. Analysts must maintain explicit citations for every data vintage used, avoiding synthesized composite indices or claims of current-quarter synchronization.

Decision table

First 24 of 292 included rows. Download the complete cohort, including source-period columns.

Among metros with below-national regional price levels, how often does the rent screen still strain a single worker's median wage?
LocationGroupZillow asking rentBEA price parityOEWS median wageRent / worker wageIncome at 30% screenRent monthWage releaseBEA year
Barnstable Town, MAAbove 30% worker screen$2,72598.35$56,36058.0%$109,0002026-06-302025-052024
Sebastian, FLAbove 30% worker screen$2,18498.31$45,48057.6%$87,3602026-06-302025-052024
Hilton Head Island, SCAbove 30% worker screen$1,98098.02$43,85054.2%$79,2002026-06-302025-052024
Pinehurst, NCAbove 30% worker screen$1,93488.34$42,92054.1%$77,3602026-06-302025-052024
Myrtle Beach, SCAbove 30% worker screen$1,70893.64$37,93054.0%$68,3202026-06-302025-052024
Auburn, ALAbove 30% worker screen$1,72887.93$39,07053.1%$69,1202026-06-302025-052024
Daphne, ALAbove 30% worker screen$1,70294.69$38,52053.0%$68,0802026-06-302025-052024
Atlantic City, NJAbove 30% worker screen$2,08598.86$47,52052.7%$83,4002026-06-302025-052024
Abilene, TXAbove 30% worker screen$1,93590.36$44,34052.4%$77,4002026-06-302025-052024
St. George, UTAbove 30% worker screen$1,93697.32$45,14051.5%$77,4402026-06-302025-052024
Merced, CAAbove 30% worker screen$2,01098.28$47,22051.1%$80,4002026-06-302025-052024
Crestview, FLAbove 30% worker screen$1,98797.03$47,51050.2%$79,4802026-06-302025-052024
Winchester, VAAbove 30% worker screen$1,96596.45$47,07050.1%$78,6002026-06-302025-052024
Homosassa Springs, FLAbove 30% worker screen$1,70893.47$41,36049.6%$68,3202026-06-302025-052024
Traverse City, MIAbove 30% worker screen$1,96093.37$47,47049.5%$78,4002026-06-302025-052024
Athens, GAAbove 30% worker screen$1,67093.34$41,22048.6%$66,8002026-06-302025-052024
Visalia, CAAbove 30% worker screen$1,82699.83$45,13048.6%$73,0402026-06-302025-052024
Lakeland, FLAbove 30% worker screen$1,84897.14$46,14048.1%$73,9202026-06-302025-052024
Deltona, FLAbove 30% worker screen$1,79599.37$44,94047.9%$71,8002026-06-302025-052024
Santa Fe, NMAbove 30% worker screen$1,93198.77$48,71047.6%$77,2402026-06-302025-052024
Harrisonburg, VAAbove 30% worker screen$1,80794.89$46,11047.0%$72,2802026-06-302025-052024
Brownsville, TXAbove 30% worker screen$1,42885.98$36,49047.0%$57,1202026-06-302025-052024
Brunswick, GAAbove 30% worker screen$1,63887.71$41,94046.9%$65,5202026-06-302025-052024
El Centro, CAAbove 30% worker screen$1,75695.17$45,14046.7%$70,2402026-06-302025-052024

How this cohort was selected

Start with the salary-to-rent study. Require a direct BEA all-items regional price parity below 100 (US equals 100) and a positive direct OEWS all-occupations median wage. Retain every complete row, split at annualized rent divided by median wage greater than 30 percent, and order that rent/wage share descending. No missing wage or price-level value is imputed.

All summary medians are unweighted across the included rows. The starting set is the linked broader study, not all US locations. Missing direct evidence is excluded rather than borrowed from another geography. Selection does not prove cause or predict a future outcome.

Parent study, definitions and wider context →

Questions this research can answer

Why does a below-national regional price parity not guarantee rental affordability for single earners?

The Bureau of Economic Analysis Regional Price Parity index measures the geographic price level of all consumer goods and services relative to a national baseline of 100; it does not measure rental housing inflation, current market asking rates, or tenant budgets. A metropolitan area can possess a price parity below 100 while market asking rents remain high relative to wages, as in Barnstable Town, Massachusetts, where a price parity of 98.351 coincides with a 58.019872% worker rent share, compared to Johnstown, Pennsylvania, where a price parity of 85.929 coincides with a 23.477669% worker rent share.

What accounts for the difference between worker rent share and household rent share in the same metro?

Worker rent share evaluates annualized asking rent against the Bureau of Labor Statistics Occupational Employment and Wage Statistics median wage for an individual payroll employee, reflecting the purchasing power of a single earner. Household rent share evaluates annualized asking rent against Census American Community Survey median household income, which frequently pools multiple earners, retirement distributions, and unearned income within a single residential unit. In Daphne, Alabama, for example, the single-worker rent share is 53.021807% based on a median wage of $38520.0, while the household rent share is 25.927007% based on a median household income of $78775.0.

How do Zillow ZORI, Census gross rent, and HUD Fair Market Rent differ in their coverage?

Zillow Observed Rent Index measures typical asking rent from currently marketed listings across single-family homes, condominiums, and apartments, capturing modern listing trends rather than executed renewals. Census American Community Survey five-year gross rent reflects reported monthly contract rent and utilities across occupied rental units from a five-year survey period. Department of Housing and Urban Development Fair Market Rents are Section 8 standards published by bedroom count across individual counties, rather than surveys of private market asking listings.

Sources and observation windows

The table retains each metric's own observation period. Retrieval dates below are not the dates every underlying measurement occurred.

Turn the pattern into a useful next question

Open an included location for its local context, use the related tool to test assumptions, then underwrite the actual property. A source index is not a property rent comp.